Tags » Rodger Roeser

Great article on some tips when looking to a hire a PR Firm

So, you’re thinking it’s time to hire a PR firm?

Great, I can help! I have hired 6 or 7 (and fired a few).

While the process might seem simple, in truth it is hard to do well. 155 more words

Leadership In Crisis: Need PR/Communications Counsel More than Ever

Leadership Crisis in Focus: Employee Trust and Confidence in U.S. Corporate Leaders Improves Slightly in Last 4 Years—But Only Half Think Leaders are Effective, New Research Finds… 91 more words

Free 2015 Greater Cincinnati Media Guide Now Available

For Release

Contact Information:  Morgan Abercrombie                                                                                                                                                                 Morgan@TheEisenAgency.com                                                                                                                                                         859-291-4302

Top Greater Cincinnati PR Firm Offers Free 2015 Media Resource Guide

Cincinnati, OH – December 9, 2014 – … 218 more words

Bank or Credit Union? Here's Six Ways to Engage Your Audience Locally During the Holidays

6 Seasonal Ways Community Banks & Credit Unions Can Leverage ‘Local’

By Andrew Bank, Co-Founder of Larky

Every year when Black Friday and Cyber Monday roll around, local businesses and nonprofits across the U.S. 189 more words

Using Data to Influence Your Marketing Programs

Data Driven Marketing Drives Insights, Strategies & Tactics

By Rodger Roeser

Using data is nothing new in the advertising and marketing game. It’s been around since the dawn of time when we had to look at who we were trying to persuade and what mediums we were using to persuade them. 935 more words

Best Practices in Advertising with a Small Budget

By Rodger Roeser, CEO, The Eisen Agency

There’s an old saying in the advertising game: “I know half of my advertising is working, I just don’t know which half!” But, in reality almost all advertising works equally well or equally poorly because most super budget conscious teams fail to clearly define a target or fail to clearly communicate what they want those targets to do. 1,019 more words