Will domestic home-based workers be the future of call centers? Read the answer at http://ping.fm/GYuff

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http://www.businessinsider.com/make-sure-your-employees-know-how-youre-marketing-your-company-2009-12?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+typepad/alleyinsider/silicon_alley_insider+(Silicon+Alley+Insider)

Companies usually spend a lot of time and effort on “external branding,”

or ensuring their customers know who they are and what they stand for.

Often overlooked, yet equally important, is making certain one’s own employees get the same information.

In an article for BusinessWeek, Steve McKee, President of McKee Wallwork Cleveland Advertising, discusses “internal branding,” which he defines as “having a continuous process in place by which you ensure your employees understand the “who” and “why” behind your business proposition.”

To be continued at http://www.businessinsider.com/make-sure-your-employees-know-how-youre-marketing-your-company-2009-12?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+typepad/alleyinsider/silicon_alley_insider+(Silicon+Alley+Insider)

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Imorgon den 10 december koras de bästa pressrummen på MyNewsdesk år 2009.

Vi vill lyfta fram några av våra kunder som använder verktygets fulla potential för att effektivisera distribution och spridning av sin pressinformation när de publicerar via MyNewsdesk. Vi har sett att företag får bättre spridning och mer publicitet om de aktivt ser till att utnyttja de funktioner som finns tillgängliga i MyNewsdesk Publicera. Det handlar om allt från att publicera fler informationstyper, relatera pressmeddelanden, evenemang, bilder och video till varandra, tagga och beskriva bilder och video till att hålla en jämn frekvens och att utnyttja de kanalval som finns, skriver Pernilla Åström i ett blogginlägg på MyNewsdesk och kundbloggen.

Sakkunniga representanter för MyNewsdesk har under hösten bedömt 2174 pressrum på MyNewsdesk enligt ovan, och ur denna imponerande skara pressrum nominerat tre företag ur vart och ett av 14 olika branscher. (Se de nominerade bidragen här.)

En dag senare – den 11 december – stänger PRWeb dörrarna för ytterligare röster på den bästa pressreleasen förmedlad via PRWeb. Här kommer man dock inte varit särskilt nyanserad i sin bedömning utan helt sonika gått på mest trafik vinner.

This is the final step in a three-phase contest, where PRWeb previously identified the 10 most read news releases according to Google Analytics, and then a panel of expert judges narrowed those 10 down to three. PRWeb is inviting the public to decide which of those three should be named “the best” online news release of 2010, skriver PRWeb i ett nyligen släppt pressmeddelande.

Och kommenteras av Bill Wagner, chief marketing officer at Vocus:

Some of these releases received as many as 30,000 page views in 2009. The contest is not only a fun way to thank our customers for their business, but it’s also a great way to showcase those releases that have obtained a phenomenal number of readers.

Kul, men inte särskilt imponerande för ett stor och hyfsat välrenomérat pr-verktyg som PRWeb. Att jämföra med exempelvis Apoteksbolaget som fick över 8.000 visningar bara under några dagar i samband med releasen “Apotekskluster säljs för 5,9 miljarder kronor” som släpptes på MyNewsdesk den 9 november i år. Något som även genererade massiv publicitet och viral spridning. Kanske p g a att de då valde att köra presskonferensen live inbäddad i releasen.

If you’ve read my blog before you may have noticed that I’m a big fan of Mass Effect, and that while I’ve been away for a bit there’s been a lot of updates regarding the sequel.

While I won’t go over all of the new features, I did want to share the recently released video of the engineer class. I’m sorry to say that it doesn’t look like he/she carries a wrench around… Oh, the humanity.

They do however, have some pretty cool looking features. Perhaps what the Tech class from Mass Effect 1 was missing. The ability to be able to incapacitate and weaken the artificial enemies in the game was always pretty cool, but now we’ll be able to deploy combat drones and freeze the enemy, and apparently a lot more.

Don’t worry though, your favourite parts of the game have also been updated. Did you love the 20 second lift sequences? Now you can experience the lift sequences like never before, with high-definition, high-octane elevator action! Or did you prefer exploring the desert planets in your brightly grey coloured jeep? Mass Effect 2 brings a pimp my car version of planet exploration where you take a car rental and install it with sub woofers, neon lights and an unnecessarily loud engine!

But really, the gameplay:

If the video doesn’t want to work, try here: Mass Effect 2 – Engineer Class Trailer

On the subject of Mass Effect, has anyone played the mobile broadband version of the game from the iPhone’s App Store? I haven’t had a chance to try it out yet, but it looks like it has a lot of the conversational options that Mass Effect has.

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Our strengths are our connections to the environment

Our strengths are not in ourselves.  They are in our connections with our environment.  So says Ralph Stacey, complexity theorist at University of Hertfordshire.

What on earth does he mean?  Is this just some abstruse idea that I can safely ignore?  Is it some pop idea that it is not what you know, it is who you know?

Use systems theory to understand your business and take action!

I am going to explain this idea using ideas from MGMT101: very basic systems theory.

Imagine the world as set of concentric circles. Go on.  Draw them.  Draw three.

Outer circle : macro-environment ~ the cloud

The very outer circle is the big bad world ~ the macro environment ~ the cloud. This is where you do your PEST analysis. This is where we worry about Politics, Economics, Social Trends like birth rates and Gen Y and Technological Change like Social Media.  What is happening in the stratosphere of our lives?  It is important to know this stuff.  In the slow moving world of the 1950’s, it was possible to look up and do this once a year.  In this day and age, you should have a set of Google Alerts just for this purpose. If you are a large organization, you should have part of your intranet reserved for articles on these topics written by your own staff in their areas of expertise.

Outer circle but one : micro-environment ~ your pond

The next circle are your competitors ~ your micro-environment ~ your pond.  Who is in your pond?  This is where we use Porter’s Five Forces.  We think about what your customers actually want.  What are the benefits of our products and services (rather than our features).  We think about what it takes to get into this business (barriers to entry).  We think about the suppliers on whom we depend (and how much they or we call the shots).  We think about who else ‘wants in’ to the business ~ who are our competitors.  We think about what our customers could use as a substitute for our service our product.

The ecosytem of our pond is quite complicated and we are sometimes overwhelmed by thinking it out.  I’ve found two concepts really help.

• Think of your lunch.  Who wants your lunch? The answer is often very surprising. After all, if scientists depend on government for their money, then they are in the businesses of public administration, government or politics.  This is usually an aha moment.
• Think of the food chain.  We are often make jokes about being at the bottom of the food chain. Actually you want to be at the bottom of the food chain. If you are nobody’s lunch, then there is no reason for your existence.   Who dies if you die?  Often your existence is rather diffuse.  So let’s phrase that a little.  Who would be inconvenienced if you closed down? You can see why businesses try to create monopolies. They are safe if they are indispensable.  Here is another aha moment when you see clearly who are your allies in the great game of  commerce.

When we have our competitors (they want our lunch) and our customers (they eat us), we are on the way to describing the ecosystem of our pond.

Defining your micro-environment ~ your pond ~ is work that you have to do yourself

Both these questions about ‘lunch in the eco-system’ are hard to answer.  They are not like PEST which is common to huge swathes of people and answered in The Economist and other general sources like that.

These are questions you must answer.  I can suggest ideas. We can borrow ideas and insights from other people in the trade.  Occasionally we find a really good book on our business like Michael Riley’s Human Resource Management in the Hospitality Industry.  Mostly we have to sit down and answer

• Who wants my lunch?
• Who thinks I am their lunch?  Who depends upon me?

We need concrete answers.  Take photos for me.  Tell me what they had for breakfast and where they are are 2.17 in the morning.  Why that time?  Because you know them so well.

The third circle – who are you and what is your agenda?

With those concrete and specific answers we can define the next circle.  Who are you and what are your strengths?

Now we do the SWOT analysis.  What are your strengths ~ your internal capacity, or things that you do every day, that allow you to be who you are.  Your weaknesses ~ those things you wish you weren’t (but might just be the flip side of your strengths).  The opportunities ~ those things coming up that you really want to do.  Threats ~ those things upcoming that you want to get out of.  You SWOT analysis is just a fancy ‘to do’ list.

Your strengths are the things you like to do and that you probably did yesterday too.  That’s what makes us thing they are us.

But they are really a story that we tell ourselves about us.  That’s why we look partly at our inner talk. We have a story of who we are, who we secretly fear that we are, we we secretly want to be.   We will always have our secret fears and aspirations, but our happiest times are when most of our story is out in the open.

And what is our story?  It is the story of what we do with other people for other people while we are up against a threat (those who want our lunch!).  It is a playful story about people who are in this game ~ with us and against us.  Cheering us on and getting in the way!

We cannot tell this story with the story of the outer two circles.  We cannot tell this story with the story of our times – the PEST analysis. We cannot tell the story without the story of our pond – Porter’s Five Forces.

Our story is a story about real people.  You must tell me who those people are.

Your strengths are your participation in the game of life. Everything you say and everything you do, with real live people.

Tell me that story and I will show you a successful business and blossoming career.

[This is an updated and expanded version of a post from my ExtranetEvolution.com blog.]

I don’t republish companies’ press releases on my ExtranetEvolution blog, which is focused on a particular niche area of construction collaboration and related technologies. As an expert in that field, I try to be discriminating in what I write about, but some marketing people naively assume I will automatically publish anything. Last week I received an email asking:

“We are interested to publish our company news in Extranet Evolution; I could not navigate the place to find the details of how to submit the article. Please send us the details.”

I responded, patiently explaining:

“ExtranetEvolution is a blog, and so doesn’t have a news-posting service. However, if you have something that you think I should write about it, please email me a copy or send me a link to the relevant page on your website.”

Nonetheless, I still received a news release attached to an email asking me to “publish this article in your website”. It had some relevance to project collaboration, but not enough to excite me to write about it (and the writer’s apparent ignorance of blogging didn’t help).

(By the way, if you want sites that will automatically publish your company news, there are quite a few free press release sites around – typing “free press release” into Google gives over a million results – but you will get better results from some paid-for services – PRnewswire is one I have used in the past, PRWeb also gets good reviews).

I find myself in a curious kind of role reversal. As a PR practitioner I have spent 2o years creating and distributing news releases, understanding that journalists select stories that they regard as relevant and newsworthy to their readership. Now, as a blogger, I am in the same position, fielding approaches from companies seeking coverage. While there are undoubtedly blogs – more correctly, splogs or flogs – which shamelessly reproduce everything they receive or which are created to promote particular companies, most bloggers will, I hope, have a more discerning policy. So if you don’t want to end up shunned like the unnamed company above, it can pay to do some research into the blogger’s attitude to news releases. This is my own view….

10 ways for PR or marketing people to engage with me, the blogger

1. By all means, send me your news releases, but make sure they are relevant to the blog. I often link to news releases and reproduce extracts from them, but – just like mainstream media outlets – I am selective about what I write about and how I present it.
2. Actually reading the blog would be a good start.
3. Better still, show me that you have read it – it can help sometimes if you identify a previous post on a related topic and perhaps drop me an email or a Tweet to explain why your release is relevant.
4. You can also use my blog’s comment facilities; I monitor all comments, so can pick up on interesting information added through that route.
5. Also, as I’m not a full-time blogger, I pick the topics I judge most important in the time I’ve got available to write about them. So save me some time by making relevant photos, logos, screengrabs, quotes, videos, etc readily available, along with links to relevant websites and – yes – blogs.
6. Use your company blog (you do have one, don’t you?) to build conversations with me and other bloggers….
7. Invite comments on your blog posts.
8. Provide RSS feeds from your blog and your news pages
9. Tweet your news and blog posts – I usually check Twitter before I look at my email these days.
10. Invite bloggers and other opinion-formers to write guest posts.

Remember and do these things and I’m sure we’ll soon be getting along famously….

PRWeb has simplified its news release submission process, which is welcome news.

The old method always seemed a bit awkward to me, but now with a streamlined approach users have what PRWeb calls “a What-You-See-Is-What-You-Get (WYSIWYG) experience,” which means users can create and manage content within a news release template.

In the 10+ years it has been around, PRWeb has proven itself to be a very effective way to increase online visibility. Now, the process itself has gotten easier and more user friendly, and new features reportedly will be added in the months ahead.

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.

The NFB continues to issue press releases, and Reuters continues to pretend that they’re news. Instead of publishing one post for each press release, as happy as that might make the PR departments, I’ll squeeze them into one entry.

First off, Reuters and the NFB would like everyone to know that a university you may never have heard of will be using a braille coin you probably didn’t know existed in a football game you’re not likely to watch on Saturday. But don’t take my word for it:

SOUTH BEND, Ind., Nov. 4 /PRNewswire-USNewswire/ — The National Federation of the Blind, the nation’s leading advocate for Braille, is pleased to announce that the University of Notre Dame will use a 2009 Louis Braille Bicentennial Silver Dollar in the coin toss at its football game on Saturday, November 7.

Perhaps this is just my anti-sports bias coming out. Is this a big deal to anyone else? If so, why? I mean, do they have coins honoring the hard of hearing? And do the hard of hearing have organizations that issue press releases every time one of these coins gets used at a sports event? Does Reuters reprint these press releases?

Moving right along, Acumen Fund Announces Two Investments Providing Advanced Eye Care Services in India and Kenya:

New York, NY (PRWEB) November 5, 2009 — Acumen Fund, a nonprofit venture capital firm that invests in entrepreneurs who are building businesses to serve the poor, announced today two new investments, Pushpagiri Vitreo Retina Institute (PVRI) in India and Upper Hill Eye and Laser Centre (UHEAL) in Kenya, both of which provide advanced eye care services to the poor. PVRI and UHEAL provide access for all to specialized eye care services and operate mobile outreach units that conduct eye camps to screen for diabetic retinopathy, a disease that leads to blindness if left undiagnosed and untreated.

Interestingly, I can’t seem to find this story anywhere other than at PRWEB. As far as I’m concerned, this is more deserving of attention than a coin toss at a football game. Blindness causes enough difficulties for those of us who live in first-world nations; anything that can be done to reduce blindness in countries worse off than our own is important.

In related news, the British government is debating a program to fight blindness in developing countries. This information comes to us from a press release published by DeHavilland. Unfortunately, you’ll need a subscription to view the content of this article. If you’re a student, you may be able to get access to it from your university’s online library.

I’ll close this post with a quote from Dave Barry, the famous humour columnist:

For the benefit of those of you who have real jobs and are not involved in the news business, I should first explain that a news release is an article that has been typed up by a public-relations professional hired by a client who wants to get certain information published, which is then mailed out to several thousand newspapers, almost all of which throw it away without reading it. If you ever commit a really horrible crime and you want to keep it out of the papers, you should have a public-relations professional issue a news release about it.

You ask: “Wouldn’t it be more efficient if the public-relations professionals simply threw the releases away themselves?” Frankly, that is the kind of ignorant question that makes us journalists want to forget about trying to inform the public and instead just sit around awarding journalism prizes to each other. But I’ll tell you the answer: Because this is America. Because two hundred years ago, a band of brave men got extremely cold at Valley Forge so that the press would have the freedom to throw away its own releases without prior censorship, that’s why.

If you’ve been following the hotel industry news lately you may have noticed the little feud going between Choice Hotels and Expedia. If not, here’s a synopsis. Choice and Expedia couldn’t come to an agreement on the terms and as a result Choice pulled out all of it’s hotels from the Expedia website.

There’s a lot more in this article in Hotels Mag http://www.hotelsmag.com/TalkBack/Comments?article_id=6702984&articleid=ca6702984&talk_back_header_id=6630527

Ask an independent hotel what he thinks about OTAs (Online Travel Agents) and you should be happy if he doesn’t spit at you.

The point is an OTA takes about 25 to 30 percent of the income from a hotel, and once they have done that they demand a certain number of rooms to be allocated to them permanently, whether they fill those rooms or not (at the hotel’s cost) and then they demand that nobody be given better prices than them.

Sound crazy? Well it’s the hotel industry.

Now if you wonder why hotel prices have gone up about 300 percent over the last 15 years then start looking in that direction. Because 30 percent mark-up is a lot!

So back in the end of the 1990s we started making websites for independent hotels to give them a fighting chance on the online world. This worked quite well and hotels have managed to give their direct customers a lower price.

This year we decided to take this one step further, we created lookotel.com it’s all their websites combined into one site where travelers can find better prices and hoteliers can sell without the 30% markup that OTAs demand.

So is a revolution started in the hotel industry? Well, we think it started long time ago but now the chains have realized that it’s gone too far and they are getting on the bandwagon.

It’s only a matter of time before they will need to either change their ways or hotels will find other solutions.

And go check out http://www.lookotel.com, if you’re a hotelier try it out and log your hotel. If you’re a user, book your hotel and compare prices. You could see a difference (if some major OTA hasn’t clamped down on the hotels yet).

Feel free to comment.

Some people speculate that with the fall of traditional media, the press release may soon follow. Sharing a press release as a blog has been scoffed, which could allude to why many have drawn such a conclusion. So how does the press release become incorporated with social media – if at all?

Relationship building and developing credibility are key strategies to social media, so the easiest solution is to develop your own network and follow the same strategy as traditional pitching. For instance, on Twitter, following a reporter, commenting on his/her tweets or articles and developing a relationship, will create a connection so that when you do post a link to your press release, you have a better chance of it being read, RT’ed or even covered. Twitter also offers @pressreleases for press release exposure – although less personal, reporters can access information when and how they prefer.

There are many online sites that host and/or distribute press releases at no cost to you including PRWeb, Press About and 1888PressRelease – and they also lend a helping hand to your search engine optimization.  Creating and posting shortlinks for these are a great way to get the social media word out. There are also a number of emerging sites that maintain the importance of the press release at a minimal cost:

Fast Pitch is a social site that offers many elements of social media from networking, blogging and personalizing your profile, while optimizing accounts for search engines.  Similar to LinkedIn, it also offers the added feature of posting press and distributing it.

Pitch Engine allows you to build and share social media releases. Users can incorporate embedded video, images, powerpoints and more into a hosted “microsite” or SMR, that can easily be shared via the social web using apps like Facebook, Twitter and more.

The succinct information a press release delivers cannot be replaced, however, the method of presenting it can.  I’d be interested to hear of other ways information is being shared. Your comments are more than welcome.

Diane Marangoly

Not all of us were blessed with an English Comp 101 Instructor who felt it was important to teach her students how to write a Press Release. But, I was, and as such it’s something I’ve come to appreciate throughout my business career. Not only is it your chance to build a deeper-better-stronger relationship with your local media contacts, but it’s also an excuse to create traffic-driving-content for your site at the same time.

A basic PR looks like this:

FOR IMMEDIATE RELEASE:

Local Entrepreneurship Blog Gives Instruction in PR Writing

Charlotte, NC – September 25, 2009 – Local entrepreneurship and leadership blog Ontrompreneur.wordpress.com has taken to giving instruction in the art of PR writing. Excited about the prospect of being able to instruct new, budding entrepreneurs in the art of PR, the author was pleased to announce, “Make sure you take advantage of any direct quotes from the President or other organization executive–this is the only content safe from journalists or editors changes as they don’t want to be sued for libel, or, otherwise put, changing your direct words.” Its true, other content is subject to change, as the editor or journalist thinks is necessary to make the story fit their paper. A direct quote from someone important in the organization is usually immune from this, so keep it short and make it count!

About Ontrompendure:

Ontrompendure.wordpress.com is a Charlotte-based tribute-blog to outstanding leaders, innovators, and entrepreneurs everywhere. The authors have made excelling at your business, their business, and are constantly seeking out new ways to deliver better, fresher, more relevant content to its audience.

Contact:

Chris F

me@me.com

ontrompendure.wordpresss.com

Charlotte, NC

# # #

So the basic elements are:
1. Release time – either FOR IMMEDIATE RELEASE or HOLD FOR RELEASE UNTIL [Date/Time]

2. Headline

3. City/State/Country and Month/Day/Year

4. Body of release, preferrably with a quote from someone in the organization

5.  Company / Organizational info

6. Contact information

7. ### to signal the end of the release.

Now, you might not have the contacts in the local media you had hoped for. Lucky for us, in the age of strong declines in newspaper readership and online news sites relying on RSS feeds for content syndication, it’s relatively easy to submit your PR to an aggregation service once its finished. To do this, you can use the following tools:

PRWeb.com

Ranges between $80 and $360 per release, with each of the four levels offering different functionality to the user. According to their site “PRWeb distribution encompasses the largest online news distribution network. From the smallest business to the Fortune 500, PRWeb news and press release distribution has helped more than 40,000 organizations maximize their online visibility and achieve worldwide media coverage.”

Businesswire.com

A more service-oriented PR service, with local offices available to help budding entrepreneurs write their releases and figure out which target circuits will work best for them (and at what price point).  As their site says, “Business Wire’s proprietary news network simultaneously delivers press releases directly into the editorial systems at newspapers, wire services, disclosure services, television and other media, posts them full-text into leading portals and websites, targets them to industry and consumer systems, archives them in major databases and makes them available via RSS feeds. Our system inserts social media tags and adds search engine optimization features, including hypertext links, bolded text and bulleted lists.”

PRNewsWire.com

This service has an annual membership of $195, and prices range from “search engine optimized web-only posting for $125 to full-blown Multimedia News Release with video for $3,750[...] PR Newswire offers a range of solutions.” As an additional resource to entrepreneurs and small businesses, they have a small business PR toolkit online with plenty of other helpful tips on getting the best press for your buck. (http://prtoolkit.prnewswire.com/)

Also, I also recommend anyone with SEO experience to read their blog entry on Press Release optimization: it’s a useful way to make sure you get the most out of every announcement.

There you have it: three good places to start your press coverage today without having to hire a potentially cost-prohibitive marketing firm (at least to start). Remember, the sooner you do it, the better as these release services are watched by journalists, investors, lenders, as well as (best of all) potential customers for your business.

Jesus Christ

(Lake Delton, WI August 17, 2009) – In a private miracle healing session held today in Wisconsin Dells, WI, illuminate Course In Miracles teacher, Clare Lamanna opened the meeting by entering into a silent dialogue with Jesus Christ.

Jesus reiterated his admonition to miracle workers to remain completely unconcerned about their abilities, and maintain a consistent trust in his. He recommended a re-reading by every Christian, of his answer in the Manual for Teachers of A Course In Miracles to the question, “Does Jesus have a special place in healing?”

Jesus Christ answers as follows: “God’s gifts can rarely be received directly. Even the most advanced of God’s teachers will give way to temptation in this world. Would it be fair if their pupils were denied healing because of this? The Bible says, “Ask in the Name of Jesus Christ.” Is this merely an appeal to magic? A name does not heal, nor does an invocation call forth any special power. What does it mean to call on Jesus Christ? What does calling on his Name confer? Why is the appeal to him part of healing?”

“We have repeatedly said that one who has perfectly accepted the Atonement for himself can heal the world. Indeed, he has already done so. Temptation may recur to others, but never to this One. He has become the risen Son of God. He has overcome death because he has accepted Life. He has recognized himself as God created him, and in so doing he has recognized all living things as part of him. There is now no limit on his power, because it is the Power of God. So has his name become the Name of God, for he no longer sees himself as separate from Him.”

“What does this mean for you? It means that in remembering Jesus you are remembering God. The whole relationship of the Son to the Father lies in him. His part in the Sonship is also yours, and his completed learning guarantees your own success. Is he still available for help? What did he say about this? Remember his promises, and ask yourself honestly whether it is likely that he will fail to keep them. Can God fail His Son? And can one who is one with God be unlike Him? Who transcends the body has transcended limitation. Would the greatest teacher be unavailable to those who follow him?”

“The Name of Jesus Christ as such is but a symbol. But it stands for love that is not of this world. It is a symbol that is safely used as a replacement for the many names of all the gods to which you pray. It becomes the shining symbol for the Word of God, so close to what it stands for that the little space between the two is lost, the moment that the Name is called to mind. Remembering the Name of Jesus Christ is to give thanks for all the gifts that God has given you. And gratitude to God becomes the way in which He is remembered, for love cannot be far behind a grateful heart and thankful mind. God enters easily, for these are the true conditions for your homecoming.”

“Jesus has led the way. Why would you not be grateful to him? He has asked for love, but only that he might give it to you. You do not love yourself. But in his eyes your loveliness is so complete and flawless that he sees in it an image of his Father. You become the symbol of his Father here on earth. To you he looks for hope, because in you he sees no limit and no stain to mar your beautiful perfection. In his eyes Christ’s vision shines in perfect constancy. He has remained with you. Would you not learn the lesson of salvation through his learning? Why would you choose to start again, when he has made the journey for you?”

“No one on earth can grasp what Heaven is, or what its one Creator really means. Yet we have witnesses. It is to them that wisdom should appeal. There have been those whose learning far exceeds what we can learn. Nor would we teach the limitations we have laid on us. No one who has become a true and dedicated teacher of God forgets his brothers. Yet what he can offer them is limited by what he learns himself. Then turn to one who laid all limits by, and went beyond the farthest reach of learning. He will take you with him, for he did not go alone. And you were with him then, as you are now.”

“This course has come from him because his words have reached you in a language you can love and understand. Are other teachers possible, to lead the way to those who speak in different tongues and appeal to different symbols? Certainly there are. Would God leave anyone without a very present help in time of trouble; a savior who can symbolize Himself? Yet do we need a many-faceted curriculum, not because of content differences, but because symbols must shift and change to suit the need. Jesus has come to answer yours. In him you find God’s Answer. Do you, then, teach with him, for he is with you; he is always here.”

For more information download the free eBook, Miracle Healers Handbook at:
http://www.acourseinmiraclesonline.com/miracle_healers_ebook.php
###
Media Contact:
Jubi Onyeama
608-253-1447
jubi@thecourseinmiracles.com

PRWeb

Relationship to enhance the availability of environmental health research to consumers.

Boise, Idaho (PRWEB) August 18, 2009 — The Housekeeping Channel (HC) and the National Environmental Health Association (NEHA) have announced a collaboration that will bring consumers the research necessary to help them make informed decisions to keep their homes clean and healthy. The Housekeeping Channel is an online resource dedicated to keeping consumers up-to-date with the latest cleaning tips and techniques. The relationship furthers NEHA’s mission to “provide a healthful environment for all.”

Now, visitors to The Housekeeping Channel will be able to access environmental health science data in easy-to-read articles pertaining to related health risk areas in their homes. Articles will cover topics such as indoor air quality, dust containment, toxic substances, children’s environmental health, emerging pathogens such as the swine flu and MRSA, and pest management.

provide a healthful environment for all.

Consumers often clean for appearance and do not understand the potential health implications of using particular cleaning products or processes

From asthma triggers to the long-term implications of toxic chemical exposure, there are a variety of potentially harmful agents associated with cleaning in the home. By increasing accessibility to NEHA research, consumers will have the information necessary to make educated decisions to keep their homes clean and families healthy.

HC exists to help consumers clean, protect and enhance their home environment using proven processes and practices from experts

Our relationship with NEHA is a clear extension of this mission, and we are gratified to be aligned with them and to help bring their expertise to mainstream consumers.

One of the Nation’s Top 15 Leaders in Environmental Health

The direct correlation between cleaning and environmental health is becoming apparent to more consumers

This relationship will bring consumers the information they need to make informed decisions that will help keep their homes safe and healthy.

“Consumers often clean for appearance and do not understand the potential health implications of using particular cleaning products or processes,” said Nelson E. Fabian, Executive Director and CEO of NEHA. “From asthma triggers to the long-term implications of toxic chemical exposure, there are a variety of potentially harmful agents associated with cleaning in the home. By increasing accessibility to NEHA research, consumers will have the information necessary to make educated decisions to keep their homes clean and families healthy.”

“HC exists to help consumers clean, protect and enhance their home environment using proven processes and practices from experts,” said Allen Rathey, President of The Housekeeping Channel. “Our relationship with NEHA is a clear extension of this mission, and we are gratified to be aligned with them and to help bring their expertise to mainstream consumers.”

As a part of the agreement, Fabian will serve on the advisory board of The Housekeeping Channel. Serving as the Executive Director of NEHA for more than 25 years, Fabian has achieved several accolades, including the Journal of Environmental Health’s “One of the Nation’s Top 15 Leaders in Environmental Health” in 2007. Recently, Fabian has focused on the topic of pandemic outbreaks, giving numerous presentations on the subject and authoring online courses for environmental health practitioners.

“The direct correlation between cleaning and environmental health is becoming apparent to more consumers,” added Fabian. “This relationship will bring consumers the information they need to make informed decisions that will help keep their homes safe and healthy.”

About Housekeepingchannel.com

The Housekeeping Channel strives to be the Web’s most comprehensive storehouse of factual information for consumers and media on achieving a cleaner, more organized and healthier indoor environment. The site provides how-to tutorials, news and reviews regarding the latest innovations in the cleaning industry, time-saving systems and motivation for keeping a better house at the click of a mouse. HC is a respected source of information relevant to cleaner, healthier homes, and has been cited or quoted by national media including US News and World Report, Newsweek, Real Simple and major news outlets. The Housekeeping Channel’s Advisory Board helps ensure the technical accuracy of its content.

About NEHA

NEHA is a non-profit association for environmental health professionals. Since 1937, NEHA has been working to advance the environmental health profession, and thereby improve the human environment in cities, towns, and rural areas throughout the world, to create a more healthful quality of life for us all. NEHA’s 4,500+ members practice their profession in the public and private sectors as well as in academia and the uniformed services, with a majority being employed by state and local health departments. In partnership with the National Center for Healthy Housing, NEHA offers the Healthy Homes Specialist Credential. This credential tests an individual’s understanding of the connection between health and housing, enabling a holistic approach to identify and resolve problems that threaten the health and well being of residents. For more information about the National Environmental Health Association, please visit NEHA.

Just wanted to give you a heads up on a free webinar hosted by Vocus and PRWeb Tuesday, August 18.

“How to Use Online News Releases to Drive Social Media Campaigns” is the title of the webinar, which features speakers Ed Adams, Public Affairs Manager at E.I. du Pont de Nemours and Company, Inc. and Harry Brooks, owner of Search First Internet Marketing.

Moderating will be Jiyan Wei, who is the Product Manager for PRWeb.

The promo for the event reads:

Today, with the overwhelming volume of communication your prospects, customers and the media receive your messages run the risk of getting lost or worse yet, being completely ignored. How can you break through the noise to get their attention?

Social media can help, with its unique ability to cut through filters and directly reach your brand’s key audiences …

You will learn how to:

• Build an effective social news release
• Leverage RSS feeds and Blogs to deliver your news to your customers and prospects
• Use your news to drive traffic to your website
• Optimize your news using images and videos to help push it to the top of search engines
• Share your news through Twitter

Adams and Brooks are scheduled to speak about ways to use the power of the online news release to share your news online and reach your prospects.

I receive no kickback for providing the link to register. This is simply an FYI and something I’ll be attending.
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Alex Murashko, the founder of Outreach New Media, has been helping people get their message out for more than 16 years.

I’ve used PRWeb (www.prweb.com) for several clients and have found it to be an effective and economical way of distributing news not only to journalists, but also to bloggers, customers and prospects.

PRWeb sends news releases to online news services, such as Google and Yahoo!, as well as to thousands of bloggers and journalists. The ability to include key words and tags for Technorati makes it easier for interested parties throughout the world to find the release.

Its “News Release Best Practices” page (http://www.prweb.com/pr/press-release-tip/best-practices.html) has helpful suggestions for maximizing Search Engine Optimization value and generating buzz.

While PRWeb offers several distribution options, I’ve believe the $140 option provides the best overall value. At that price, ad agencies can afford to do more releases about everything ranging from winning new business and earning awards, to new hires and involvement in pro bono and mentoring projects.

Don Beehler provides public relations consulting services to small- and medium-sized advertising agencies and businesses.