There are lots of buzz words floating around these days to describe the latest and greatest ideas and innovations to power your business. Sales and marketing are the most recent beneficiaries of this buzz and understanding the difference between sales enablement and sales engagement is essential to operating a high performance customer acquisition process. 419 more words
Tags » Sales Enablement
Building a great sales pitch is both an art and science. Sales and marketing professionals work very hard to get to the right person with the right message and have them agree to take time out of their increasingly busy day to hear what they have to say. 426 more words
Byline by Dana Drissel, published by TMCnet.
Marketers of rack-based products have a very difficult task set before them: Differentiating a fragile, intricate piece of equipment, which often looks identical to competitor products and needs to be ‘powered on’ to effectively demonstrate. 904 more words
Although a standard part of any sales pitch, asking questions that are thoughtful and that highlight knowledge of the problem and solution are both rare and differentiating… 158 more words