RFM (recency, frequency, monetary) analysis is used by marketing to determine their campaign targets. It is based on three metrics from the previous sales records: Recency – How recently a custo… more →
Dylan's BI Study Notesmpschwartz wrote 4 months ago: Welcome to ZoomInfo’s blog, a news and information hub for sales and marketing executives. Throughou … more →
Bruce Brien wrote 4 months ago: Are your tele-sales scripts working? Is cold-calling effective? Are you spending too much to acqui … more →
ellendnaylor wrote 4 months ago: I taught a couple of courses about analytical tools and techniques to librarians as part of SLA’s (S … more →
adamsmobile wrote 5 months ago: A CRM solution isn’t going to help sales people sell. All companies rely on sales for their bu … more →
Bruce Brien wrote 5 months ago: Why is it so difficult to enable a sales force to become an effective selling machine? I believe th … more →
ellendnaylor wrote 8 months ago: I’ve been talking about the sales intelligence practice of win loss analysis a lot lately. It’s the … more →
ellendnaylor wrote 8 months ago: Last Wednesday, I gave a webinar to give product managers a tool to improve their relationship with … more →
ellendnaylor wrote 8 months ago: Do you ever get that feeling that someone is lying to you, but you’re not quite sure, and you don’t … more →
perramond wrote 8 months ago: Weeks after Paul Greenberg’s thought-provoking post on ZDNet, the debate continues as to wheth … more →
insideviewblog wrote 8 months ago: Last week, amidst continuing news of the Madoff scandal, the thought crossed our minds: This seeming … more →
ellendnaylor wrote 8 months ago: I am traveling with my artist husband, Rodgers this week so I am writing from Rockport which is a ch … more →
perramond wrote 8 months ago: Release notes for SalesView release v40 ———————— … more →
ellendnaylor wrote 9 months ago: This post continues my story from the BCG Matrix Share discussion where we set the stage for an acqu … more →
ellendnaylor wrote 9 months ago: How do you extract precious competitor and customer tidbits from Sales? The first rule with Sales is … more →
Olaotan Odunuga wrote 9 months ago: Recently I was at one of the outlets of Future shop to buy a laptop. While I was there, i went throu … more →
insideviewblog wrote 10 months ago: An insightful study was recently released by the Aberdeen Group on trends in Sales Intelligence. The … more →
ellendnaylor wrote 10 months ago: Win loss analysis is my favorite tactical cooperative intelligence practice as it offers the best RO … more →
Dylan Wan wrote 1 year ago: RFM (recency, frequency, monetary) analysis is used by marketing to determine their campaign targets … more →
Dylan Wan wrote 1 year ago: I will discuss the following topics: What is the 13 period calendar? Who uses the 13 period calendar … more →