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Blogs about: Retailer Store Strategies

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Your Own Web-based Radio Show

David Dirks wrote 4 months ago: If you follow this blog, you know that I’m a big fan of leveraging web-based resources like bl … more →

Tags: Buzz Marketing: Lowest Cost/Highest Payoff, Sales Strategy/Tactics, Sales Tactics, Recession: How to Beat It!, Marketing buzz, Local Brand Development, radio, webcasting, webcast

Promotion 101: Educate Your Customers

David Dirks wrote 8 months ago: I always like to review my local paper to see how businesses are handling their display advertising. … more →

Tags: Buzz Marketing: Lowest Cost/Highest Payoff, Recession: How to Beat It!, Marketing buzz, Business Strategy, buzz marketing, Promotion, Retail Promotion, promotional strategies

CNNMoney on Innovation: Too Simplistic2 comments

David Dirks wrote 9 months ago: The headline on this CNNMoney posting dated February 26th, 2009 read, “On sale: Your brillant … more →

Tags: Innovation: Not Just for the Big Dogz, Business Strategy, Product Development, Innovation, CNNmoney, Market Innovation, product innovation, Service Innovation

Beating A Recession - 12: Blow Up the Brick & Mortar!1 comment

David Dirks wrote 9 months ago: Want to save a significant amount of annual expense and increase your profitability…and lower … more →

Tags: Sales Strategy/Tactics, Increasing Your Profitability, Innovation: Not Just for the Big Dogz, e-Small Business Resources, Recession: How to Beat It!, Business Strategy, beating a recession, website sales, online sales

Beating a Recession - 101 comment

David Dirks wrote 9 months ago: I’ve written quite a bit about the fact that now is the time to keep some marketing and promot … more →

Tags: Recession: How to Beat It!, Sales Strategy/Tactics, small business advertising, Sales, Marketing, advertising, advertising effectiveness

Retailing Winners: Deep Discounters and Used Re-Sellers

David Dirks wrote 10 months ago: We should have seen this one coming.  While most of retailing struggles, there are those who are doi … more →

Tags: Building Foot Traffic, Business Strategy, Increasing Your Profitability, Recession: How to Beat It!, Sales Strategy/Tactics, Sales Tactics, beating a recession, buzz marketing, Differentiation

Sales down? Invest in Your Sales Teams1 comment

David Dirks wrote 11 months ago: Another knee-jerk reaction to slower sales and revenues: cutting back on sales training.  Cutting in … more →

Tags: Sales Strategy/Tactics, Recession: How to Beat It!, Grow your skills, Sales, beating a recession, recession sales strategy, sales training, Sales Development, Training

Beating a Recession: Don't Play on Price Alone!

David Dirks wrote 11 months ago: I recently saw an ad in my local paper from a tire dealer.  It was a good sized ad and it had one fo … more →

Tags: Sales Strategy/Tactics, small business advertising, Recession: How to Beat It!, A New Webinar!, Sales Tactics, sales growth, beating a recession, advertising, Retail Sales

Beating the Recession Webinar Now Available!

David Dirks wrote 11 months ago: You’ve asked for it and now we’re offering it… If there was one webinar that you c … more →

Tags: Buzz Marketing: Lowest Cost/Highest Payoff, Sales Strategy/Tactics, Increasing Your Profitability, small business advertising, Innovation: Not Just for the Big Dogz, Public Relations Strategies, Recession: How to Beat It!, Business Strategy, A New Webinar!

Retailer Strategies: Beating the Big Boxes

David Dirks wrote 11 months ago: A regular reader of our blog, a marketing director of a two-store retail operation, recently sent me … more →

Tags: Building Foot Traffic, Business Strategy, Buzz Marketing: Lowest Cost/Highest Payoff, Marketing buzz, Recession: How to Beat It!, Sales Strategy/Tactics, beating a recession, increasing revenues, Market differentiation

Beating a Recession - 8

David Dirks wrote 1 year ago: I’m always on the prowl for ideas that can help combat the economic slowdown.  Here are two th … more →

Tags: Sales Strategy/Tactics, Innovation: Not Just for the Big Dogz, Recession: How to Beat It!, Sales, Marketing, recession, beating a recession, Differentiation, fighting a recession

Beating a Recession - 7

David Dirks wrote 1 year ago: Here’s a question for you:  When you made your last major purchase (car, truck, appliances, et … more →

Tags: Sales Strategy/Tactics, Keeping Your Customers, Recession: How to Beat It!, Business Strategy, Local Brand Development, beating a recession, Sales Strategy, recession strategy, Customer communications

Beating a Recession - 6

David Dirks wrote 1 year ago: The title of this blog entry gives away a powerful (and seemingly obvious) way to battle your way to … more →

Tags: Sales Strategy/Tactics, Recession: How to Beat It!, Business Strategy, recession, Depression, fighting a recession, analyzing products, Services, creating services

Driving Retail Sales: Layaway Plans1 comment

David Dirks wrote 1 year ago: It seems like a hundred years ago but there was a time when credit cards were not the ‘cash … more →

Tags: Building Foot Traffic, Recession: How to Beat It!, Sales Strategy/Tactics, Sales Tactics, beating a recession, driving retail sales, driving retail traffic, layaway, Sales Strategy

Driving Retail Sales: Groo's Shoes2 comments

David Dirks wrote 1 year ago: If you read this blog long enough, you’ll get the hint that creating a growing and profitable … more →

Tags: Building Foot Traffic, Local Brand Development, Marketing buzz, Recession: How to Beat It!, Sales Strategy/Tactics, small business advertising, cross promotion, driving sales traffic, Marketing

Locating Your Retail Store

David Dirks wrote 1 year ago: How many times have you passed a retail store location that seems to be a revolving door for busines … more →

Tags: Building Foot Traffic, Retail locations, business locations, foot traffic, retail store locations, retail store strategies

Increasing Deli Foot Traffic in a Declining Market

David Dirks wrote 1 year ago: In the building I work in, there is a nice little deli that serves breakfast and lunch.  While they … more →

Tags: Sales Strategy/Tactics, Building Foot Traffic, Solving Business Problems, increasing revenues, increasing foot traffic, Sales slump, fighting business recession, Economic slowdown, the deli business

Sales Flyers Stink

David Dirks wrote 1 year ago: Do you know what the life expectancy of a sales flyer is? About 5 seconds…before it ends up in the v … more →

Tags: small business advertising, Sales Tactics, sales flyers, marketing flyers

Relationship Marketing: Skate Boarding Shop 7 comments

David Dirks wrote 2 years ago: Good grief.  I was at my local ski shop the other day, picking up our ski rentals for the season.  R … more →

Tags: Building Foot Traffic, Public Relations Strategies, Sales Tactics, Contact Management, managing a business, RETAIL STORE, skate board shop


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