Tags » ROI (Return On Investment)

How to choose your promotional gifts supplier - the industry expert gives us his guidance

Welcome to the second of my blog posts in a series of three, in which I ask some pointed questions of the Director General of the British Promotional Merchandising Association (BPMA), Gordon Glenister. 742 more words

Promotional Gifts

What makes a good promotional gift – I ask the industry expert

As we run up to the UK’s second Promotional Products Week event, which starts on 15th September, I thought I’d put Gordon Glenister, the Director General of the British Promotional Merchandising Association (BPMA), on the spot and ask him a number of searching questions about the state of the industry. 485 more words

Promotional Gifts

Vocab - ROI (Return on Investment)

ROI (Return on Investment)

  • Earning power of assets measured as the ratio of the net income (profit less depreciation) to the average capital employed (or equity capital) in a company or project…
  • 18 more words
Business Vocab