Blogs about: Real Beauty Campaign
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The Real Skinny On The Skinny
A couple of weeks ago AdAge reported on a study conducted by business professors at Villanova University and the College of New Jersey – inspired by Dove’s “.” While an offici… more →
She-conomy
Marketing to moms: Women buy more than you think (Part 2)
David Bohan wrote 2 weeks ago: In an earlier posting, I noted how influential women are in the American economy. For example, wome … more →
The Real Skinny On The Skinny
sheconomy wrote 10 months ago: A couple of weeks ago AdAge reported on a study conducted by business professors at Villanova Unive … more →
Viewers Rate Dove Self-Esteem Efforts #1 of the 10 Most-Liked TV Spots
sheconomy wrote 11 months ago: And it all began with perfect timing and paying attention. A report came out yesterday in AdWeek. … more →
Real women on real beauty
Marc Bresseel wrote 1 year ago: Excited to relay the news about a new production from our Branded Entertainment and Experiences Team … more →
Dove Shows True Forms
— 1 comment
koldenburg wrote 1 year ago: I’ve gotten several responses about my last entry regarding women’s shapes and figures, … more →
An Aesthetic Promise
— 2 comments
charlielee wrote 1 year ago: Okay, so recently I witnessed a presentation on photoshop in one of my classes. While I know I … more →
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