The world is awash with information. We keep hearing that salespeople are required less and less in the sales process. That customers are better informed, more prepared and in some cases dont need salespeople at all to make a purchase decision. 357 more words
Tags » Sales Enablement
This is a great post from the indefatigable Chuck Carey around Sales Enablement. Read it. Do it!
Here’s an excerpt:
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“It’s clear with the increased sophistication of today’s buyer; Marketing can no longer provide Sales with one-size-fits-all messaging or sales scripts.
Where should Sales Enablement live within the enterprise?
Our profession continues to go round and round on this topic: curriculum, training, playbooks, processes, data, outcomes, and then training, training, training some more. 254 more words
I find it ironic that in a business that is all about your well-being, the process of buying health insurance is unbelievably painful. Before you read too far ahead, I should warn you this is not a political story. 1,567 more words
There is an increasing body of evidence pointing to a need for sales and marketing organizations to refocus their combined efforts on processes and tools for comprehensive Sales Enablement. 717 more words