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Prospering After Your Brand “Mid-Life Crisis”

In 2004 when Gary Kelly took over as CEO, Southwest had only ever seen unchecked growth and profitability. But he needed to make a few changes, prompted by a “mid-life crisis” post 9/11 that had check… more →

Jeremy D Holden

Prospering After Your Brand "Mid-Life Crisis" — 4 comments

Jeremy D Holden wrote 1 year ago: In 2004 when Gary Kelly took over as CEO, Southwest had only ever seen unchecked growth and profitab … more →

Tags: Publicis, second that emotion book, second that emotion holden, second that emotion jeremy d holden, Gary Kelly Southwest Airlines, Jet Blue inroads on Southwest, Frontier inroads on Southwest, Southwest Airlines mid-life crisis, Apple's mid-life crisis

We need a "Fear Index" for Advertising

Jeremy D Holden wrote 1 year ago: In Robert Harris’ excellent new novel, the premise is about a hedge fund that has pioneered the appl … more →

Tags: Publicis, Holy Grail, jeremy holden's new book, smokey robinson book name, jeremy holden prometheus, prometheus books publishes holden's book, second that emotion book, second that emotion holden, second that emotion jeremy d holden

What defines a "new era" campaign?

Jeremy D Holden wrote 1 year ago: After various conversations with esteemed colleagues at Publicis & Modem New York last week and … more →

Tags: culture shifts, Publicis, Creating Patterns, Method, brand conversations, social media program, social contracts, dave gray, Dachis Group

What can Santa's Elves teach us about movements?

Jeremy D Holden wrote 1 year ago: The Christmas holiday is always a time for reflection. Considering the major events that have shaped … more →

Tags: culture shifts, Publicis, robert downey jr. as sherlock holmes, Will Ferrell in Elf, Hoesecker, Zwarte Piet politically incorrect, Yule Goat in Sweden, Yule Lads in Iceland, Marcus in Bad Santa

Decoding Social Media Perceptions

Jeremy D Holden wrote 1 year ago: A few weeks ago I met with a class of seniors at UNC Chapel Hill and gave them an overview of some o … more →

Tags: Brainjuicer, culture shifts, del.icio.us, Evernote, facebook, flickr, Foursquare, Google, google zeitgeist


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