Blogs about: Recession Marketing

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Marketing in a Recession... Don't Be Ridiculous

erwingrigorian wrote 2 months ago: Let me tell you a story about a small family business. Simply put, it was a hot dog stand in the mid … more →

Tags: Marketing, Marketing And Advertising, recession, business marketing, Corporate Marketing, advertising, marketing budget, Advertising Budget

Off the Record, Embargoes and Other Media Relations Pitfalls1 comment

Jim Bianchi wrote 10 months ago: If you’ve been doing PR for any length of time, you’ve received a call like this: “Why did that repo … more →

Tags: Communication, Public Relations, Media Relations, Crisis Communications, Agencies, pr projects, PR agency projects, Media interviews, Media training

5 Reasons Coupons Still Matter.4 comments

JJ Nelson wrote 1 year ago: Coupon talk, for marketers, boils down to distribution and redemption, product trial, continuity and … more →

Tags: Coupons, Marketing, Packaging, Smartphones, Trends, Mobile Applications, Shopping, [vertical marketing network], In store Marketing

Email Win-Back for Non-Responders1 comment

skiponeill wrote 1 year ago: What is an email non-responder?   A recipient who is not opening your email, are they not clicking o … more →

Tags: eMail Marketing, can spam act, email automation, email marketing services, email non-responders, inbox delivery, isp reputation, one-to-one Marketing, Subject lines

5 Marketing Hits & Misses From 2011.4 comments

JJ Nelson wrote 1 year ago: Not every trend turns out to be a hit, but even this "misses" can inspire. From Foursquare … more →

Tags: interactivity, Television, Marketing, Smartphones, Trends, social networking, Mobile Applications, facebook, advertising

Back Talk: Do the Holidays Come Too Soon Each Year?4 comments

JJ Nelson wrote 1 year ago: The holidays creep up earlier each year; this fall, retailers including Costco, Home Depot and J.C. … more →

Tags: consumerism, Marketing, Trends, advertising, Shopping, [vertical marketing network], Shopper Marketing, Holiday Shopping

Back Talk: What's Eye Catching at the Point-of-Sale?

JJ Nelson wrote 1 year ago: Point-of-Sale merchandise can engage and educate consumers. What types of POS materials catch your m … more →

Tags: Brand Loyalty, consumerism, Marketing, Packaging, Labeling, Trends, Shopping, Product Samples, In store Marketing

Marketing To And Through A Recession. 3 comments

JJ Nelson wrote 1 year ago: Despite economic downturn, marketing budgets continue to grow. For brands grappling with how to mark … more →

Tags: Brand Loyalty, consumerism, Coupons, Marketing, social networking, advertising, Shopping, [vertical marketing network], Product Samples

Will Recovering Consumers Return for Considered-Purchase Brands?

Priscilla Jessup wrote 2 years ago: Despite the predicted end of this recession, today’s recovering US consumer shows a widespread shift … more →

Tags: Preference, value perception, Marketing, Sales Strategies, Affluents, Marketing - tips, Consumer Behavior, consumer insights, considered-purchase brands

The Economy Sucks So Why Do Marketing? -- IS THAT TRUE???

itdawnedonme wrote 2 years ago: Photo Credit: Renjith Krishnan Are you one of those business owners who thinks “I shouldn … more →

Tags: Marketing, marketing budget, Small Business, Business, Byron Katie, Economy, Marketing & Money, Grow Business, recession

10 top recession marketing tips3 comments

testassassin wrote 2 years ago: Recession marketing, bootstrapping, call it what you will. These are difficult times as business buy … more →

Tags: Business, General, Marketing - tips, bootstrapping, business marketing, dotmailer, eMail, facebook, google alerts

10 top recession marketing tips3 comments

renepower wrote 2 years ago: Recession marketing, bootstrapping, call it what you will. These are difficult times as business buy … more →

Tags: General, Marketing - tips, Business, Marketing, marketing assassin, Objectives, twitter, business marketing, LinkedIn

California Schools Talk Marketing Strategies in a Rebounding Economy

Steve Winchester wrote 2 years ago: Datamark joined Joseph Holt, Vice President of Marketing at San Joaquin Valley College (SJVC), in a … more →

Tags: prospect generation, Industry trends, CAPPS, joseph holt, sjvc

Economic Recovery Brings Challenges to Education Marketers

Paul Reddy wrote 2 years ago: Since 1990, the United States has experienced three major recessions, and during each of these tumul … more →

Tags: Mobile, Industry trends, Marketing Channels

Are you making your customers Smarter or Dumber?1 comment

lindsaymvp wrote 2 years ago: Welcome back from the long weekend, folks! As I was sifting through all of my email from the past 3 … more →

Tags: Marketing - tips, Seth Godin

4 New Recession Market Segments for Considered-Purchase Brands

Priscilla Jessup wrote 2 years ago: Knowing the psychology of our consumers and how best to respond to them is especially critical for c … more →

Tags: Awareness, purchase, retention techniques, types of consumers, considered-purchase brands, Priscilla Jessup, John Quelch, Harvard Business School

Email Marketing Tip #3: "Do's and Don'ts" of Marketing in a Recession1 comment

topicaseal wrote 3 years ago: Happy Wednesday, folks! We’d like to take some time today to talk about the current recession … more →

Tags: Audiences, do's and don'ts, Email Marketing Tips

Email Marketing should be conversational

skiponeill wrote 3 years ago: Those of you who have evolved with email marketing over the past 8-10 years already know that has ch … more →

Tags: eMail Marketing, delivery rates, Deliverability, email automation, agency, salesforce.com, MSCRM, Subject lines, skip o'neill

How Some Companies Grow in Good Times and Still Grow In Bad Times.

Bill Purdin wrote 3 years ago: When all is said and done, the secret is simple. As Henry R. Luce put it, “Business…is a … more →

Tags: Advertising Articles, henry r. luce, Dealing with the future, satisfying customers, adversity in advertising, happy clients pay faster, spending less and selling more?, dispatch is the soul of business, Be Not Afraid


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