Blogs about: Robert Cialdini
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Scarcity: For Marketers, Less is More
When Joni Mitchell wrote “Big Yellow Taxi” and the expressive lyric, “Don’t it always seem as though you don’t know what you’ve got ‘til it’s gone?” she may have been onto something. The last of Prof.… more →
Strategy Insight
Scarcity: For Marketers, Less is More
David Blumenthal wrote 1 week ago: When Joni Mitchell wrote “Big Yellow Taxi” and the expressive lyric, “Don’t it always seem as though … more →
They Like Me, They Really Like Me!!!
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psychologyofsuccess wrote 2 weeks ago: By Bakari Akil II, Ph.D. How often do we try to consciously increase how much others like us? Not … more →
Managing Authority so as Not to Lose Your Sense of Responsiblity
David Blumenthal wrote 2 weeks ago: George Carlin once said, “I have just as much authority as the Pope; I just don’t have as many peopl … more →
People Buy From Those They...Like?
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David Blumenthal wrote 4 weeks ago: The fourth weapon of influence is one Cialdini attributes as “liking.” The classic example of this w … more →
Social Proof: Is there really strength in numbers?
David Blumenthal wrote 1 month ago: I had expected that when I read about Professor Cialdini’s third weapon of influence, social proof, … more →
The One-Rule Customer Retention Strategy
tombrzezina wrote 1 month ago: Last time, I talked about humanity. In this post I want to address reciprocity, the second strategi … more →
The Compelling Role of Reciprocation
David Blumenthal wrote 1 month ago: At its core, a “weapon of influence” is a trigger. It stimulates a response that is truly compelling … more →
No Joy in Mudville
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Andrew Samtoy wrote 1 month ago: “Obviously the Cavs’ loss to Orlando was not what we wanted.” I wrote that sentence and immediately … more →
The Psychology of Persuasion
David Blumenthal wrote 1 month ago: About a week ago, I had dinner with one of my favorite friends. Andy’s mind is always racing. He had … more →
How the Obama Administration Motivates Behaviors
David Blumenthal wrote 1 month ago: The Time Magazine article was extremely instructive in helping us to understand the behavioral scien … more →
Understanding the Science of Change
David Blumenthal wrote 1 month ago: I have always been a big believer that the universe has a tendency to bring ideas, concepts and even … more →
Q #52: Should negotiation skills be among the core competencies of everyone within an organization?
Bob Morris wrote 2 months ago: In this series, Bob Morris poses a key question and then responds to it with material from one or mo … more →
Q #22: What are the most basic fallacies?
Bob Morris wrote 3 months ago: In this series, Bob Morris poses a key question and then responds to it with material from one or mo … more →
Be the Dumber Guys in the Room
widemoat wrote 3 months ago: Business, most simply, is the practice of persuasion with the aim of making money. And the wise, wo … more →
the science of getting a 'yes'
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barrycade wrote 3 months ago: Getting people to agree to and act on what we say can be a tough battle in these times when people h … more →
Follow Thy Neighbor (if he's Buffett)
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widemoat wrote 3 months ago: Today we take a third lesson from Dr. Cialdini and his book Influence: Science and Practice (2nd Ed. … more →
Online Video Ads: What's the hype?
damiandavilarojas wrote 3 months ago: Word-on-the-street: Video ads are a savvy strategy for marketers because the number of online video … more →
Loving the Loser
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widemoat wrote 3 months ago: Have any dead equities to cull from your portfolio? Has the recent market rally thrust you into the … more →
Is Google on Sale?
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widemoat wrote 3 months ago: Google is down nearly 50% from its 52 week high; it hasn’t been this cheap since 2005! Opportunitie … more →
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