Tags » ROI

So I guess I need to tell you all why I think life is a cocktail party.

“If you follow my metaphor of the web as a city, then think of social media and the ways that people interact on blogs, forums, and social networking sites as the bars, private clubs, and cocktail parties of the city.”
435 more words
Cocktail Parties

ROI- Measuring investment success…partly

Hi All, This week I will be discussing the importance of ROI (Return On Investment) for companies.

I will also identify and discuss a real world case where I’ll use… 773 more words

Getting Noticed

How We Hacked Facebook Targeting and Increased Ad ROI by 700%

In partnership with Tourism Whistler we recently conducted a social ads experiment. It all began with a simple idea…

Concept: Start with who you know… 609 more words

Social Media Marketing

Exclusive Report: Virtualization made simple with Hyperconverged Infrastructure

The below is an excerpt from our exclusive report, “Virtualization Made Simple with Hyperconverged Infrastructure“. This paper is sent immediately to anyone that… 341 more words


Weekly Round-Up: Top Five Articles for CMOs and Event Marketers

In this week’s round-up of recommended content for CMOs and event marketers, we’ve collected posts on how to market to Generation Z, why your marketing and sales team must work closer together, getting rid of those pre-trade show nerves and more. 256 more words

Event Marketing

Dialing Up Results

The Phone: A Powerful Weapon in Your B2B Marketing Arsenal

When most of us think of phone marketing, it’s the consumer variety of telemarketing – which is much maligned for its dinner-interrupting tendencies – that comes to mind. 877 more words


Twitter Adds #Shopping to Their Social Media Plan

Twitter has always had an influence on our wallets. Studies have shown that 64% of Twitter users have bought a product based on something they have read on Twitter. 437 more words

Social Media