Blogs about: Recession How To Beat It

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Shifting Your Business Strategy - 2

David Dirks wrote 3 years ago: It would be the understatement of the year to say that the auto industry has been literally crushed … more →

Tags: Sales Strategy/Tactics, Solving Business Problems, Business Strategy, Marketing, Differentiation, Market differentiation, marketing strategy, Strategy, Hyundai

Your Own Web-based Radio Show

David Dirks wrote 3 years ago: If you follow this blog, you know that I’m a big fan of leveraging web-based resources like bl … more →

Tags: Buzz Marketing: Lowest Cost/Highest Payoff, Sales Strategy/Tactics, Retailer Store Strategies, Sales Tactics, Marketing buzz, Local Brand Development, radio, webcasting, webcast

How to Position Your Business in a Recession

David Dirks wrote 3 years ago: If you want some great examples of marketing into the headwinds of a recession, look no further than … more →

Tags: Marketing buzz, Business Strategy, Marketing, beating a recession, marketing strategy, Economic Development, Michigan, Texas

Webinars: The Ugly, the Bad, and the Good

David Dirks wrote 4 years ago: As a marketer, I just love the internet for the power that it allows us to harness and leverage.  It … more →

Tags: Sales Strategy/Tactics, Sales Tactics, Marketing buzz, Marketing, Sales Strategies, marketing strategies, Webinars, marketing webinars, Seminars

Free-Analysis Marketing

David Dirks wrote 4 years ago: The Big Dogz always know how to keep applying what works in almost any market or economy.  They … more →

Tags: Sales Strategy/Tactics, Increasing Your Profitability, Sales Tactics, Business Strategy, Sales, Marketing, sales stratetgies, free analysis marketing, Competitive Strategy

Promotion 101: Educate Your Customers

David Dirks wrote 4 years ago: I always like to review my local paper to see how businesses are handling their display advertising. … more →

Tags: Buzz Marketing: Lowest Cost/Highest Payoff, Retailer Store Strategies, Marketing buzz, Business Strategy, buzz marketing, Promotion, Retail Promotion, promotional strategies

Beating A Recession - 12: Blow Up the Brick & Mortar!1 comment

David Dirks wrote 4 years ago: Want to save a significant amount of annual expense and increase your profitability…and lower … more →

Tags: Sales Strategy/Tactics, Increasing Your Profitability, Retailer Store Strategies, Innovation: Not Just for the Big Dogz, e-Small Business Resources, Business Strategy, beating a recession, website sales, online sales

Beating a Recession -11

David Dirks wrote 4 years ago: What if you could develop a product that could create excitement in your business and elevate your s … more →

Tags: Buzz Marketing: Lowest Cost/Highest Payoff, Sales Strategy/Tactics, Public Relations Strategies, Business Strategy, recession, beating a recession, recession tactics, Public Relations & Marketing, Sales Strategy

Beating a Recession - 101 comment

David Dirks wrote 4 years ago: I’ve written quite a bit about the fact that now is the time to keep some marketing and promot … more →

Tags: Sales Strategy/Tactics, small business advertising, Retailer Store Strategies, Sales, Marketing, advertising, advertising effectiveness

Innovation in the Newspaper Business - 1

David Dirks wrote 4 years ago: For quite some time now, I’ve been watching and musing over the struggle that the newspaper pu … more →

Tags: Sales Strategy/Tactics, Increasing Your Profitability, Innovation: Not Just for the Big Dogz, Innovation, recession, newspaper business, Publishing, new revenue development, digital product sales

Beating a Recession - 9

David Dirks wrote 4 years ago: I think I’ve found my dream job.  In the last several years, you might have heard this title b … more →

Tags: Business Strategy, Increasing Your Profitability, Solving Business Problems, Chief Revenue Officer, creating new products, growing revenues, Increasing Profits, newspaper business model, raising revenues

Retailing Winners: Deep Discounters and Used Re-Sellers

David Dirks wrote 4 years ago: We should have seen this one coming.  While most of retailing struggles, there are those who are doi … more →

Tags: Building Foot Traffic, Business Strategy, Increasing Your Profitability, Retailer Store Strategies, Sales Strategy/Tactics, Sales Tactics, beating a recession, buzz marketing, Differentiation

Sales down? Invest in Your Sales Teams1 comment

David Dirks wrote 4 years ago: Another knee-jerk reaction to slower sales and revenues: cutting back on sales training.  Cutting in … more →

Tags: Sales Strategy/Tactics, Retailer Store Strategies, Grow your skills, Sales, beating a recession, recession sales strategy, sales training, Sales Development, Training

Beating a Recession: Don't Play on Price Alone!

David Dirks wrote 4 years ago: I recently saw an ad in my local paper from a tire dealer.  It was a good sized ad and it had one fo … more →

Tags: Sales Strategy/Tactics, small business advertising, Retailer Store Strategies, A New Webinar!, Sales Tactics, sales growth, beating a recession, advertising, Retail Sales

Beating the Recession Webinar Now Available!

David Dirks wrote 4 years ago: You’ve asked for it and now we’re offering it… If there was one webinar that you c … more →

Tags: Buzz Marketing: Lowest Cost/Highest Payoff, Sales Strategy/Tactics, Increasing Your Profitability, small business advertising, Retailer Store Strategies, Innovation: Not Just for the Big Dogz, Public Relations Strategies, Business Strategy, A New Webinar!

Retailer Strategies: Beating the Big Boxes

David Dirks wrote 4 years ago: A regular reader of our blog, a marketing director of a two-store retail operation, recently sent me … more →

Tags: Building Foot Traffic, Business Strategy, Buzz Marketing: Lowest Cost/Highest Payoff, Marketing buzz, Retailer Store Strategies, Sales Strategy/Tactics, beating a recession, increasing revenues, Market differentiation

Beating a Recession - 8

David Dirks wrote 4 years ago: I’m always on the prowl for ideas that can help combat the economic slowdown.  Here are two th … more →

Tags: Sales Strategy/Tactics, Retailer Store Strategies, Innovation: Not Just for the Big Dogz, Sales, Marketing, recession, beating a recession, Differentiation, fighting a recession

Beating a Recession - 7

David Dirks wrote 4 years ago: Here’s a question for you:  When you made your last major purchase (car, truck, appliances, et … more →

Tags: Sales Strategy/Tactics, Retailer Store Strategies, Keeping Your Customers, Business Strategy, Local Brand Development, beating a recession, Sales Strategy, recession strategy, Customer communications

Beating a Recession - 6

David Dirks wrote 4 years ago: The title of this blog entry gives away a powerful (and seemingly obvious) way to battle your way to … more →

Tags: Sales Strategy/Tactics, Retailer Store Strategies, Business Strategy, recession, Depression, fighting a recession, analyzing products, Services, creating services


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