Tags » Rodger Roeser

7 News Trends and Their Effect on PR

7 news trends and their effect on PR

With a 24/7 news cycle and social media’s emergence as a primary source of information (regardless of its validity), the public relations world just gets wilder and wackier. 480 more words

Public Relations

Best Practices for Online Marketing for Law Firms: Webinar Announced

If you own a law firm or are charged with business development and marketing of a law firm, I will be presenting at the ExecSense Webinar on Thursday, June 12th at 1 p.m. 24 more words

Nielsen study shows PR 88 percent more effective than content marketing

and, while The Eisen Agency is certainly an advocate of and does content marketing, the real power is securing local and national media coverage. That means crafting a good story, having the ability to get that story into the right hands, and continue to establish your business as a media resource. 135 more words

Public Relations