8.8 Million youtube videos: You must have probably watched this but worth watching again
Tags » Safety Video
Being a Kiwi I’m naturally a huge fan of Air New Zealand’s constant innovative marketing ploys, but this time I think enough is enough. A safety video based on an entirely unrelated concept – Sports Illustrated’s anniversary – in a destination not even in New Zealand (the Cook Islands) does not make much marketing sense to a marketer let alone confused and bewildered passengers onboard. 188 more words
In their Guidance for Turbulence Management report IATA emphasise the importance of seat-belt use by passengers, as well as an effective seat-belt protocol for airlines. Industry experts and regulators around the world agree that ensuring seat belts are fastened at all times can significantly reduce the risk of injury when aircraft encounter unexpected turbulence. 249 more words
Virgin Atlantic needed a safety video that was in line with regulations set by the Civil Aviation Authority but was also inline with the brand marketing and was innovative and entertaining.