We try to make our company blog more about ideas, strategies, tactics and trends. On occasion, however, something happens at Knotice that warrants specific mention, and it just so happens that today is one of those days. Last Friday, July 11, Brian Deagan (our co-founder and CEO for you new readers…welcome! ) had a commentary he wrote on the commoditization of email marketing picked up, and 1to1 Media decided to publish it in their "Expert Opinion" section.

Here’s some quick background. The inspiration for his commentary comes from watching two things. First, watching how and why the consumer interacts with new media and marketing communications. Second, watching how the industry has, and is, developing, and reflecting upon Knotice’s core channel-agnostic beliefs (and the software we designed with that theory in mind).

So, if you have a few minutes left after reading this post, check out Brian’s worthwhile commentary.

If you want some additional background on Brian’s article, leave a comment or email him at bdeagan@knotice.com.