Blogs about: Readership Strategies

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Reinventing the Community Newspaper - An Interview with Paul Baron of HometownTimes.com

The failure of newspapers in the United States has become a commonplace occurrence over the last few years.  Newspapers are in the middle of a perfect storm- declining readership, higher prices for pa… more →

Future Perfect Publishing

Reinventing the Community Newspaper - An Interview with Paul Baron of HometownTimes.com

orionwell wrote 1 week ago: The failure of newspapers in the United States has become a commonplace occurrence over the last few … more →

Tags: interviews, Journalism & Newspapers, open publishing, publishing strategy, Community Newspaper, Hometown news, online journalism, Online Newspaper, Paul Baron

Matching Book Trailer Venues with Audience Expectations

orionwell wrote 2 weeks ago: a title=”blook looks icon” href=”http://orionwell.wordpress.com/files/2007/08/bloo … more →

Tags: open publishing, Book Marketing, Book Videos, Columns, book video, Book trailer, Smart Phone, iPhone, iPod

Blogs for Sale on Kindle - Selling Ice to Eskimos?

orionwell wrote 1 month ago: Amazon recently rolled out a new program called Kindle Publishing for Blogs.  The beta program offer … more →

Tags: publishing strategy, open publishing, blogs & writers, blog to book, Journalism & Newspapers, Amazon, kindle, blogs

Book Trailers for Mall Rats — 1 comment

orionwell wrote 1 month ago: Digital billboards may soon become the latest way to market books.  They are essentially like large … more →

Tags: open publishing, Book Videos, publishing networks, Book trailer, Thomas Fitzsimmons, Digital Billboard, Forge Books

Tracking Coffee House Commuter Culture - An Interview with Gregg Taylor and Lori Thiessen — 2 comments

orionwell wrote 1 month ago: We have often discussed the benefits of blogging for authors.  Blogs are a great platform for buildi … more →

Tags: open publishing, Book Marketing, interviews, blog to book, author tools

Giving the Author Elevaotr Speech a Lift - An Interview with Media Skills Expert Lorraine Howell

orionwell wrote 2 months ago: Ironically, often one of the toughest things for an uthor to do is talk about his or her book in a … more →

Tags: Book Marketing, interviews, open publishing, Give Your Elevator Speech a Lift, Lorraine Howell, media skills training

Breaking News: Online Newspaper Success Story! - An Interview with Tracy Record of the West Seattle Blog — 1 comment

orionwell wrote 2 months ago: The last few years have been especially tough for newspapers in America.  Many papers which have bee … more →

Tags: interviews, Journalism & Newspapers, open publishing, publishing strategy, blog Newspapers, citizen journalist, tracy record, West Seattle Blog

Losing Hope, Banishing Fear and Following Ad Dollars to the Web

orionwell wrote 2 months ago: Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions … more →

Tags: open publishing, Book Marketing, Book Videos, Columns

ebooks - Toward a Tipping Point? — 2 comments

orionwell wrote 3 months ago: The ebook continues on a roll.  March 8-14 was national Read an e-Book week and by all accounts was … more →

Tags: Book Marketing, open publishing, publishing strategy, publishing technology, E-BOOK, e-book readers, Indigo, shortcovers, read an e-book week

Richer Reading with Social Media - An Interview with Vidar Brekke of Social Intent — 6 comments

orionwell wrote 3 months ago: Recently, Broadway Books, (part of the Crown Group, a division of Random House), launched an innovat … more →

Tags: publishing technology, publishing strategy, open publishing, interviews

Teaser Books and Micro Market Testing

orionwell wrote 3 months ago: Recently, Penguin Books announced it would be bringing out more ultra short run teaser editions to b … more →

Tags: Book Marketing, open publishing, publishing analytics, publishing strategy, publishing technology, Blog Tours, bookscan, Penguin books, short run digital printing

Journalism is Dead, Long Live Journalism! — 1 comment

orionwell wrote 4 months ago: The death of American newspapers is now occurring at an almost predictable pace.  Every day it seems … more →

Tags: Journalism & Newspapers, open publishing, publishing strategy, 2008 Bivings Report, huffington post, news-blog, Newspaper Death Watch, Rocky Mountain News

e-Books: a New Way to Optimize for Print?

orionwell wrote 4 months ago: The Business Blook as Beta PublishingOne of the benefits of living in a digital world is that it get … more →

Tags: publishing technology, publishing strategy, open publishing, publishing analytics, blog to book, Google, E-BOOK, Website Optimization

In-Transit Viewing of Book Trailers - A Potent New Book Marketing Venue — 4 comments

orionwell wrote 5 months ago: Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions … more →

Tags: publishing strategy, Book Videos, author tools, Columns, Transit TV, Scarborough Research, expandedbooks, Circle of Seven Productions

The Sticky Goodness of Testing Book Titles with Google AdWords — 1 comment

orionwell wrote 5 months ago: Tim Ferris wrote his highly popular book, “The 4 Hour Workweek, about how to become one of th … more →

Tags: author tools, Book Marketing, open publishing, Google Adwords, split testing, test book title, the 4-hour workweek, tim ferris

Could the Children's Book Market Sink like a Lead Balloon? — 1 comment

orionwell wrote 5 months ago: The tough economy looks like bad news for the children’s book market – for example child … more →

Tags: Book Marketing, open publishing, publishing strategy, Becker & Mayer, childrens place, Consumer Product Safety Improvement Act, Karen Raugust, Mattel, Scholastic

Reimagining the e-book Experience — 1 comment

orionwell wrote 6 months ago: Over the last several years, e-books have experienced good growth relative to the overall market for … more →

Tags: publishing technology, publishing strategy, open publishing, E-BOOK, e-book aesthetic, e-book pricing, e-book readers, e-book features

Understanding Video SPAM and Protecting Your Brand — 2 comments

orionwell wrote 6 months ago: Book Vid Lit by Sheila Clover-English Sheila Clover English, the CEO of Circle of Seven Productions … more →

Tags: Book Marketing, Book Videos, Columns, open publishing, Spam, Video Spam

The Novel Always Rings Twice - Books on Mobile Phones — 1 comment

orionwell wrote 7 months ago: Mobile phones are now emerging as a viable distribution channel for publishers.  In this respect, th … more →

Tags: publishing strategy, open publishing, Book Marketing, author tools


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