Tags » Push Marketing

Pushing and Pulling: Martin Guitar's brand is a success

For decades, companies have pushed information to the consumer. Billboard campaigns, advertisements in local newspapers, and television commercials are all examples how companies have pushed their brand messages to audiences. 842 more words


To Push or Pull: It shouldn't be a tug-of-war!

Over the course of the past few weeks, we have learned the importance of Integrated Marketing Communication and the difference between traditional media and social media.  1,434 more words

Leia Hill

Teradata Buys App Marketing Platform Appoxee For $20-25M, Sets Up Israeli R&D Center

Teradata, the publicly-traded analytics company, has made another acquisition to beef up its operations in mobile: the company has acquired Appoxee, an Israeli push-messaging startup aimed at publishers and developers that want to increase user engagement in their apps. 438 more words


How to Build the “Hook” into Your Messaging to Create “Pull” and Accelerate Revenue

In my recent post Does Your Messaging Work in the “Cocoon”- But Fall Flat with Customers?, we discussed how critical it is that  tech vendor messaging connect with customers in terms of a “hook” that gains customer interest. 949 more words

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