Tags » Sales Enablement

Virtual Racks Provide Endless Hardware Configurations

  Byline by Dana Drissel, published by TMCnet.

Marketers of rack-based products have a very difficult task set before them: Differentiating a fragile, intricate piece of equipment, which often looks identical to competitor products and needs to be ‘powered on’ to effectively demonstrate. 904 more words

Marketing Guru

Set Your Sales Pitch Apart by Asking Informed Questions

Although a standard part of any sales pitch, asking questions that are thoughtful and that highlight knowledge of the problem and solution are both rare and differentiating… 158 more words


The Most Important Sales Question You Need To Ask

Selling is a combination of both art and science.  It requires intelligence, curiosity, study, and practice.  Unfortunately too many books have been written by self-proclaimed gurus who are running around promoting persuasion, influence and manipulation.   455 more words


Why is every sales pitch deck different at your company?

The “pitch deck” is the essential tool in the salesperson’s toolbox.  It defines the problem, showcases the deep knowledge possessed by the company and how the product or service they sell not only solves that problem but does it in a way that no other competitor can touch. 263 more words


Low cost sales enablement apps

Given my background in implementing Sales Enablement solutions at large complex enterprises, quick and light solutions for very small companies – with only a few products and a small sales force – haven’t been the focus of this blog. 984 more words

Passing The Storytelling Baton

When it comes to Marketing and Sales (and Service, Support, etc) working together to drive the most effective commercial conversations, there is plenty written about storytelling. 325 more words

Marketing & Sales Algnment

Highspot nabs $9.6M to enter more customers' minds with the right content

“Getting inside the mind of the customer.”

That’s the goal cloud-based sales engagement platform Highspot has set for itself, by helping salespeople find, share, and repurpose content — brochures, slide presentations, product sheets, and the like — for customers. 234 more words