Tags » Robert Cialdini

Pluralistic ignorance

In the process of examining the reactions of other people to resolve our uncertainty, however, we are likely to overlook a subtle but important fact. Those people are probably examining the social evidence, too.

86 more words

Scottish Independence & Cialdini's 'Six Principles of Influence'

The Act of Union, 1707, still nailed in my head from school history. Three centuries on, could we be about to tear it up? My personal choice would be to stay together, but just think about the party celebrations if Scotland votes ‘Yes’, it’d be a right old knees-up that would go on for weeks. 2,237 more words

My View Is...

Science of Persuasion by Influence at Work

Dear Lea Guangko

Published on Nov 26, 2012

For our latest, animated video from THE SMALL BIG, visit 

To order a poster of the final screen shot, visit us here:  1,997 more words

Applying Science To The Real World