Blogs about: Re Marketing

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What is a lead?

nurtureengine wrote 1 month ago: In my interactions with prospects and clients about online marketing; it is inevitable at some point … more →

Tags: lead generation, Online Marketing, b2b leads, buy cycle, definition of a lead, generate leads, Lead Conversion, lead generation online, lead nurturing

RFIDs for People, it’s finally here

jkottcamp wrote 3 months ago: Chipmaker, BrandChip Inc., announced that they have perfected a RFID chip that can be embedded in je … more →

Tags: Closed Loop Marketing, CMO, community marketing, Customer Engagment, Customer Lifetime Value, ecommerce, enterprise marketing platform, Integrated Marketing, Interactive Agency

the iconoclast take over of prada

jeremydante wrote 5 months ago: its tough times for designers, luxury labels- hell its tough for just about everyone in this economy … more →

Tags: fashionesque, Prada, versace, iconoclast, Takeover, Makeover, recession driven

Keeping Ahead or Keeping Pace with Customers

jkottcamp wrote 8 months ago: I’m attending the Forrester Research Consumer Forum in Dallas this week. As usual with Forrester, t … more →

Tags: Ascentium, Closed Loop Marketing, CMO, Customer Engagment, Integrated Marketing, Marketing, marketing strategy, Social Media, social networking

Behavior is only one datapoint

markogne wrote 9 months ago: Much has been written about on-site consumer behavior and its applicability to targeting programs. D … more →

Tags: Online Display Ads, Strategy, Website personalization / targeting, Behavioral Targeting, B&T, Consumer Behavior, Consumer Protection, onsite targeting, Remarketing

Ascentium named Partner of the Year by Microsoft. Why does that matter to a marketing services company?1 comment

jkottcamp wrote 1 year ago: This week Microsoft honored my company, Ascentium, with its prestigious “Partner of the Year” award … more →

Tags: Ascentium, Closed Loop Marketing, CMO, Customer Engagment, Customer Lifetime Value, Integrated Marketing, Interactive Agency, Marketing, Microsoft

The Online Marketing Suite

jkottcamp wrote 1 year ago: I was just reading Peter Kim’s blog, beingpeterkim discussing the idea of the online marketing suite … more →

Tags: Blogroll, Closed Loop Marketing, CMO, Customer Lifetime Value, enterprise marketing platform, Integrated Marketing, Interactive Agency, Marketing, marketing strategy

Behavior, algorithms, consumer relevance and the advertiser

markogne wrote 4 months ago: Can a single algorithm deliver relevance… across seasons, different web properties, between gl … more →

Tags: Strategy, Website personalization / targeting, Behavioral Targeting, Consumer Behavior, consumer centric marketing, consumer engagement strategies, dynamic targeting, onsite targeting, Remarketing


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