L’écriture avec la lumière, ou le Space Writing, est une pratique lumineuse dont nous étions loin de soupçonner l’ampleur lorsque nous lui avions consacré une rubrique ( voir les entrées ici ) . Deux produits ou projets de designers proposent de passer directement de la bombe du graffeur à la lumière. Une façon à la fois légale (pas de risques de passer par la case prison)de tagguer sans dégrader l’environnement. Pour un taggueur de génie, combien de suiveurs peu inspirés qui ne visent qu’a écrire leur nom partout, un projet un peu limité tout de même.

Le premier produit est une bombe diffusant une peinture visible uniquement sous une lumière ultra-violette. La buse de la bombe est d’ailleurs munie d’une lampe UV qui permet de voir son tag. Cette merveille est à vous pour la modique somme de 29£ sur le site de Glow, qui ne manque pas d’autres objets luminescents dans ses rayons.

Le second projet est dédié uniquement au pur space writing (lumière+photographie=écriture), il a été développé par le designer Aïssa Logerot. On peut changer la lampe implantée sur la buse, et l’on recharge en secouant la bombe, comme au bon vieux temps de la bombe de peinture

Si ça ne vous convint pas, il vous reste toujours la possibilité du Clean Tag ou Reverse Graffiti, encore plus developpement durable : on nettoie en graffant! Qui dit mieux? Exemple ici avec le brésilien Alexandre Orion.

Source : Likecool, Likecool et Trendsnow

Wie ich mich so auf eine Veranstaltung vorbereite, auf der ich am Freitag dieser Woche einen Vortrag halten darf, suche ich Videos, die Kerngedanken zu Klimaschutz und Nachhaltigkeit (mit dem Schwerpunkt Medienproduktion) gut rüber bringen. Bunt gemischt folgen hier meine favorisierten 12 Clips. Alle Links führen zu Youtube, ich hoffe, das eine oder andere Video gefällt Ihnen:

Vom Bionade-Imagefilm könnte sich so manches DAX-X-Unternehmen ein paar Scheiben abschneiden. Sehr glaubwürdig wird dort die nachhaltige und im besten Sinne des Wortes bodenständige Grundeinstellung des Unternehmens kommuniziert.

350 hat eine Reihe guter Videos – dieses hier rockt. Wie die magische Zahl von 350 (parts per million) auf anschauliche Weise vermittelt wird, ist sensationell. Und auch der Sound stimmt.

Unsere Nachbarn aus Österreich sind allerspätestens seit Ludwig Hirsch für ihren schwarzen Humor bekannt. Der Ökostrom-Spot “Böser Strom” zeigt warum. Die Pointe ist einfach zu gut!

IBM hat mit ibm/fightcarbon die aus meiner Sicht mutigste kommerzielle Umsetzung des Themas CO2 gefunden. Wer erwartet im Klimaschutz schon düstere Bilder, wo doch Blumenwiesen und Windräder die Bildlandschaft bestimmen? Von den drei Videos Operation Roadside, Operation Underground und Operation Rooftop ist letzteres mein Favorit. Sehenswert sind aber alle drei Reverse Graffiti Clips.

René Theiler vom Verband der Schweizer Druckindustrie war für mich der Star auf der diesjährigen MediaMundo. Die öffentlich verfügbaren Auszüge aus seiner Rede gehören zu den Meilensteinen der Geschichte der nachhaltigen Medienproduktion. Hallo René, ich hoffe, wir können unser ausgefallenes Treffen bald einmal nachholen!

Professor Michael Hardt hat auf der Media Mundo die berechtigte Frage gestellt, worüber wir bei nachhaltiger Medienproduktion überhaupt reden und ob wir Printmedien überhaupt brauchen. Diesen Fragen sind provokant, aber berechtigt. Der Vortrag von Michael Hardt gehört damit dringend auf meine Liste.

Mit MIA fällt der Umstieg auf Ökostrom leicht, weil der Song Ökostrom einfach rotzig nett ist, auch wenn der intelligente Text etwas holpert, aber das ist ja eines der Erkennungszeichen der Berliner Band rund um Mieze.

Gesungen geht’s gleich weiter – und zwar auf französisch mit dem Schweizer Rapper Stress, der für Coop von Nachhaltigkeit und unseren Verpflichtungen gegenüber nachfolgenden Generationen rappt.

Extrem überzeugend visualisiert wurde der CO2-Fußabdruck in dem Spot Carbon Footprint von “Act on CO2″: Jeder Schritt, den wir machen, hinterlässt eine Dreckspur.

Die Videos von Tesla finde ich schon deshalb gut, weil ich auch gerne einen Tesla hätte (familienbedingt das Model S). Davon abgesehen überzeugt mich, dass klimafreundliche Fahrzeuge so schön sein können – und die Werbung die Klimabotschaft nicht überstrapaziert. Die Botschaft ist: “So muss es eben sein, ein modernes Fahrzeug.”

TckTckTck – Das neue Video von “Time for Global Justice” von Kofi Annan hat heute in aller Frühe bereits einen eigenen Post bekommen. Es ist das beste Klimawandel-Video, das ich kenne. Und das nicht nur wegen des Songs “When you try you best, but you don’t succeed…” von Coldplay.

TckTckTck hat weitere exzellente Videos. Dieses hier (mit Gael Garcia Bernal) symbolisiert die Dringlichkeit des Handelns besonders anschaulich und ästhetisch. Der Satz “It’s a big deal and it’s not going away” geht mir nicht mehr aus dem Sinn. Das Video rangiert auf meiner Hitliste auf Platz 2.

Boom De Ya Da! In einem Vortrag braucht man ja immer auch ein Beispiel dafür, wie man es tunlichst nicht machen sollte. Die Wahl fiel schnell sofort auf den Riesen von RWE, den ich allerdings hier nur in der sattsam bekannten Version mit Untertiteln eines anonymen Verfassers wiedergebe. Diese Version erfreut sich bei YouTube übrigens einer deutlich höheren Beliebtheit als das Original.

PS: Wer Mind Maps zum Klimawandel sucht, ist bei Learning Fundamentals gut aufgehoben: Jane Genovese hat die schönsten Climate Change Mind Maps weit und breit.

College marketers are breaking free of the back-to-school clutter and creating buzz with sidewalk advertising on and around campus. It’s not a new concept, but displaying your brand or seeding a new student targeted campaign with sidewalk ads is a fun way to add to your marketing mix. Here are some of the options available. *Please note that not all of the images below reflect work done by Campus Media.

Keep in mind, the installation of sidewalk ads is usually done ambush style – meaning permission from the school is not usually sought. If you keep it respectful and don’t damage property, much of it is tolerated, and backlash is rare. In some cases, permission can be gained by working directly with student groups or negotiating placement outside local businesses just off campus. If you go the permission route, expect slightly longer lead times and a nominal negotiation fee.

For more information on custom media installations, contact us at 952-854-3100 or info [at] campusmediagroup.com.

I expect everyone has seen the highly original ‘clean me’, ‘also available in white’ and so on scraped in the dirt on dirty cars (which is apparently called ‘reverse graffiti‘) …

Well, nothing quite compares to artist Scott Wade.  He produces whole works of art in the dirt on cars (he must live in a very dirty part of the USA!)

Dirty Car Art - Mona Lisa

Of course, the art work is fairly shortlived, but must be quite impressive to see.  And of course, much better than ‘clean me’!

See his full gallery here – http://dirtycarart.com/

Kevin

Reverse Graffiti’s greatest hits
From the website:

“Welcome to the world of reverse graffiti, where the artist’s weapons are cleaning materials and where the enemy is the elements: wind, rain, pollution and decay. It’s an art form that removes dust or dirt rather than adding paint. Some find it intriguing, beguiling, beautiful and imaginative, whereas others look upon it in much the same way as traditional graffiti – a complete lack of respect for the law. Reverse graffiti challenges ideals and perceptions while at the same time shapes and changes the environment in which we live, whether people think for the better, or not.”

What a wonderful combination of street art and environmental themes…it’s well worth checking out. All you need to pull something like this off is a bucket of water and a rag of some sort.

And in the interest of promoting local artists here in Ottawa, check out Pascale Conspiracy

Der Engländer Paul Curtis aka Moose macht eine andere Art von Graffiti. Die garantiert nicht so einfach weg geht und meiner Meinung nach auch nicht eine Straftat darstellen dürfte.

Oder ist das Säubern von verdreckten Mauern etwa strafbar ?

__________________________________________________________________

link: Homepage von Moose “symbollix.com“

gefunden auf: Stylespion.de

Quem pensa que grafiteiros apenas prejudicam as fachadas com sua arte está enganado. Uma nova onda vem surgindo no mundo dos “graffiteiros”, o Graffiti Reverso (Reverse Graffiti). Ao invés de usarem tintas para criarem suas obras de arte, os artistas se expressam usando produtos de limpeza em áreas poluídas da cidade. E os resultados ficam fantásticos, além de mostrarem para o público os efeitos que da poluição e a falta de limpeza das grandes cidades.

Este blog possui uma lista de trabalhos interessantes de Graffiti Reverso. Desde vidros de carros empoeirados que viram telas nas mãos dos artistas até túneis sujos pelas emissões dos escapamentos dos automóveis. Um dos trabalhos mais interessantes é do arista paulistano Alexandre Orion e seu trabalho Ossário realizado em Julho de 2006 no túnel Max Feffer em São Paulo. O artista desenhou uma série de Caveiras em cima das paredes poluídas do túnel, simplesmente limpando a grossa camada de poluição presente no local. O trabalho foi documentado em vídeo que está disponível no Youtube. O interessante é que o artista foi abordado algumas vezes pela polícia, e a ação acabou tendo repercussão no governo do Estado, como pode ser visto no final do filme.

Uma excelente forma de arte e crítica à poluição. Espero que o Graffiti  Reverso se torne mais popular e quem sabe não abra os olhos da sociedade e das autoridades sobre este grande problema que apenas cresce diariamente.

Alexandre Orion – Reverse Graffiti Artist creates by wiping off pollution inside tunnel

È un po’ di tempo che voglio parlarvene. Un’idea geniale tenuta nel cassetto per un buon lunedì. Questo lunedì.

Il “Reverse graffiti“, conosciuto anche come clean/dust tagging o grime writing, è un metodo per creare graffiti e opere d’arte rimuovendo lo sporco e i depositi di smog dalle superfici.
Poichè il reverse graffiti non utilizza vernici e non reca danno alle superfici è considerato legale (e ci manchererebbe).
Il contrario dei graffiti insomma; invece di “aggiungere” vernice si “toglie” la sporcizia e si ripulisce il muro creando uguali opere d’arte.

Da ex-writer appassionato di street art, trovo l’idea concettualmente straordinaria.

Diventa inoltre un incentivo/pretesto per obbligare l’azienda di pulizia cittadina di turno a fare il suo lavoro.

Qui sotto, due video dove vengono utilizzate tecniche diverse.
Alexandre Orion utilizza un semplice panno per realizzare i reverse graffiti.

Dopo il salto, Paul “Moose” Curtis.

Paul “Moose” Curtis del ReverseGraffitiProject invece utilizza l’idrolaser (una grossa pompa che spara acqua compressa), detergenti atossici e giganteschi stampi.

Well, about a week or so ago I was making my rounds on my bike when I stumbled upon an old, half-rotted wood chair being tossed away and decided to take it back to the workshop to salvage as much as I possibly could from it.

If I realized I’d be having these find-junk-and-transform-it adventures so often I’d start taking pictures of the whole process from start to finish. Maybe I’ll do that next time.

Anyways, my original thought was to saw the chair-back free from the rest, sand it down and make some sort of odd animal head, like I’ve done before.

But somewhere along the way it became this, which now hangs on a telephone pole near the Bank/Fourth intersection where it will hopefully brighten a few people’s days.

I’m sure that the connecting ground between street art and urban planning which I’ve been looking for for quite a while will be found in a decentralized, do-it-yourself and fluid approach towards planning. The growing urban farming movement is an example of a place where this line of thought is emerging. Eventually some sort of institutional approach towards locally producing our food will be (and will have to be)implemented, but as it stands now it’s still extremely DIY and collaborative.
Planetizen is a great urban-planning related blog, and their article on Urban Farming in Detroit is worth a read (especially since Detroit is being gutted in more ways than we would imagine. Food Deserts are growing at an alarming rate)

Oh, and take a look at the Reverse Graffiti Project. This is what happens when you selectively clean a dirty surface.

“Standing in one of the moss and dirt covered tunnels in Leeds, England, Paul Curtis, “Moose” as he calls himself, saw marks on the wall where the shoulders of unsteady drunks and the fingertips of curious children had exposed the shiny white tile. And with only a pair of socks as his tool, reverse graffiti was born.

No paint. No defacing. Moose makes his art by cleaning; removing the ills of dirt and pollution by de-defacing- wiping away dirt into large type and shapes, leaving nothing behind but a beautiful work of “green art.”

For the past ten years, Moose has been working to perfect his craft. More recently, his skill and notoriety have led to the creation of commissioned pieces as well.

Moose enjoys creating ‘legal graffiti’ although at times has been in the press for being a vandal. But no one has ever been able to make a case against him because as he says, “No one owns the dirt.” “

Excerpt taken from The Reverse Grafitti Project

Der Engländer Paul Curtis aka Moose macht eine andere Art von Graffiti. Die garantiert nicht so einfach weg geht und meiner Meinung nach auch nicht eine Straftat darstellen dürfte.

Oder ist das Säubern von verdreckten Mauern etwa strafbar ?

__________________________________________________________________

link: Homepage von Moose “symbollix.com“

gefunden auf: Stylespion.de

In a bid to promote the first Welsh baby show in Cardiff, a father-of-three has been stopped by police in the city centre

Ryan Deacon was helping his wife to promote the new Maud’s Baby Show, when his branded car attracted unexpected attention from the police this week.

Mr Deacon was surprised when he was approached by a policeman after stopping at a red traffic light, who asked if he had any event flyers he could give him.

“It was totally unexpected.  As everyone feels when a policeman approaches your car, I thought I must have done something wrong!” commented Mr Deacon from Carmarthenshire.

“Instead, he smiled and said he’d heard about the shows and as his wife was due to have a baby soon, wondered if he could have some information about the event to take home to her.”

Mrs Deacon said:  “I’ve also been approached by people in Cardiff while sat at the traffic lights – all wanting more information on the show.  It’s all been quite overwhelming, but I’m so pleased.  The marketing’s obviously working!”

Inspired by her experiences of isolation as a new mum, Mrs Deacon launched her new baby show business this year, to help Welsh people access the information they need when becoming parents.  The Cardiff event will be held at the CIA on Saturday and Sunday this weekend.

Mrs Deacon’s innovative approach to marketing the events has also meant the first Reverse Graffiti on the streets of the city centre.  An eco-friendly form of advertising and the opposite of conventional graffiti – parts of Cardiff’s streets have been cleaned by high pressure water hoses to display the Maud’s Baby Show polar bear logo.

Polar bears clean up the streets of Cardiff

Another coup for the event is the ABC Design TakeOff Compact Buggy, as seen in last week’s episode of The Apprentice and available to purchase at the CIA this weekend.

Named in memory of her grandmother, the Mauds Baby Show will donate half of the proceeds from its ticket sales to Leukaemia Research.

The event has attracted attention from and established partnerships with The Body Shop, Real Nappy Campaign Wales, the British Red Cross and the NCT, the UK’s leading charity for parents.

Leukaemia Research has been selected as the beneficiary from a percentage of each show’s ticket sales.

The Welsh Assembly has recognised Maud’s Baby Shows under the Breastfeeding Welcome Scheme, which identifies premises that understand and support the needs of breastfeeding mothers and their babies.

Free first aid lessons will be available for parents at each show from the British Red Cross, alongside parenting workshops provided by family support professional and author of the Preparenting Programme, Christine Meadows.

Free professionally-staffed crèche facilities which can cater for children with special needs will also be available.

For further information visit www.maudsbabyshow.co.uk, or join the Maud’s Baby Show group on Facebook.

For further information or high res photos, please contact Jennie Wood at
Avalanche Media on 01373 300282 or info@avalanchemedia.org

ARTIST: ALEXANDRE ORION (BRASIL)
WEBSITE: http://www.alexandreorion.com/

About this video: OSSARIO.NET

Alexandre Orion remove soots to draw the skulls and create the intevention OSSARIO: ART LESS POLLUTION

Existe hoje uma técnica de grafitagem ecológica chamada “reverse graffiti” que consiste basicamente em usar poeira para criar belos desenhos.

A técnica pode ser praticada em superfícies como muros, portas de metal, calçadas e até mesmo em carros e caminhões sujos. No lugar do velho e conhecido “lave-me” pode-se criar verdadeiras obras de arte com pó e criatividade.

Vejam abaixo alguns exemplos dessa nova arte de rua em cidades como São Paulo, São Francisco, Londres e New York.

Mais em: Reverse Graffiti

Standing in one of the moss and dirt covered tunnels in Leeds, England, Paul Curtis, “Moose” as he calls himself, saw marks on the wall where the shoulders of unsteady drunks and the fingertips of curious children had exposed the shiny white tile. And with only a pair of socks as his tool, reverse graffiti was born.

No paint. No defacing. Moose makes his art by cleaning; removing the ills of dirt and pollution by de-defacing- wiping away dirt into large type and shapes, leaving nothing behind but a beautiful work of “green art.”

For the past ten years, Moose has been working to perfect his craft. More recently, his skill and notoriety have led to the creation of commissioned pieces as well.

Moose enjoys creating ‘legal graffiti’ although at times has been in the press for being a vandal. But no one has ever been able to make a case against him because as he says, “No one owns the dirt.”

-Reverse Graffiti Project Website

I saw the above recently on Broughton Street in Edinburgh. This is known as “clean graffiti” or “reverse graffiti”, and involves using a power washer to clean off grime and dirt, leaving behind clean patches that reveal some graffiti. In this case, a stencil would have been used. The main proponent of this form of graffiti in the UK is Paul Curtis, aka Moose, and his commercial clients include Big Brother, Xbox, the Metropolitan Police and Greenpeace.

The example above is also one of his designs, and is part of a campaign against benefit cheats by the Department of Work and Pensions (DWP).

It’s quite controversial for two reasons:

1. It’s using a form of graffiti, which is always going to attract criticism from certain sectors, despite in this case actually cleaning away dirt rather than using paint
2. It’s directly targeting groups of people, in the places they live, work and shop.

There was an article in the Scotsman last October complaining that this campaign was wrongly targeting residential property in Inverleith. Apparently the DWP had pre-agreed all sites with the council, and none should have been outside residential property.

After I saw this one on Broughton Street, quite clearly in front of the entrance to some flats, I put in a Freedom of Information request through the WhatDoTheyKnow.com site, to find out what other sites in Edinburgh had been hit by this campaign.

The Scotsman article quotes a DWP spokeswoman stating that 30 sites were agreed, but the response from Edinburgh City Council confirms it was really 36.

1. Waverley Steps – Waverley Station
2. Waverley Steps – Princes Mall
3. North Bridge / Waterloo Place – Waverley Gate Building -
4. Broughton Street – Baroque Bar
5. Broughton Street – Real Food Store
6. Broughton Street – Ladbrokes
7. Broughton Street – Chip Shop
8. Broughton Lane – Mathers Bar
9. Eyre Place – Pavement near Esso Station
10. Inverleith Row – Bookmakers
11. Inverleith Row – Goldenacre Mini Market
12. Inverleith Row – Victoria Wine
13. Ferry Road / Pilton Drive – Morrisons Supermarket
14. Dalry Road – Lidl Car Park
15. Haymarket Station – Outside Starbucks
16. Clifton Terrace – Outside Social Security Office
17. Richmond Terrace – Dalry Road – next to many charity shops
18. Caledonian Road / Dalry Road – Apple Pharmacy
19. West Tollcross – Ignite Club
20. West Tollcross – Wall outside of Ignite
21. Dundee Terrace – outside newsagent and post office
22. Dundee Street – Fountain Park Cinema Complex
23. Gorgie Road – Opposite Station Tavern under rail bridge
24. Gorgie Road – William Hill
25. Stewart Terrace / Gorgie Road – Blockbuster Video
26. Tynecastle – Heart of Midlothian Football Stadium
27. Montague Street – The Malthurst Pub
28. Clerk Street / Rankeillor Street – Chapman Chemist
29. Rankeillor Street – Thresher Wine
30. George IV Bridge – Pizza Shop
31. Merchant Street – Under the Stairs Bar
32. Cowgate – Three Sisters
33. Tron Square
34. Blair Street – City Café
35. South Bridge – Flight Centre
36. Stairs from South Bridge to train station – past the Scotsman Newspaper building

The photo above must be the Broughton Street – Real Food Store site; Real Foods is next door to number 35. How many of the other locations also target private residential properties? The council has since removed the DWP adverts at the Goldenacre Mini Market on Inverleith Row and the Malthurst Pub on Montague Street, but how many still remain visible, wrongly intimidating law-abiding residents?