Tags » Rebrand

Does Taco Bell’s Fast-Casual Entry Have a Chance?

Taco Bell is following the lead of its YUM! sister brand KFC, which entered the fast-casual market last year. KFC Eleven features hand-crafted food—flatbreads, rice bowls and KFC Boneless Original Recipe Chicken—in a more contemporary environment. 648 more words

Menu Trends

Why a blog? Why today?

On Friday, April 11th, I was laid off from the job I’d had for exactly three years, three months, and one day. The job I started less than one month after graduating from college. 970 more words


Still broke and confused, but happy

It has been a long, long time since I posted here. In fact since the last time I posted I started and quit two other blogs!!  325 more words


Hey, Nike - We are Fighting Illini!

A big fuss in Champaign-Urbana this week:  the much anticipated Nike uniform brand update happened at the Krannert Center, with Illini athletes from the various sports teams modeling the new look.   399 more words

Life In IL

The Anatomy of a Personal Rebrand

Personal branding. A term coined in 1937 in Napolean Hill’s book Think and Grow Rich and popularized in the late 90’s by author Tom Peters, the idea of marketing or packaging oneself as a ‘brand’ has proven to be both powerful, and controversial. 2,189 more words


Delivering a global rebrand for Worldpay

I set up Absolute Signs and Graphics just over a year ago to deliver high profile branding projects with the very latest and best in terms of quality graphics and signage design. 528 more words

Sign Business


I think I’m losing my touch.

I was, for a time, a social media super star, but I think people have outgrown me.

I posted, “Wine is fine, but liquor is quicker.” 186 more words