Tags » Product Strategy

Mediaplanet's Company Blog

JR Lisk helps Mediaplanet run its company blog, which is dedicated to a subject near and dear to our heart–content marketing. In addition to providing strategy input, we write a monthly a story for the site.

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Content Marketing

5 reasons why your company needs to invest in native advertising and custom content (Infographic)

For marketers, native advertising and custom content are top of the collective mind. By now, most companies realize that, regardless of their size, content marketing should be an integral part of their strategy. 169 more words


Let’s talk numbers: 5 surprising digital marketing facts (infographic)

Marketers have their work cut out for them. As technology and user behavior evolves, so do client and consumer expectations. Here are 5 digital marketing facts to keep in mind as you strategize for the year ahead. 164 more words


Better to be boring: one consistent design across all OSes

We previously wrote how Skype did a smart thing by creating one consistent design for its version 5 across iPhone, Android and Windows Phone.  It’s smart because it will save time and raise the probability of a high performing, consistent experience. 441 more words


Product Strategy - Framework

Understanding how to formulate a product strategy is an important skill for any product manager particularly for the ones who are in a role for providing recommendations on broader product direction to a company.   508 more words

Product Management

Menswear by Men Rebranded Homepage and Product Descriptions

The Menswear by Men (MBM) team needed a website that reflected their spirited design, commitment to quality and Parisian roots. They called on JR Lisk, Inc. 46 more words

Web Writing

Hello World

The Product Blog as the name suggests is a product-focused blog with specific focus on product management, product trends and product strategy in a rapidly changing world. 111 more words

Product Management