Tags » Reputation Risk

No. Greenwashing is never the right answer

A new US study claims that a prolonged “green advertising” campaign by BP helped the company recover from the catastrophic Deepwater Horizon oil spill in the Gulf of Mexico.  454 more words

Reputation Risk

Celebrity Star Power Can Destroy Brands, Too.

Brands associate themselves with celebrities for the powerful attributes those people should, ideally, bring to the brand itself.

But that power can work negatively, as well as positively.   182 more words

When advertising becomes a reputation risk

Two of Australia’s largest corporations are under fire because of their advertising. The Victorian Supreme Court recently ruled that claims by Singtel Optus about the coverage of its telephone network would have misled the ordinary or reasonable person. 505 more words

Reputation Risk