Tags » Push Marketing

How to Use Social Listening to Drive Pull Marketing

The nature of advertising is changing, just think about your online experience and how companies interact with you. In the 90’s companies set up websites and hoped for traffic. 649 more words

Social Media

Selfie Sells?

Does your Selfie sell?  Of course it does…But I’ve got one tiny problem here. I’m not Kim Kadarshian! Even If I’m strong on personal branding,trust me,celebrity brand association certainly helps big time in enhancing brand recall.Now the real biggie comes… 295 more words

Barry Feldman

When I posed this question on Twitter recently, I considered it more of a rhetorical question. Almost as easy to answer as “Who’s buried in Grant’s tomb?” (Thank you Mr. 509 more words


Victoria's Secret Has Its Marketing Strategy Down Pat

Last week, I analyzed Victoria’s Secret’s (VS) use of integrated marketing both on-site and off-site. This week, I’m going to take a closer look at the company’s use of push and pull marketing techniques. 849 more words

Multimedia Communication

Moosejaw: Continuing the Madness

After further analyzing Moosejaw’s website and various social media platforms, I found that they use both push and pull marketing techniques, but could stand to use more. 1,045 more words

Social Media

Oreo’s push and pull marketing digital techniques, including on its website, microblog and social media are directed to people who already know the brand. Rather than looking for new relationships, in my opinion, Oreo is looking to maintain relationships with existing customers. 2,135 more words

Intro To Multimedia Communication