Blogs about: Return On Investment Roi
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Social Media ROI Part 2: Research Approaches
In Part 1, we attempted to define a framework for thinking about measuring the ROI of social media activities and programs. In this post we’ll take a relatively high-level view of specific rese… more →
MetricsMan
Social Media ROI Part 2: Research Approaches
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metricsman wrote 1 month ago: In Part 1, we attempted to define a framework for thinking about measuring the ROI of social media a … more →
Social Media ROI Part 1: Framework
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metricsman wrote 1 month ago: Social Media ROI Framework Here is a simple, five-step framework for developing a social media ROI m … more →
Turn Your Potential into Reality with Metrics
exerve wrote 1 month ago: Businesses are difficult to manage. Poor information or detail overload can make it challenging to … more →
Social Media and Return on Investment (ROI)
Regina Walton wrote 3 months ago: A great new slideshow about social media and how to measure return on investment by Oliver Blanchard … more →
Public Relations Measurement 2010: Five Things to Forget & Five Things to Learn
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metricsman wrote 4 months ago: (This post is a re-purposing of a speech I gave to the FPRA/PRSA-Orlando on July 23, 2009. You can … more →
The Difference Between Value and ROI
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metricsman wrote 5 months ago: Social media and public relations programs create value and in some cases generate demonstrable ROI. … more →
Five Things You Should Know About Social Media ROI
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metricsman wrote 5 months ago: In a January post of 2009 social media predictions I wrote: 2009 will be the year when the pendulum … more →
Measuring Influence in Social Media
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metricsman wrote 5 months ago: Every week there are multiple articles and posts on measuring Influence in social media. The vast m … more →
In Social Media, Are We Looking For ROI in All The Wrong Places?
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metricsman wrote 6 months ago: One of the hotter topics in my corner of the Twitterverse is Return on Investment (ROI). How do you … more →
What Is That Hit In The (insert major publication name here) Worth? Nothing, Unless it Creates Engagement.
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metricsman wrote 6 months ago: A few months back someone posed a question in a Linked-In discussion group wondering how much the ma … more →
With Primary Research Secondary, PR ROI Efforts Will Remain Elusive
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metricsman wrote 11 months ago: A couple of months ago I was in a meeting with a client and their digital media agency. The guy fro … more →
Lost & Found - Quicker Collections, Quicker Profit
exerve wrote 1 year ago: In this Lost & Found, we will look at the problems you encounter with your AR Collections and ho … more →
Lost & Found - Dollars Lost in Inventory
exerve wrote 1 year ago: In this Lost & Found, we will look at optimizing your inventory turns to reduce the amount of in … more →
En construcción Inventory Optimization
exerve wrote 1 year ago: How much excess inventory are you carrying today? How confident are you that you are purchasing the … more →
Invest in your business in 2008
exerve wrote 1 year ago: Economic Stimulus – The economic stimulus bill recently passed by the US Congress and signed by Pres … more →
Public Relations Residual Value (PRrv)
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metricsman wrote 2 years ago: Did you ever have an idea and think that perhaps it is a ‘big idea’? You decide to slee … more →
Marketing Mix Modeling (MMM) Follow-up
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metricsman wrote 2 years ago: Last June I wrote on P&G’s work with Delahaye in marketing mix modeling (Original Post). … more →
