Blogs about: Recession Marketing

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Bank of America Resurrects Home-Mortgage Advertising

Kimberly Hellstrom wrote 1 week ago: This article published in Ad Age, says a lot about the future of marketing and the housing industry. … more →

Tags: bank of america ads are back, brand foundation, branding during a recession, home mortgage advertising

Another example of marketing innovation in a recession1 comment

Nheeda Enriquez wrote 1 week ago: screenshot courtesy of eatcharlotte.net I’m a litte surprised at the number of examples I find … more →

Tags: Consumer Behavior, retail and restaurants, Social Media, Restaurants

What Will Drive the Return of Retail: Underwear

eswpartners wrote 2 weeks ago: Of course, I’m using underwear as a metaphor for the semi-durable staples in life whose replacement … more →

Tags: retail promotions, Dave Hamel, Retail Economy, retail price promotions, retail pricing, Retail Sales

10 Quick and Easy Strategies to Increase Sales and Profits During a Recession

Marne Brase wrote 2 weeks ago: What a great article from fastcompany.com! It never hurts to have a friendly reminder of what we sho … more →

Tags: advertising, business growth, Business Strategies, Business to Business, Business to Consumer, Public Relations, Referral Program

Put your Money into Marketing…Especially in a Recession

Marne Brase wrote 3 weeks ago: Easier said than done. Or is it? Many business owners find it difficult to allocate dollars to marke … more →

Tags: Business to Business, Business to Consumer, Economy, Events, Internet Marketing, lead generation, Marketing, Marketing Budgets, PPC

Reduce Customer Credit Card Usage. Increase Loyalty.1 comment

asabend wrote 3 weeks ago: Credit card usage is a key component in creating customer loyalty, from earning frequent flyer miles … more →

Tags: Customer Marketing, Marketing ROI, competitive advantages, credit card usage, Customer Loyalty, customer relationships

Are You Telling Your Customers You Are Closed For Business?

asabend wrote 1 month ago: A recent Ad-ology study noted that 48% of U.S. adults think a lack of advertising by a bank, retail … more →

Tags: Ad-ology, advertising

TRUE COLOURS OF "OPAL SCAM"

Coober Pedy Regional Times wrote 1 month ago: Dear Editor, Are recession preditors turning on their communities? Upon reading the typical Advertis … more →

Tags: Coober Pedy News & Events, Letters to Editor, Adelaide Advertiser, Adelaide Now, Boys cry wolf, Coober Pedy, CPOMAI, Greek OPAL Miners, Mintabie

Don't Wait For Consumers To Start Spending Money Again1 comment

asabend wrote 1 month ago: In the June issue of Fast Company, Sean Maloney, Intel’s chief sales and marketing officer, is … more →

Tags: Fast Company, Hyundai Assurance

The Marketers Dilemma : The Screenager.3 comments

arunrafi wrote 1 month ago:     Technology Swamped   The mobile rings, you wake up. Check up on the overnight emails and reply. … more →

Tags: advertising, Marketing, Axe, Internet Marketing, marketing issues, ooh..., Screenagers, Smart Marketing, zoozoo

Whatever Happened to Flying the Friendly Skies?2 comments

Sedef Onder wrote 1 month ago: I have a confession: I’m a frequent traveler.  By choice.  Even in these days of predictable flight … more →

Tags: Airline marketing, Brand Loyalty, Branding, Customer Service, Delta, Hertz, Jet Blue, Marketing, Orbitz

Marketing during Recession

ragulan wrote 1 month ago: Every one speak about recession these days, Day to day we hear news regarding the retrenchment of e … more →

Tags: marketing during recession, marketing spend, recession marketing spend, spend in marketing

Turning the Recession Bus Around1 comment

jackiestrain wrote 1 month ago: READ-MY-PRINT:  YES YOU CAN! Sometimes when we’re panicked, like during a recession, our logic … more →

Tags: Marketing, Marketing - tips, down economy marketing

Mr. Boffo nails it for recession marketers2 comments

lowellwallace wrote 1 month ago: If you are a fan of Mr. Boffo and a marketer, yesterday’s strip made you laugh. Then you thou … more →

Tags: Marketing Thought

Your Audience Has Changed, Have You?

asabend wrote 2 months ago: The Economist published an article discussing the impact the recession will have on people’s p … more →

Tags: Brand Adpatation, brand message, brand position, Marketing, Target, Target Audience, the ECONOMIST

DOES YOUR BUSINESS HAVE A CAUSE MARKETING INITIATIVE? AND WHO KNOWS ABOUT IT?

Kimberly Hellstrom wrote 2 months ago: With the recession now is the time to align yourself with a cause. Ask yourself these questions: … more →

Tags: Cause Marketing, Local Community, Local Business

It’s time to take this recession bull by the horns!1 comment

canberraangel wrote 2 months ago: Now’s not the time to sit and worry or navel gaze – now is the time for action!        By Jean … more →

Tags: Sales & Marketing, Marketing, Customer Relationship Management, Sales, Training, Relationship Marketing, William Shakespeare

IN A RECESSION, PUT EVERYONE IN MARKETING

Kimberly Hellstrom wrote 2 months ago: Written by, Rosabeth Moss Kanter Are you facing falling customer orders? Slower renewals? Cancellati … more →

Tags: Marketing, Creative Thinking, Customer contact, employee morale

Don't stop marketing - budget ways to max your mix in a recession

katproductions wrote 2 months ago: We’re proud to introduce our first GUEST blogger, Tracey Baty from three60 marketing and pr, a … more →

Tags: Guest Blogger, Marketing, Small Business, low cost marketing


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