Tags » Rodger Roeser

You know content is important, but here's some benefits you may not have thought of.

The unexpected benefits of content promotion

By Emily McGowan | Posted: April 15, 2014


The goal of posting, sharing, and promoting content is always the same: to get it in front of as many interested eyes as possible. 725 more words

Public Relations

Candy and Cola Top Brand List

how does your brand measure up?

Coca-Cola, Hershey top most-powerful brands list

By Kevin Allen | Posted: March 31, 2014

CoreBrand has released its annual list of the 100 most powerful brands, and there are some familiar names among the top 10. 99 more words

Public Relations

Roeser Talks Thought Leadership for CommPRO

What is true thought leadership? CommPRO.biz is doing a series of articles on this topic, and our very own Rodger Roeser was featured! Read his thought leadership on thought leadership here: … 6 more words

Public Relations

Eisen boss featured in CommPro.Biz

Trouble with thought leadership pieces? Eisen boss featured in CommPro.Biz regarding the importance of thought leadership: http://www.commpro.biz/corporate-communications/thought-leadership-big-tuna/

Advertising Works, But Where to Put It? Here's What Subway Thinks

The Secret of Selling the $5 Footlong

Subway’s Marketing Chief on Social Media’s Unpredictability—and Why TV Still Works

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  • Ad Agency Data: Unable to Determine ROI on Social Media

    February 24, 2014

    Marketing Trends: Nearly 90% of Ad Agencies Are Interested in Social Media and Online Video, But a Majority Question the Value—Agencies Are Unable to Determine ROI of New Advertising Channels… 647 more words