Blogs about: Publishing Analytics

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Books by Number - Super Crunching to Find Profitable Titles

In his book Super Crunchers: Why Thinking by Numbers is the New Way to be Smart, Ian Ayres outlined how statistical methodologies are challenging expertise and intuition in a multitude of fields inclu… more →

Future Perfect Publishing

Books by Number - Super Crunching to Find Profitable Titles

orionwell wrote 3 months ago: In his book Super Crunchers: Why Thinking by Numbers is the New Way to be Smart, Ian Ayres outlined … more →

Tags: publishing technology, open publishing, Book Marketing, Analytics, Super Cruncher, ian ayres

Teaser Books and Micro Market Testing

orionwell wrote 3 months ago: Recently, Penguin Books announced it would be bringing out more ultra short run teaser editions to b … more →

Tags: Book Marketing, open publishing, publishing strategy, publishing technology, Readership strategies, Blog Tours, bookscan, Penguin books, short run digital printing

e-Books: a New Way to Optimize for Print?

orionwell wrote 4 months ago: The Business Blook as Beta PublishingOne of the benefits of living in a digital world is that it get … more →

Tags: blog to book, open publishing, publishing strategy, publishing technology, Readership strategies, E-BOOK, Google, Website Optimization

Book Publishing's Month of the Long Knives — 1 comment

orionwell wrote 6 months ago: OUCH!!  The retrenchment of consumer spending which has led to declining book sales is now beginning … more →

Tags: Book Marketing, open publishing, publishing strategy, HarperCollins, Random House, Houghton Mifflin, Macmillan, Simon & Schuster, Layoffs

Author Lofts and Pyramids of Value — 3 comments

orionwell wrote 7 months ago: Why do authors write?  They want a wide exposure for their ideas and stories.  Publishers have gener … more →

Tags: Readership strategies, publishing strategy, open publishing, blogs & writers, Book Marketing, blog to book, publishing networks, author tools, author loft

Blog Touring - End of Innocence, Beginning of Wisdom — 2 comments

orionwell wrote 9 months ago: While blog touring is still relatively new as a book marketing and promotion strategy, some anecdota … more →

Tags: Readership strategies, publishing strategy, blogs & writers, Book Marketing, Blog Tour, blog tour statistics, blog tour companies, PumpUpYourBookPromotion.com, Church of the Customer

Does Anyone Know How to Price an e-book? — 1 comment

orionwell wrote 10 months ago: What are the components of value in an e-book?  How much of the price depends on format, how much on … more →

Tags: publishing technology, publishing strategy, Book Marketing, E-BOOK, e-book price, kindle, Sarah Lacy

The Global Author 50

orionwell wrote 11 months ago: codex-unesco In an age focused on all things global – it’s instructie to see who are the … more →

Tags: publishing strategy, Readership strategies, Agatha Christie, Barbara Cartland, foreign translation, JK Rowling, Shakespeare, UNESCO Index Translationum

Can't All Books Be Above Average? — 2 comments

orionwell wrote 11 months ago: lake wobegon If we lived in the Prairie Home Companion’s village of Lake Wobegon, all of our b … more →

Tags: Readership strategies, open publishing, Book Marketing, Southern Review of Books, Book Industry Study Group, bowker, average unit book sales, bookscan

Petabytes vs. Puny Books

orionwell wrote 1 year ago: petabyte-storage The July 2008 issue of Wired has a thought provoking article by Chris Anderson enti … more →

Tags: publishing technology, Book Videos, author tools, Chris Anderson, many eyes, PetaByte, The Petabyte Age

The Blook Network - Farewell to the Slush Pile — 1 comment

orionwell wrote 1 year ago: Blog networkshave been around for awhile and represent a new form of online publishing – funct … more →

Tags: open publishing, blogs & writers, blog to book, publishing networks, Blook, blook netowrk

Initial Attention Abandonment - The 10% Rule of Internet Video — 1 comment

orionwell wrote 1 year ago: Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions … more →

Tags: Columns, open publishing, Readership strategies, Book trailer, Christine Feehan, Dark Possession, initial attention abandonment, Sheila English Clover

We Like to Watch - Who's Monitoring Your Reads? — 1 comment

orionwell wrote 1 year ago: Could our books be spying on us?  While this might sound like the ravings of a paranoid delusional, … more →

Tags: publishing technology, Book Marketing, Data Mining, e-reading, electronic footprint, reality mining

High Commodity Prices - The New Threat to Books? — 1 comment

orionwell wrote 1 year ago: Should we prepare for significantly higher book prices?  The signals from the commodities markets se … more →

Tags: publishing technology, publishing strategy, Inflation, Commodities, paper prices

Why Every Author Should Blog

orionwell wrote 1 year ago: First consider the size and structure of the blogosphere.  The popularity of blogs has soared in the … more →

Tags: author tools, blog to book, blogs & writers, Book Marketing, open publishing, Readership strategies, Blog, Blog Marketing, Blog Tour

Citizen Reviews Rule the Many Vendor'd Web

orionwell wrote 1 year ago: Don’t underestimate the power of customer reviews to influence buyer behavior and impact produ … more →

Tags: Book Marketing, customer ratings and reviews, Conversion Rates

Managing Your Book Marketing Portfolio

orionwell wrote 1 year ago: Movie producers have developed many different channels to help offset the high cost of films.  These … more →

Tags: open publishing, Book Marketing, book channels, book marketing risk factors

Emerging Blook Motifs — 1 comment

orionwell wrote 1 year ago: Blog to book stories are becoming more commonplace.  We have chronicled a number of such examples, a … more →

Tags: open publishing, blogs & writers, blog to book, Podcasting, Blook, crowdsourced blook, indie blook, Podiobook, reverse blook

Utilizing Video Analytics - Formulas and Probabilities

orionwell wrote 1 year ago: Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions … more →

Tags: Book Marketing, Book Videos, Columns, book video, video views, Xen


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