Blogs about: Sales Channel Issues
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Borrell: Local Online Spending May Be Up
From a blog post by Gordon Borrell: [W]e may have been far too conservative earlier this year when we projected that local online advertising would grow 8% in 2009. At the end of the first quarter, th… more →
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Borrell: Local Online Spending May Be Up
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Greg Sterling wrote 2 weeks ago: From a blog post by Gordon Borrell: [W]e may have been far too conservative earlier this year when w … more →
Fifteen Percent Margins?
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Greg Sterling wrote 4 weeks ago: The newspapers and yellow pages have been used to huge margins, in some cases up to 50% or 60%. Ther … more →
Borrell Documents Local SEM Churn
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Greg Sterling wrote 1 month ago: Borrell Associates has just put out a fascinating report (sponsored by Clickable; can be obtained fr … more →
Google Unveils LBC Dashboard
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Greg Sterling wrote 1 month ago: I spoke to Google’s Carter Maslan on Friday about the new Local Business Center dashboard but … more →
SMB Ad Sellers: Twitter Time
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Greg Sterling wrote 3 months ago: I spoke to a local marketing company yesterday that told me its clients were asking for help with Fa … more →
Publishers Looking to a 'Post Google' Future
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Greg Sterling wrote 3 months ago: The Local SEM products that YP publishers have been selling with varying degrees of success are deep … more →
Local SEM Churn Part 106
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Greg Sterling wrote 3 months ago: I continue to be fascinated by the Local SEM churn issue (50% to 100% annually), why it exists and w … more →
Yodle Diversifying Traffic Sources
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Greg Sterling wrote 3 months ago: One of the conversations I keep having with people in the local space is about margin pressure that … more →
SpotMixer Gains New Funding, Distribution
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Greg Sterling wrote 6 months ago: There are lots of folks in the SMB video-ad-creation segment: TurnHere, Jivox, Mixpo, Spotzer, SpotR … more →
Local.com + ValPak in Coupons Deal
Greg Sterling wrote 7 months ago: Local.com is going to integrate ValPak coupons, although I couldn’t find an example yet. This … more →
SMBs and Paid Search: The Struggle Continues
Greg Sterling wrote 7 months ago: Microsoft just released results of a survey of 400 small businesses (SMBs) that shows they continue … more →
Yahoo's APT and the Newspapers
Greg Sterling wrote 8 months ago: As you may or may not know, Yahoo! launched its dynamic display ad platform, now called APT. It … more →
Brownbook Creates Largest 'Sales Force'
Greg Sterling wrote 8 months ago: In its press release today announcing the creation of its user-earnings program Brownbook said the f … more →
Brownbook Offers Users Earnings
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Greg Sterling wrote 8 months ago: User-generated directory site Brownbook.net has introduced a new program that allows users to earn m … more →
MerchantCircle Turns SMBs into Sellers
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Greg Sterling wrote 9 months ago: In a clever twist, MerchantCircle is seeking to turn its thousands of SMB “members” (it … more →
"Buy the Yellow Pages" Returns
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Greg Sterling wrote 10 months ago: In his Search Insider column, Resolution Media’s Aaron Goldman lists ways to “fix” … more →
Spot Runner Reorganizing
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Greg Sterling wrote 11 months ago: ValleyWag posted rumors about layoffs at SpotRunner and related financial trouble. PaidContent spoke … more →
Most SMB Ads on Only One Site
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Greg Sterling wrote 1 year ago: Palore’s data reveal something quite interesting (though perhaps intuitive) — that most … more →
Citysquares to Expand in Northeast
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Greg Sterling wrote 1 year ago: Citysquares, after roughly two years in the greater Boston area, has decided it’s time to expand to … more →
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An 
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