Blogs about: Rtb
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Beyond Adwords: Demand Side Platforms Explained
Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain the concept of a DSP to others is: “Isn’t that kind of like AdW… more →
InsideDigital.org
Is Programmatic Buying the next Digital Advertising Super Hero?
wrote 5 hours ago: You’ve seen it appear almost everywhere, at rapidly increasing rates, during the last months. … more →
Beyond Adwords: Demand Side Platforms Explained
wrote 19 hours ago: Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common qu … more →
06. Connecting with Fans + Buying Reasons = An Artist's Business Model
wrote 1 week ago: The Musician can not longer afford to be unsavvy when it comes to marketing themselves. They have to … more →
Le real-time-bidding va-t-il s'inviter à la TV ? - JDN Média
wrote 1 week ago: Le real-time-bidding va-t-il s’inviter à la TV ? – JDN Média. Peut-on envisager, un jour … more →
Ad tech firm Triggit says exchange is "Facebook's Adwords"
— 3 comments
wrote 1 week ago: For those wondering when Facebook(s fb) is going to figure out that advertising thing, Triggit has s … more →
Spotlight on Russia: Major Local Players Lead RTB Market
wrote 1 week ago: The online ecosystem is different in Russia. Yandex is the search leader over Google; VK.com(origina … more →
Complexity is the Digital Agency's Best Friend
wrote 2 weeks ago: Agencies are afraid of change, but change always happens. Is your manual workflow a “red stapl … more →
Das EFX Freestyle (Tony Touch) FLASHBACK of the DAY
wrote 2 weeks ago: Diggy Das-EFX … more →
Our latest recruits - Their views, one month in at Audience On Demand
wrote 3 weeks ago: I thought I would ask our three latest recruits, all graduates to give me their view of our industry … more →
The last year in advertising
wrote 3 weeks ago: Ok, I am on a role. Followed by ads for shoes I have already bought, I have lots of tabs open for ar … more →
Case Study: Reiss Drives Customer Acquisition With Real-time-Bidding
wrote 3 weeks ago: Reiss had two very clear objectives: Firstly the fashion brand wanted to attract quality users to it … more →
RTB: What is it?
wrote 3 weeks ago: It’s a bit like love really. People search for it, think they’ve felt it, poets write a … more →
Is FBX Redefining How RTB is Leveraged?
wrote 4 weeks ago: When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, m … more →
HasOffers scores $9.4M first round led by Accel Partners
— 1 comment
wrote 4 weeks ago: HasOffers, a company offering tools to help companies track the performance of their online ads, has … more →
Does Driving Efficiency Drive Profit (A Contrarian View of RTB)
wrote 4 weeks ago: Online display would be like this, if branding metrics took profit into account. I’ve always loved t … more →
Real Time Bidding is here to stay.
wrote 1 month ago: RTB is the valuation and bidding on individual impressions in real time. The buying takes pla … more →
The RTB Marketplace
wrote 1 month ago: The industry’s Q1 2013 numbers don’t tell the whole story, because after tanking in Janu … more →
Hvorfor ser og hører vi ikke?
wrote 1 month ago: Selv om det nå er over 6 år siden The Washington Post Experiment så ser jeg fortsatt at videoen spre … more →
SHIFT IN STAKEHOLDER MANAGEMENT
wrote 1 month ago: The theory goes a little like this – as per the, regularly referred to, LUMAscapes our industry is s … more →
