B2B CMOs not only need to measure demand generation, but also the status of sales enablement as this is a key function of product marketing. Ongoing measurement of sales preparedness helps to prioritize what types of training the sales team requires to effectively convert MQLs to opportunities. 416 more words
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Think you are immune from social media in selling and sales? In 2011 I bought a all-weather timber railing system for the backyard terrace. In 2012, less than a year later the railing system buckled and started to fall apart.