Tags » Revenue Management

Building Conversion Rates and Attribution Models into a Revenue Strategy

A recent study by the Hotel Asset Management Association (HAMA) has shown that in the US the rate of growth of customer acquisition costs is outpacing the revenue growth 1.5 to 2 times. 605 more words

Revenue Management

Strong hotel performance enables hoteliers to reduce discounting.

Hotel News | Hotels in major North American markets are continuing to experience solid growth in both rate and occupancy across all travel segments, and this sustained growth is enabling hoteliers to reduce transient discounting, paving the way… 57 more words


Demand Forecasting - one day workshop October 13th 2014

Demand forecasting is one of the cornerstones of revenue management business practice. The ability to manage anticipated demand gives visibility on the potential future performance of an operation, demonstrates times of possible under or over-performance and can be used by the sales and marketing teams to strategically focus on those periods of greatest need. 618 more words

Revenue Management

Is Revenue Management Only Useful for Luxury Hotels?

In the past, revenue management was a practice that only high-end, luxury properties implemented for two major reasons: first, it was hugely cost prohibitive, and second, it required the hotel to hire a revenue manager to execute the processes (or oversee the revenue management system – RMS). 102 more words

Marketing & Sales

The Home Stretch of the Revenue Cycle – Accounts Receivable Management

In the 4th week of the topic on the revenue cycle, we come to the final home stretch and hit the Accounts Receivable Management processes. This is personally my favorite part of the revenue cycle as there are so many moving components. 584 more words

Beyond RevPAR: New revenue metrics take acquisition costs into account

Hotels are dissatisfied with seeing more revenue but less profit as customer acquisition costs have increased at a higher rate than revenue. 56 more words

Marketing & Sales