Tags » Product Strategy

Product strategy: Why is usability testing important?

How often have you purchased a new product and had trouble figuring out how to use it? How many products do you have in your home whose myriad functions you barely take advantage of? 401 more words

Non Classé

Guesterly, Execution and September Viewings!

Please submit your nominations for 2014’s great product management candidates @ http://TheBestProductPerson.com ! (prizes and recognition for both winner and nominator)

Thank you to everyone who made it to our… 239 more words

Product Management

Chick-fil-A Revamping Coffee Offerings

As Chick-fil-A grows their breakfast business they have decided it was time to upgrade their coffee brew. David Farmer, Vice President of Product Strategy and Development for Chick-fil-A states that the chain’s diners, “might put up with our coffee, but that’s a limiting factor in growing our breakfast business.” Breakfast is currently the fastest growing day part in the QSR food business and having a great cup of coffee is crucial to be considered a top player. 123 more words

Global Market Buzz

Dear Product Manager, ‘Know where you are?”

Recently I had a conversation with my friend.  He got offer to take up role of ‘Product manager’ in his company.  However he had questions about – ‘How do one understand his role as product manager?” and ‘What are the key influential aspects of such role?” 574 more words

Product Strategy

Why every app needs a "mark all as read" function

Every app and every web site has notifications. Whether they are push notifications, email notifications, phone call notifications, voice mail notifications, in-app notifications, or smoke signals, you are competing for a valuable and scarce commodity: the customer’s undivided attention. 571 more words


What Product Management is not about?

A debate is triggered in  a packed conference room on Monday morning–

  • “Product manager has not approved feature enhancement and de-prioritized a technical upgrade for a ‘new minimum viable product feature’.”
  • 552 more words
Product Strategy

Mediaplanet's Company Blog

JR Lisk helps Mediaplanet run its company blog, which is dedicated to a subject near and dear to our heart–content marketing. In addition to providing strategy input, we write a monthly a story for the site.

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Content Marketing