Blogs about: Saturation Points

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WOM-ophily: Why does social media marketing matter?

I really wish this was a word. Internet might make it to be but I doubt it . WOMophily. Okay, think “homophily”. Wikipedia explains…..“Individuals in homophilic relationships s… more →

Extanz - Social Media Marketing and PR 2.0

WOM-ophily: Why does social media marketing matter?

Yann Ropars wrote 11 months ago: I really wish this was a word. Internet might make it to be but I doubt it . WOMophily. Okay, think … more →

Tags: Best Practice, Blink, Brand Marketing, Caring, cheaper marketing, consumer apathy, customer care, homophily, hyper targeting

Towards PR 2.0 = RSS Marketing + A Conversational Mindset

Yann Ropars wrote 11 months ago: These days we get asked more and more: “is what you do PR?” We tend to say, “hmm n … more →

Tags: Business Blogging, canon, Control?, conversational marketing, Driving Traffic, facebook, fans, flickr, information immunity


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