Blogs about: Return To Strategy
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The Diminishing Value of Your Brand
In John Gerzema’s and Ed Lebar’s recent book, “The Brand Bubble,” a detailed account is give to how many of todays brands are experiencing a rapid decline in perceived value. … more →
The Identiti Chronicles
The Diminishing Value of Your Brand
transientidentiti wrote 12 months ago: In John Gerzema’s and Ed Lebar’s recent book, “The Brand Bubble,” a detaile … more →
Transmedia - the Expanded Go-to-Market Approach
transientidentiti wrote 1 year ago: It used to be that our most sophisticated marketing archetypes, movies studios, were supported by ma … more →
The Most Advanced Direct Marketing Strategy
transientidentiti wrote 1 year ago: Viral Expansion Loops. Defined the success of Hotmail, Google, Craigslist, Ebay, Amazon.com, Paypal … more →
From Marketing to Herds to Marketing the Swarm
transientidentiti wrote 1 year ago: Mr. Brymer, President of DDB offers telling insight into the discipline of marketing desperately nee … more →
People are Building Brands
transientidentiti wrote 1 year ago: Not advertisers, not advertisers, and not brand stewards (read Mediapost article). Brands are now b … more →
From Brand Manager Control to Consumer Control
transientidentiti wrote 1 year ago: In the world of networked communities, the power shift from the brand manager to the consumer is tak … more →
Book: RenGen (Rise of the Cultural Consumer)
transientidentiti wrote 1 year ago: In Patricia Martin’s book, rengen, the cultural consumer is defined as a thinking, expressive, … more →
Tracking the Societal Shifts
transientidentiti wrote 1 year ago: Much talk has been given about following consumer sentiment as a means of being irreverant in the ey … more →
It’s Social Currency that propels the brand…
transientidentiti wrote 1 year ago: It was once defined by a gentleman named Douglas Rushkoff as “telling a good joke.” The argue has a … more →
Trends Redefining Marketing
transientidentiti wrote 1 year ago: iMedia released the article 5 trends to watch…or else! back in June…And yes it is a defi … more →
