Tags » Promoted Trends

Promoting on Twitter: Why do it?

Like with most free things, free advertising’s great. But, it doesn’t always do what you want it to do, and it’s especially unfortunate when it doesn’t reach your target audience at all. 461 more words

Promoted Trends

For The World Cup, McDonald's Turns #FryFutbol Into Twitter's First Globally Promoted Trend

If you’ve logged onto Twitter this morning, you may have noticed that the top trend is a promotion called #FryFutbol. Nothing unusual, right? It’s the first day of the World Cup, so it makes sense that a brand (in this case McDonald’s) would advertise to piggyback on an enormously popular sports event. 451 more words