Blogs about: Research Strategy
Featured Blog
European social media trends
Tom Smith from Trendstream gave this presentation to the IAB Europe Council recently which outlines key research findings on social media participation and behaviour across Europe (with particular emp… more →
'If only we'd thought of that'
European social media trends
Richard Pentin wrote 1 week ago: Tom Smith from Trendstream gave this presentation to the IAB Europe Council recently which outlines … more →
Good mobile case study - OneWorld audiobooks
— 1 comment
Richard Pentin wrote 1 month ago: I rather like this short presentation by Katie Streten who’s Head of Insight at Imagination … more →
New social media insights from global research
— 1 comment
Richard Pentin wrote 2 months ago: Tom Smith used to be Head of Consumer Futures at Universal MacCann in charge of the respected Global … more →
Proof that social media isn't a fad
Richard Pentin wrote 3 months ago: I’m not sure anyone genuinely believes social media is a fad anymore but it still surprises me … more →
It's official: creativity does work!
— 1 comment
Richard Pentin wrote 4 months ago: Does creativity really make that much difference to campaign effectiveness? This was the question po … more →
Value of a Reseach Strategy
vtmawhinney wrote 4 months ago: The following quote is taken from Marvin Harris’, Cultural Materialism: The Struggle for a Sci … more →
Is social media just for chavs?
Richard Pentin wrote 5 months ago: I was invited to present at the IAB Luxury Forum last week to talk about social media within the lux … more →
How Social Media Redefines Integrated Marketing
tweetiesblog wrote 6 months ago: Remember those days when people talked about integrated marketing? They were referring to channels a … more →
Moving Beyond Experimentation to Revolution: Social Media is Relevant and pervasive
tweetiesblog wrote 6 months ago: While many are converting to become social networkers and social media marketers, some folks are sti … more →
Focus on the Job at Hand and Not the Reward
tweetiesblog wrote 7 months ago: Simon Sinek is probably one of the most inspirational coaches I’ve ever encountered. He doesn … more →
Recruiters: Think like Marketers
— 1 comment
tweetiesblog wrote 7 months ago: My co-Tweeter brought my attention to this great blog on Cheezehead. Social media and online apps ha … more →
Learning and Topicality
tweetiesblog wrote 7 months ago: Agreed, hands-down, that Twitter is not JUST about making friends, but about learning, information-g … more →
New research on social media behaviour to improve success
Richard Pentin wrote 8 months ago: Whilst successful social media campaigns are well documented, we rarely get to hear about the failur … more →
Welcome to my blog
fortiain wrote 10 months ago: Hi, This is my experiment in Blogging. For a while at least.. it will mostly be about Research Stra … more →
Asking Questions
bureau wrote 1 year ago: Recent events have encouraged me to revisit strategies for gathering information. The way we learn a … more →
DEMO and Value Stream Mapping
rettema wrote 1 year ago: Value stream mapping is specifying value creation and information flow. See this illustration video … more →
Chapter 7- Research and Evaluation
— 1 comment
sgdavis6439 wrote 1 year ago: Although research and evaluation are often overlooked in the process of effective public relations, … more →
Criteria: Research Strategy and Study Concept
decisiondriven wrote 1 year ago: Yesterday I described the decision pattern associated with a Research Strategy. Within the Decision … more →
Decision: Research Strategy
decisiondriven wrote 1 year ago: Some of you may work in the very early stages of investigating science or translating science into n … more →
