Interesting piece in PR Week about the evaluation of PR campaigns and how long agencies can or should keep using the advertising value equivalent figure as a measure of success. The piece repeats all … more →
Sole Trader PRSteve Coxon wrote 2 months ago: At last. Someone in Birmingham City Council who seems to know what they’re talking about. Afte … more →
Penny wrote 7 months ago: Interesting piece in PR Week about the evaluation of PR campaigns and how long agencies can or shoul … more →
Penny wrote 1 year ago: Coming home on the tube yesterday I saw a headline in one of the freebie newspapers which said … more →