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Blogs about: Promotion Strategy

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Nitty Gritty...

artformsk8 wrote 3 months ago: Let’s get down to it. We’re a Marketing agency, which means that our job is to think cre … more →

Tags: knowledge, Brand Strategy, Sales Strategy

Leverage Marketing for Internet from Tracy Repchuk

asktracyrepchuk wrote 8 months ago: http://www.millionairemarketingmiracles.com Make sure you are optimizing this space for sales, promo … more →

Tags: call to action marketing, eMail Marketing, Internet Marketing Strategies, Tracy Repchuk

Be Timely

cpmccrory wrote 1 year ago: So I’m standing in front of my house this weekend, watching the kids scooter around, when we … more →

Tags: advertising, Brand Strategy, brand value, Communication, Marketing, Message, Add new tag, Brand, Branding

Not Sure What They Are Selling1 comment

cpmccrory wrote 1 year ago: I’ve been seeing a number of different car commercials lately, but, other than the obvious, I … more →

Tags: advertising, Brand Strategy, Communication, Message, Sales, Ads, Autos, Cars, Marketing

Losing that Loving Feeling

cpmccrory wrote 1 year ago: When an organization really connects with people, something special happens. A bond forms. A mutual … more →

Tags: Brand Strategy, Consumer Experience, Expand, Expansion, growing business, Growth, starbucks

Managing Internet Sales

cpmccrory wrote 1 year ago: One of the biggest challenges for any company that sells a product is protecting its trademark and M … more →

Tags: advertising, Marketing, Sales, Brand Strategy

Walk the Talk

cpmccrory wrote 1 year ago: We’ve been interviewing a number of local PR agencies lately, and I have to say, for the most … more →

Tags: Consumer Experience, Sales, Communication, Message, Brand Strategy, agency, pitches, PR, Clients

Or Current Resident Too Generic1 comment

cpmccrory wrote 1 year ago: The real beauty of database marketing is that you can tailor your content to your customer. The effe … more →

Tags: Consumer Experience, Customer Service, Marketing, Promotion, Strategy, consumer, customer, 'database marketing', Direct Mail

Great Results Can Be Greater

cpmccrory wrote 1 year ago: Yesterday, I wrote about metrics and the importance of measuring relevant data—that which guides you … more →

Tags: advertising, Brand Strategy, measurement, 501, Ads, Levi's, Marketing, Metrics, Promotion

Just Launched

unethicalransoms wrote 1 year ago: This is the first post on the official UnethicalRansoms Blog, so I’ll take the opportunity to … more →

Tags: first post

The Choices We Make

cpmccrory wrote 1 year ago: I know that I am exactly where I am because of certain choices I have made. Some of those I can trac … more →

Tags: Marketing Integration, Consumer Experience, Employees, brand value, Pricing, Decision Making, Analysis, Choices

Mixed Messages

cpmccrory wrote 1 year ago: Jenny Craig’s change in marketing message has been good. Instead of focusing on people reachin … more →

Tags: advertising, Pricing, Marketing, Communication, Message, Promotion, SlimFast, Jenny Craig, consistency

Going Retro

cpmccrory wrote 1 year ago: I was listening to REM’s newest CD (which is excellent, by the way) and was struck by some of … more →

Tags: Marketing Integration, brand value, Growth, Brand Management, Retro, REM, wilco, Amy Winehouse, Joss Stone

Citizen Brand Managers?

cpmccrory wrote 1 year ago: Businesses rely on their customers for long-term success. I know that is a pretty obvious statement. … more →

Tags: advertising, brand value, Communication, Customer Service, Employees, Marketing, Marketing Integration, Brand Management, Citizen Journalism

Measuring Your Performance1 comment

cpmccrory wrote 1 year ago: Measuring your brand’s performance from a marketing standpoint is difficult at best. Part of t … more →

Tags: advertising, Consumer Experience, Employees, brand value, Promotion, Strategy, Marketing, Performance, Sales

FedEx and UPS Revisited1 comment

cpmccrory wrote 1 year ago: Back in early January, I wrote this post, comparing the promotion strategies of FedEx and UPS. My an … more →

Tags: advertising, Marketing Integration, brand value, Growth, Marketing, Message, Promotion, Strategy, Branding

What Determines a Brand’s Value Part 12 comments

cpmccrory wrote 1 year ago: When you talk to most people about brand management, they speak in terms of basic marketing. Others … more →

Tags: Consumer Experience, Market research, brand value, Marketing, Communication, Design, Message, Promotion, Strategy

The way bands promote shows (1)1 comment

gigdoggy wrote 1 year ago: The Band’s tale: Booking gigs is easy. It’s getting a person to come that’s hard. So here … more →

Tags: Booking & Promotion, bands, Music, gigdoggy, MySpace, SonicBids, Quotes, concert promotion, gig promotion

Be Level Headed2 comments

cpmccrory wrote 1 year ago: Last week, Geoffrey James wrote about research from CSO Insights defining the five levels of B2B rel … more →

Tags: brand value, Customer Service, Growth, Marketing Integration, Branding, Marketing, Promotion, Strategy, Value


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