Brands associate themselves with celebrities for the powerful attributes those people should, ideally, bring to the brand itself.
But that power can work negatively, as well as positively. 182 more words
FFIEC Guidance published on December 11, 2013 and effective immediately, addresses mounting risk factors facing financial institutions related to social media. The FFIEC states that all financial institutions should effectively assess and manage risks associated with all activities conducted via social media platforms. 654 more words
I thought I would continue on the theme of my previous post where I mentioned the glazing of the eyes of students when faced with theory of Corporate Social Responsibility (CSR) versus the reality of applying CSR in the business context, especially in emerging markets with its specific challenges. 342 more words