Blogs about: Ronald Perlstein
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Direct Response TV Advertising FTC Update
DRTV Advertising and TV Infomercial Advertising rules changes as of December 1, 2009. The Federal Trade Commission announced the implementation of its new Testimonial and Endorsement Guides. The new G… more →
DRTV AND INFOMERCIALS
Direct Response TV Advertising FTC Update
ronperlstein wrote 2 weeks ago: DRTV Advertising and TV Infomercial Advertising rules changes as of December 1, 2009. The Federal Tr … more →
Direct Response TV Inventory Tight
ronperlstein wrote 1 month ago: A tightening remnant Direct Response TV market is leaving many infomercial marketers desperate for m … more →
TV Infomercial Budgets
ronperlstein wrote 1 month ago: What is the cost of an infomercial? How much does it cost for TV infomercial production? Are long fo … more →
TV Media -- 21st Century Style
ronperlstein wrote 1 month ago: I’ve often said that television is the most powerful communication tool in history. I said it … more →
TV Media Costs Update
ronperlstein wrote 4 months ago: We get asked every day about media costs. Has the recession lowered media costs? Where do I find TV … more →
Infomercial Media Report
ronperlstein wrote 5 months ago: Third quarter is traditionally the short form media quarter with the lowest rates, highest avails an … more →
Perlstein's Infomercial Testing Strategy
ronperlstein wrote 5 months ago: Welcome to summer! Vacations, theme parks, beaches, sand, barbecues, and lazy days. This is the tim … more →
INFOMERCIAL LONG FORM MEDIA UPDATE
ronperlstein wrote 8 months ago: So you’re probably thinking that since the financial meltdown of 2008, long form infomercial media c … more →
Ron Perlstein's Rules For DRTV Success
ronperlstein wrote 9 months ago: Direct Response Television success or DR Radio success does not always come that easy. I’ve de … more →
DRTV Equals Cost Per Acquisition
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ronperlstein wrote 10 months ago: Back in the day, it was easier to succeed with Direct Response television. Nationwide cable media co … more →
Perlstein’s 10 Questions for Infomercial Success
ronperlstein wrote 10 months ago: Success in direct response TV and Radio infomercials often requires several rounds of media testing … more →
How To Produce An Infomercial Part III
ronperlstein wrote 10 months ago: In the last post of this series we talked about avoiding production delays. Please be mindful of tho … more →
How To Produce An Infomercial Part II
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ronperlstein wrote 11 months ago: I hope some of you are following along because you will find tips and secrets to TV Infomercial succ … more →
Ronald Perlstein - TV Infomercial Producer
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ronperlstein wrote 11 months ago: Of my blogs …..this is the most personal, but all of them can assist entrepreneurs understand … more →
Direct Response Media Costs Down
ronperlstein wrote 11 months ago: You know the saying is that everyone gets hurt in a recession, it’s a matter of how much. But … more →
Ron Perlstein - Infomercial Producer
ronperlstein wrote 11 months ago: You know….when I started in this business (1992) an infomercial was a half hour program that c … more →
How To Produce An Infomercial - Part 1
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ronperlstein wrote 11 months ago: About two weeks ago, just before Thanksgiving, two wonderful women with a proven instant money makin … more →
Ron Perlstein Buys Cheap Media
ronperlstein wrote 11 months ago: It’s Economics 101….supply verses demand. Recessions create cheap media opportunites fo … more →
The Cost of Infomercials - Part 1
ronperlstein wrote 1 year ago: Please follow this blog regularly over the next days and weeks because I will disclose and describe … more →
