Tags » ROI

Ways to Boost Your Content Marketing

The way companies interact and engage with both prospects and current customers is becoming increasingly complex. Salesfusion shares a few pieces of advice on how you can use content marketing to increase your ROI, brand awareness and engagement: 222 more words

Marketing vs. Engagement

I believe both nonprofits as well as for profits often confuse sales, marketing and engagement.  Or even more challenging weight engagement last.  The fact is, without engagement of donors, clients or customers your sales and marketing have far less impact.   194 more words

Management & Leadership

That Elusive Beast - Figuring Out if Facebook is Paying Off

Wanted to share a good, concise article that discusses ways to try and figure out just how effective Facebook really is.  If you’re working in the marketing field, one of the most stressful things you probably deal with day to day is trying to convey how successful your efforts really are when it comes to social media. 50 more words

Social Media

Glaciers, whales, renewal, and choices

I’m back. Vacation was amazing. I had never been to Alaska before, and I was just completely awed with the majestic landscape and nature all around me. 784 more words

Measurement

Where is the ROI?, not the beef

I was going back in the time machine and recalling one of the jobs I had out of college with a degree in Commerce – working as a Cost accountant in manufacturing. 341 more words

Digital Marketing Strategy