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Scoot Wins Marketer of the Year Award‏

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Scoot Wins Marketer of the Year Award‏

Scoot Wins Marketer of the Year Award… 271 more words

Media

Data in the News for the week of November 17, 2014

Trending this week: Forbes discusses how bricks-and-mortar retailers are using geolocation technologies to entice customers * The Internet of Things has reached the hype cycle of emerging technologies * President and COO, William Burkart, wants KBM Group to be known as more than just a data manager * The lifetime value of the customer in the age of Big Data * and more. 228 more words

Publicis + Sapient: M&A as last refuge of weak management

Full disclosure: I worked at a Publicis company for a couple years. On the client side I also participated in a digital AOR evaluation in which Sapient and Publicis companies pitched the business. 360 more words

In gobbling up Sapient, Publicis bulks up for the digital era of giants

Today’s announcement that the Paris-based Publicis Group is buying the Boston-based interactive services agency Sapient is a sign that the giants are suiting up for the next era of interactive advertising and marketing. 413 more words

Business

Publicis Snaps Up Sapient For $3.7B To Build A Digital Media Powerhouse

Global ad giant Publicis is spending big to position itself as the top agency for brands riding the digital wave, after it announced (PDF… 420 more words

Media

malibehiribae reblogged this on malibehiribae and commented:

"..The good news - and it is largely good news - is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark.." Fast Company

Publicis Snaps Up Sapient For $3.7B To Build A Digital Media Powerhouse

Global ad giant Publicis is spending big to position itself as the top agency for brands riding the digital wave, after it announced (PDF… 420 more words

Media