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So who’s taking the decisions round here? System 1 or System 2?

By Tony Wornell.
Director, Financial and B2B sector research at BDRC Continental.

Behavioural economics has moved centre stage since the financial meltdown of 2007/8. 607 more words


Market Research Love on Youtube

With thanks to Laetitia Smith I happened upon a very special Youtube video called Market Research Love – three guys who have written and performed a song about why they love the market research industry. 52 more words