Tags » Radian6

How to approach Ofgem Demands using Social Media Insight

Today, customers lost faith in Big Six’s ability to effectively handle complaints leading Ofgem to raise red flags.

The New York Times:

“[…], Ofgem wrote to British Gas, EDF, Eon, npower, Scottish Power and SSE, as well as some smaller suppliers demanding to know what action was being taken, after a survey suggested that more customers felt “very dissatisfied” with the way their complaints had been handled” 467 more words

Big Six

What social listening tools cover, and what they don't

As a consultant and someone who knows a lot of people – whether they are small business owners or corporate-level professionals – I get questions. I took the most common ones, and threw together a quick Q&A blog on social listening, a hot topic right now. 433 more words

Social Media

Social media listening: Where to start and how to build a strategy for your brand

If there is any one area of social media that brands should invest in, it’s social listening, which is mentions of your brand external to when social users post to your Facebook page, tweet you or leave a comment on your company blog. 350 more words

Social Media