Blogs about: Promotional Strategies

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Let's Get Visible: How To Get Noticed And Sell More Books77 comments

davidgaughran wrote 1 week ago: As you might have guessed by the new lick of paint, Let’s Get Visible is out! Grab your copy a … more →

Tags: Amazon algorithms, discoverability, launch strategy, Let's get digital, let's get visible, Marketing, marketing advice, New Release, Visibility

The Blogger's Survival Guide - Book Review2 comments

Growing Up Little wrote 1 week ago:   The Blogger’s Survival Guide Book Review By Growing Up Little My Rating:  3.5 My Review … more →

Tags: Book, Books, Quotes, Reading, Affiliate Marketing, Blog Advice, Blog Information, Blog Traffic, Blogger's Survival Guide

JCP reverses course (again) on its pricing strategy

Dick Seesel wrote 1 month ago: JCP has become a favorite topic among RetailWire panelists, and no wonder: The missteps involved in … more →

Tags: Retailing, Strategy, Department store retailing, Consumer Behavior, Dick Seesel, Retailing In Focus, jcpenney, retailwire, edlp

Walmart vs. Publix: Battle of the tape totals

Dick Seesel wrote 1 month ago: This week on RetailWire, panelists discussed an ad campaign in which Publix is fighting back against … more →

Tags: Retailing, Marketing, Discount Stores, Food Retailing, Dick Seesel, Retailing In Focus, Walmart, retailwire, Publix

Do loyalty programs work for Gen Y shoppers?1 comment

Dick Seesel wrote 1 month ago: There has been plenty of discussion recently on RetailWire about the nature of store loyalty program … more →

Tags: Retailing, Marketing, CRM, Consumer Behavior, Dick Seesel, Retailing In Focus, loyalty programs, retailwire, Gen Y

Starbucks takes its loyalty program to the grocery shelf

Dick Seesel wrote 1 month ago: From today’s RetailWire: A panel discussion about Starbucks’ new initiative to allow its … more →

Tags: Retailing, CRM, Food Retailing, Consumer Behavior, Dick Seesel, Retailing In Focus, Brand Management, starbucks, retailwire

http://www.forbes.com/sites/katelee/2013/02/17/makers-mark-sincerely-apologizes-for-almost-diluting-its-bourbon/

eneferri wrote 2 months ago: http://www.forbes.com/sites/katelee/2013/02/17/makers-mark-sincerely-apologizes-for-almost-diluting- … more →

Tags: alcohol content, Bourbon, Consumers, fan response, Maker's Mark

Follow These Suggestions To Be Effective At Net Marketing

debtor89dahlia wrote 3 months ago: Make confident that you have the documentation essential to back again up examination benefits, endo … more →

Tags: Internet Marketing Blog, How do you do this?, Internet Marketing Success, marketing plan examples, Market Strategy

What comes first: Price or assortment?1 comment

Dick Seesel wrote 3 months ago: RetailWire panelists commented recently on whether price or assortment is more important as a driver … more →

Tags: Strategy, e-commerce, Discount Stores, Consumer Behavior, Dick Seesel, Retailing In Focus, Walmart, Amazon, Customer Loyalty

Partnership? What partnership?

Dick Seesel wrote 3 months ago: RetailWire panelists weigh in at least once a year on the subject of retailer/supplier collaboration … more →

Tags: Retailing, Strategy, Corporate Culture, Dick Seesel, Retailing In Focus, retailwire, Collaborative Planning

Narrative: The Joker3 comments

Kelvin wrote 3 months ago: My current narrative project focus is a flash fiction (literally 750 words) which consists of 30 ill … more →

Tags: Journal, Portfolio, Process, Narrative, Noir, book, Illustration, Inked, Début

Will a revamped promotional calendar save JCP?

Dick Seesel wrote 3 months ago: JCPenney recently announced a couple of tweaks to its “Fair & Square” pricing policy … more →

Tags: Retailing, Strategy, Department store retailing, Corporate Culture, Marketing, Investor relations, Dick Seesel, Retailing In Focus, jcpenney

The loyalty debate continues

Dick Seesel wrote 3 months ago: In a recent RetailWire discussion about food retailers, the panel debated whether newly developed mo … more →

Tags: e-commerce, CRM, Food Retailing, Consumer Behavior, Dick Seesel, Retailing In Focus, loyalty programs, retailwire

Do most loyalty programs actually drive loyalty?

Dick Seesel wrote 3 months ago: A provocative discussion at RetailWire based on NRF findings about store loyalty programs. (My comme … more →

Tags: Retailing, Marketing, CRM, Consumer Behavior, Dick Seesel, Retailing In Focus, Target, loyalty programs, retailwire

"Keep it simple" is not stupid

Dick Seesel wrote 3 months ago: The recent NRF convention gave RetailWire panelists plenty to talk about. The following comment pert … more →

Tags: Retailing, Business books and articles, Corporate Culture, Dick Seesel, Retailing In Focus, Nordstrom, assortment planning, jcpenney, costco

More flavor on holiday 2012 sales reports

Dick Seesel wrote 4 months ago: Just to add a few comments to the last blog entry, now that stores have reported December comp sales … more →

Tags: Retailing, Department store retailing, Apparel retailing, Consumer Behavior, Off-price retailers, Dick Seesel, Retailing In Focus, Nordstrom, Macy's

An early take on holiday 2012 sales

Dick Seesel wrote 4 months ago: RetailWire panelists had a chance right after Christmas to provide an early post-mortem on holiday 2 … more →

Tags: Retailing, The Economy, Retailers and the Government, Apparel retailing, Investor relations, Consumer Behavior, Dick Seesel, Retailing In Focus, retailwire

The risks of localized pricing

Dick Seesel wrote 4 months ago: The following brief comment was in response to a RetailWire discussion (and a Wall Street Journal ar … more →

Tags: Retail Technology, e-commerce, Consumer Behavior, Dick Seesel, Retailing In Focus, retailwire, PRICING TRANSPARENCY, Localized pricing

Dollar General lowers prices (and a simple explanation)

Dick Seesel wrote 5 months ago: In a recent RetailWire discussion, most panelists agreed with me that Dollar General is lowering pri … more →

Tags: The Economy, Discount Stores, Consumer Behavior, Dick Seesel, Retailing In Focus, retailwire, Dollar Stores, Dollar General, fiscal cliff


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