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Blogs about: Recession How To Beat It

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Shifting Your Business Strategy - 2

It would be the understatement of the year to say that the auto industry has been literally crushed under the weight of too much production for too little demand.  The auto industry problems are not j… more →

Dirks On Strategy

Shifting Your Business Strategy - 2

David Dirks wrote 4 months ago: It would be the understatement of the year to say that the auto industry has been literally crushed … more →

Tags: Sales Strategy/Tactics, Solving Business Problems, Business Strategy, Marketing, Differentiation, Market differentiation, marketing strategy, Strategy, Hyundai

Your Own Web-based Radio Show

David Dirks wrote 4 months ago: If you follow this blog, you know that I’m a big fan of leveraging web-based resources like bl … more →

Tags: Buzz Marketing: Lowest Cost/Highest Payoff, Local Brand Development, Marketing buzz, Retailer Store Strategies, Sales Strategy/Tactics, Sales Tactics, radio, webcast, webcasting

How to Position Your Business in a Recession

David Dirks wrote 6 months ago: If you want some great examples of marketing into the headwinds of a recession, look no further than … more →

Tags: Business Strategy, Marketing, Marketing buzz, beating a recession, Economic Development, marketing strategy, Michigan, Texas

Webinars: The Ugly, the Bad, and the Good

David Dirks wrote 7 months ago: As a marketer, I just love the internet for the power that it allows us to harness and leverage.  It … more →

Tags: Marketing, Marketing buzz, Sales Strategy/Tactics, Sales Tactics, marketing strategies, marketing webinars, Sales Strategies, Seminars, Webinars

Free-Analysis Marketing

David Dirks wrote 7 months ago: The Big Dogz always know how to keep applying what works in almost any market or economy.  They … more →

Tags: Business Strategy, Increasing Your Profitability, Sales Strategy/Tactics, Sales Tactics, Competitive Strategy, free analysis marketing, Marketing, Sales, sales stratetgies

Promotion 101: Educate Your Customers

David Dirks wrote 9 months ago: I always like to review my local paper to see how businesses are handling their display advertising. … more →

Tags: Buzz Marketing: Lowest Cost/Highest Payoff, Retailer Store Strategies, Marketing buzz, Business Strategy, buzz marketing, Promotion, Retail Promotion, promotional strategies

Beating A Recession - 12: Blow Up the Brick & Mortar! — 1 comment

David Dirks wrote 10 months ago: Want to save a significant amount of annual expense and increase your profitability…and lower … more →

Tags: Sales Strategy/Tactics, Increasing Your Profitability, Retailer Store Strategies, Innovation: Not Just for the Big Dogz, e-Small Business Resources, Business Strategy, beating a recession, website sales, online sales

Beating a Recession -11

David Dirks wrote 10 months ago: What if you could develop a product that could create excitement in your business and elevate your s … more →

Tags: Buzz Marketing: Lowest Cost/Highest Payoff, Sales Strategy/Tactics, Public Relations Strategies, Business Strategy, recession, beating a recession, recession tactics, Public Relations & Marketing, Sales Strategy

Beating a Recession - 10 — 1 comment

David Dirks wrote 10 months ago: I’ve written quite a bit about the fact that now is the time to keep some marketing and promot … more →

Tags: Sales Strategy/Tactics, small business advertising, Retailer Store Strategies, Sales, Marketing, advertising, advertising effectiveness

Innovation in the Newspaper Business - 1

David Dirks wrote 10 months ago: For quite some time now, I’ve been watching and musing over the struggle that the newspaper pu … more →

Tags: Sales Strategy/Tactics, Increasing Your Profitability, Innovation: Not Just for the Big Dogz, Innovation, recession, newspaper business, Publishing, new revenue development, digital product sales

Beating a Recession - 9

David Dirks wrote 10 months ago: I think I’ve found my dream job.  In the last several years, you might have heard this title b … more →

Tags: Increasing Your Profitability, Solving Business Problems, Business Strategy, Increasing Profits, Chief Revenue Officer, growing revenues, creating new products, newspaper business model, raising revenues

Retailing Winners: Deep Discounters and Used Re-Sellers

David Dirks wrote 11 months ago: We should have seen this one coming.  While most of retailing struggles, there are those who are doi … more →

Tags: Building Foot Traffic, Business Strategy, Increasing Your Profitability, Retailer Store Strategies, Sales Strategy/Tactics, Sales Tactics, beating a recession, buzz marketing, Differentiation

Sales down? Invest in Your Sales Teams — 1 comment

David Dirks wrote 11 months ago: Another knee-jerk reaction to slower sales and revenues: cutting back on sales training.  Cutting in … more →

Tags: Sales Strategy/Tactics, Retailer Store Strategies, Grow your skills, Sales, beating a recession, recession sales strategy, sales training, Sales Development, Training

Beating a Recession: Don't Play on Price Alone!

David Dirks wrote 11 months ago: I recently saw an ad in my local paper from a tire dealer.  It was a good sized ad and it had one fo … more →

Tags: Sales Strategy/Tactics, small business advertising, Retailer Store Strategies, A New Webinar!, Sales Tactics, sales growth, beating a recession, advertising, Retail Sales

Beating the Recession Webinar Now Available!

David Dirks wrote 11 months ago: You’ve asked for it and now we’re offering it… If there was one webinar that you c … more →

Tags: Buzz Marketing: Lowest Cost/Highest Payoff, Sales Strategy/Tactics, Increasing Your Profitability, small business advertising, Retailer Store Strategies, Innovation: Not Just for the Big Dogz, Public Relations Strategies, Business Strategy, A New Webinar!

Retailer Strategies: Beating the Big Boxes

David Dirks wrote 1 year ago: A regular reader of our blog, a marketing director of a two-store retail operation, recently sent me … more →

Tags: Buzz Marketing: Lowest Cost/Highest Payoff, Sales Strategy/Tactics, Building Foot Traffic, Retailer Store Strategies, Marketing buzz, Business Strategy, Sales, Sales Tactics, increasing revenues

Beating a Recession - 8

David Dirks wrote 1 year ago: I’m always on the prowl for ideas that can help combat the economic slowdown.  Here are two th … more →

Tags: Sales Strategy/Tactics, Retailer Store Strategies, Innovation: Not Just for the Big Dogz, Sales, Marketing, recession, beating a recession, Differentiation, fighting a recession

Beating a Recession - 7

David Dirks wrote 1 year ago: Here’s a question for you:  When you made your last major purchase (car, truck, appliances, et … more →

Tags: Sales Strategy/Tactics, Retailer Store Strategies, Keeping Your Customers, Business Strategy, Local Brand Development, beating a recession, Sales Strategy, recession strategy, Customer communications

Beating a Recession - 6

David Dirks wrote 1 year ago: The title of this blog entry gives away a powerful (and seemingly obvious) way to battle your way to … more →

Tags: Sales Strategy/Tactics, Retailer Store Strategies, Business Strategy, recession, Depression, fighting a recession, analyzing products, Services, creating services


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