Blogs about: Rx To Otc

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Rx-to-OTC Switches Energize Solid OTC Drug Market Growth

Kline Blogs wrote 1 year ago: Rx-to-OTC switch brands continue to be major game changers within the OTC market, whether promoting … more →

Tags: Healthcare, advil, Aleve, align, Alka Seltzer, Allegra, Bayer, bayer aspirin, caltrate

U.S. OTC Market Posts Solid Growth in 2011 Driven by Rx-to-OTC Switches and Marketing

Laura Mahecha, Industry Manager - Healthcare wrote 1 year ago: From 2010 to 2011, the U.S. OTC drug market posted a gain of 2.4% from $20.9 billion in 2010 to $21. … more →

Tags: Healthcare, advil, Allegra, Bayer, caltrate, Centrum, excedrin, Glaxo, GSK

Zyrtec to Go OTC1 comment

George Van Antwerp wrote 5 years ago: By now, everyone should be familiar with Claritin (loratadine) and Prilosec going OTC.  They were re … more →

Tags: Healthcare, Events, consumerism, Marketing Communications, Research, PBM / Pharmacy, Managed Care, healthcare marketing, Rx switching


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