Blogs about: Richard Moss
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What is Brand Co-Creation?
Another fantastic presentation from Paul Marsden. This one focuses on the power of co-creation and gives a real insight into the number of brands and organisations now adopting this highly effective t… more →
Word of Moss
What is Brand Co-Creation?
wordofmoss wrote 1 week ago: Another fantastic presentation from Paul Marsden. This one focuses on the power of co-creation and g … more →
Healthcare Advocacy Case study
wordofmoss wrote 1 week ago: I loved this case study in Emanuel Rosens new book, Anatomy of Buzz Revisited. He quotes a case in C … more →
Reckitt Benkiser - consumer generated NPD
wordofmoss wrote 2 weeks ago: Reckitt Benkiser is looking to drive global awareness of it’s corporate brand via a Britains g … more →
It's the PR
wordofmoss wrote 3 weeks ago: I knew things were tough in the US …. but this tough? PR News has launched it’s ver … more →
Product of the year
— 3 comments
wordofmoss wrote 1 month ago: Interesting research has just been conducted by one of our clients Product of the Year, showing that … more →
Does social media drives sales?
wordofmoss wrote 1 month ago: Does social media drive sales? Most social marketing executives would say absolutely, but research i … more →
False - most used word to describe advertising
wordofmoss wrote 1 month ago: “False” is the word most used in association with Advertising on social media platforms … more →
Brand Community Measurement
wordofmoss wrote 1 month ago: There was an interesting piece in Advertising Age last week about P&G’s Beinggirl communi … more →
The Harley Davidson Manifesto
wordofmoss wrote 1 month ago: Harley Davidson know their customers. I love this video below. It’s a real rallying cry for th … more →
Paid for Word of Mouth
wordofmoss wrote 1 month ago: Typical, I spend my life telling clients that you can’t pay customers to spread commercial me … more →
Obstacles to Life
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mmwm wrote 1 month ago: I enjoyed Dave Pollard’s recent post on Living in the Here and Now . It’s partly a revie … more →
Building Brand Tribes
wordofmoss wrote 1 month ago: Another great presentation by Seth Godin, explaining why brands need to think again about how they r … more →
Monitter Twitter?
wordofmoss wrote 2 months ago: The news is that Apple may be thinking of buying Twitter. It’s a demonstration of just how far … more →
Top 100 brands
wordofmoss wrote 2 months ago: Millward Brown published the results of their annual Top 100 brands study last week. Their comprehen … more →
Absolute acts of kindness
wordofmoss wrote 2 months ago: Any advocacy campaign starts with an rallying cry …. the cause that will ignite the passions a … more →
Google Flu Trends
wordofmoss wrote 2 months ago: Clever old Google. They even have an application that allows you to predict the growth of Swine flu … more →
Stories change minds
wordofmoss wrote 2 months ago: My company supported the Woman of the Year lecture given by Baroness Greenfield this week. It was a … more →
Advocacy Brand Trademarks
wordofmoss wrote 2 months ago: In the advocacy world, do brand logos need their own catchy names and do these names need to be trad … more →
Barcode Wikipedia
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wordofmoss wrote 3 months ago: Last summer I wrote a post about a Visitor book I had read whilst on holiday in Spain. I went on to … more →
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