Tags » Retail Strategy

RETAIL STRATEGY - AGING CUSTOMERS - SOCIAL MEDIA

RETAIL STRATEGY – TARGET MARKET

The success of business in general and retailer in particular is determined by their strategies. The term retail strategy is defined as “a statement identifying (1) the retailer’s target market, (2) the format the retailer plans to use to satisfy the target market’s needs, and (3) the base on which the retailer plans to build a sustainable competitive advantages” (Levy & Weitz 2009, p.112). 1,508 more words

Retailing

Birchbox - Can It Make It At Retail?

In May 2014, Birchbox will open its first store in New York’s hip SoHo district.

With 800,000 subscribers paying $10 a month to receive a pink Birchbox filled with samples of cosmetic products, the founders of Birchbox, Hayley Barna and Katia Beauchamp, are looking to expand their user base, and profitability, by setting up shop to sell full-size products.   380 more words

Business Model Innovation

Urban Case Study: East 4th Street

 

Now  thriving,  East  4th  Street  was  a  blighted historic  district  in   downtown  Cleveland  that our team revitalized with  entertainment  and   local dining.

METRICS
Retail/restaurant:  160,045  SF  including House of Blues and Chef Michael Symon’s Lola. 99 more words

Mixed Use

Telecoms and the curious case of the expanding store network

The demise of the UK high street has long been a topic of discussion. It has been described both as ‘the end of bricks and mortar’ and ‘the rise of clicks and bricks.’ The debate that now dominates many company boardrooms is as to how customers will shop in the future. 270 more words

Telecoms and the curious case of the expanding store network

The demise of the UK high street has long been a topic of discussion. It has been described both as ‘the end of bricks and mortar’ and ‘the rise of clicks and bricks.’ The debate that now dominates many company boardrooms is as to how customers will shop in the future. 270 more words

Best Practice Brand Growth - Desigual is not the same!

In 2002 probably 100 European fashion “junior brands”, smaller € 10m sales, had all the ingredients to become one of Europe’s most desired brands in the new century. 986 more words

Intrapreneurship