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#PRSSA: Leadership and Legacies

One of the first things Nick Lucido, the then Immediate Past President, told my first National Committee for 2011-2012 when I was the vice president of public relations was… 472 more words

PR Chat

Marketing Ethics Alignment: Leading with the Head, the Heart and the Wallet

According to author and business executive William Perreault, Jr., most marketing managers have struggled at one time or another with the ethical dilemma surrounding the right-and-wrong in their business dealings. 660 more words

Marketing Tips