Blogs about: Publishing Strategy

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Reinventing the Community Newspaper - An Interview with Paul Baron of HometownTimes.com

The failure of newspapers in the United States has become a commonplace occurrence over the last few years.  Newspapers are in the middle of a perfect storm- declining readership, higher prices for pa… more →

Future Perfect Publishing

Reinventing the Community Newspaper - An Interview with Paul Baron of HometownTimes.com

orionwell wrote 1 week ago: The failure of newspapers in the United States has become a commonplace occurrence over the last few … more →

Tags: interviews, Journalism & Newspapers, open publishing, Readership strategies, Community Newspaper, Hometown news, online journalism, Online Newspaper, Paul Baron

Contemplating the Google-book

orionwell wrote 3 weeks ago: According to a report in the NY Times, Google is preparing to enter the e-book market and take on Am … more →

Tags: Book Marketing, open publishing, publishing technology, E-BOOK, Google

Blogs for Sale on Kindle - Selling Ice to Eskimos?

orionwell wrote 1 month ago: Amazon recently rolled out a new program called Kindle Publishing for Blogs.  The beta program offer … more →

Tags: Readership strategies, open publishing, blogs & writers, blog to book, Journalism & Newspapers, Amazon, kindle, blogs

Breaking News: Online Newspaper Success Story! - An Interview with Tracy Record of the West Seattle Blog — 1 comment

orionwell wrote 2 months ago: The last few years have been especially tough for newspapers in America.  Many papers which have bee … more →

Tags: interviews, Journalism & Newspapers, open publishing, Readership strategies, blog Newspapers, citizen journalist, tracy record, West Seattle Blog

ebooks - Toward a Tipping Point? — 2 comments

orionwell wrote 3 months ago: The ebook continues on a roll.  March 8-14 was national Read an e-Book week and by all accounts was … more →

Tags: Readership strategies, publishing technology, open publishing, Book Marketing, E-BOOK, e-book readers, Indigo, shortcovers, read an e-book week

Richer Reading with Social Media - An Interview with Vidar Brekke of Social Intent — 6 comments

orionwell wrote 3 months ago: Recently, Broadway Books, (part of the Crown Group, a division of Random House), launched an innovat … more →

Tags: Readership strategies, publishing technology, open publishing, interviews

Teaser Books and Micro Market Testing

orionwell wrote 3 months ago: Recently, Penguin Books announced it would be bringing out more ultra short run teaser editions to b … more →

Tags: Book Marketing, open publishing, publishing analytics, publishing technology, Readership strategies, bookscan, Penguin books, teaser books, short run digital printing

Journalism is Dead, Long Live Journalism! — 1 comment

orionwell wrote 4 months ago: The death of American newspapers is now occurring at an almost predictable pace.  Every day it seems … more →

Tags: Readership strategies, open publishing, Journalism & Newspapers, 2008 Bivings Report, huffington post, news-blog, Newspaper Death Watch, Rocky Mountain News

Settling In with Google Book Search

orionwell wrote 4 months ago: Search is the primary way most of us navigate the Web.  Google has continually looked for new ways t … more →

Tags: publishing technology, open publishing, Book Marketing, author tools, google book search, Google Print for Publishers program, Google Print for Libraries program, fair use doctrine, Book Rights Registry

e-Books: a New Way to Optimize for Print?

orionwell wrote 4 months ago: The Business Blook as Beta PublishingOne of the benefits of living in a digital world is that it get … more →

Tags: Readership strategies, publishing technology, open publishing, publishing analytics, blog to book, Google, E-BOOK, Website Optimization

In-Transit Viewing of Book Trailers - A Potent New Book Marketing Venue — 4 comments

orionwell wrote 5 months ago: Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions … more →

Tags: Readership strategies, Book Videos, author tools, Columns, Transit TV, Scarborough Research, expandedbooks, Circle of Seven Productions

Could the Children's Book Market Sink like a Lead Balloon? — 1 comment

orionwell wrote 5 months ago: The tough economy looks like bad news for the children’s book market – for example child … more →

Tags: Book Marketing, open publishing, Readership strategies, Becker & Mayer, childrens place, Consumer Product Safety Improvement Act, Karen Raugust, Mattel, Scholastic

Reimagining the e-book Experience — 1 comment

orionwell wrote 6 months ago: Over the last several years, e-books have experienced good growth relative to the overall market for … more →

Tags: Readership strategies, publishing technology, open publishing, E-BOOK, e-book aesthetic, e-book pricing, e-book readers, e-book features

Book Publishing's Month of the Long Knives — 1 comment

orionwell wrote 6 months ago: OUCH!!  The retrenchment of consumer spending which has led to declining book sales is now beginning … more →

Tags: open publishing, publishing analytics, Book Marketing, HarperCollins, Random House, Houghton Mifflin, Macmillan, Simon & Schuster, Layoffs

The Novel Always Rings Twice - Books on Mobile Phones — 1 comment

orionwell wrote 7 months ago: Mobile phones are now emerging as a viable distribution channel for publishers.  In this respect, th … more →

Tags: Readership strategies, open publishing, Book Marketing, author tools

Author Lofts and Pyramids of Value — 3 comments

orionwell wrote 7 months ago: Why do authors write?  They want a wide exposure for their ideas and stories.  Publishers have gener … more →

Tags: Readership strategies, open publishing, publishing analytics, blogs & writers, Book Marketing, blog to book, publishing networks, author tools, Seth Godin

Cultivating a New Generation of Bestselling Authors - An Interview with Lou Aronica of The Story Plant — 4 comments

orionwell wrote 9 months ago: Lou Aronica Lou Aronica is one of the true innovators in book publishing.  As publisher of Avon Book … more →

Tags: Readership strategies, Book Marketing, interviews, Americn Quest, Capitol Reflections, Jonathan Javitt, Lou Aronica, Peter Miller, Sienna Skyy

Marketing by Degrees

orionwell wrote 9 months ago: In A Streetcar Named Desire, Blanche DuBois tells the kind hearted doctor, who takes her away to the … more →

Tags: Readership strategies, open publishing, Book Marketing, social network, Six Degrees, Blanche Dubois, vViral Marketing

Blog Touring - End of Innocence, Beginning of Wisdom — 2 comments

orionwell wrote 9 months ago: While blog touring is still relatively new as a book marketing and promotion strategy, some anecdota … more →

Tags: Readership strategies, publishing analytics, blogs & writers, Book Marketing, Blog Tour, blog tour statistics, blog tour companies, PumpUpYourBookPromotion.com, Church of the Customer


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