Tags » Reputation Management

Why Hotels Depend On Google for Their Online Business

If I say hotels depend on Google to a big extent for their business, how will you react? Most probably, you will express your surprise on the same. 262 more words

Negative Reviews

Reputation Management Starts Offline

Reputation management is often associated with building and protecting your individual reputation online. However important that is, it’s even more important to first be aware of your reputation offline – to have it analyzed and then figure out how you in a systematical way can strengthen and promote it online. 110 more words

Your Professional Reputation

Nixon rises with secret surf challenge

Nothing has made me happier than this article about Nixon’s annual secret surf challenge. The company invites the top elite surfers from Europe every year to a secret location somewhere remote in the world: free from media, fans, cameras, and hype, to just surf their brains out and enjoy one another’s company. 44 more words


Aprendiendo a interactuar

En las últimas décadas, los departamentos de marketing de muchas empresas han desarrollado capacidades para recoger y explotar una gran cantidad de datos de sus clientes con el objetivo de detectar y/o anticipar que es lo quiere cada segmento. 409 more words

Reputation Management

Reputation Management: How to Handle Positive and Negative Online Reviews

DISCLAIMER: The following posts are sample TripAdvisor.com reviews for academic purposes only. 

For this week’s assignment, I’ve been assigned the role of social media manager within the hospitality industry. 629 more words

Multimedia Communication

Reputation Management -- Responding To Negative Reviews Online

Reputation management is such an important part of a brand’s social media and online presence.  What happens when a company receives a negative review, or a review that is downright damaging?  539 more words

Intro To Multimedia Communication

Social Media and Reputation Management: Hitting Customer Reviews Head-on

Every social media manager’s worse nightmare revolves around reputation management. We spend so much time thinking about ways to create messages that our customers want to hear. 707 more words

MMC 5006