Tags » Scare Tactics

Fear Mongering in Advertising

The other day in my public relations class, we briefly started talking about the power of fear mongering, or scare tactics, in advertising. We talked about the anti-smoking ad that featured a woman who had a laryngectomy and had a valve in a hole in her throat. 354 more words

Communications

Desert Dreaming

Let me start off this post by saying that every single climbing trip I have been on hasĀ given me something to hold on to. Whether it be a concrete victory or a pensive failure – I have never returned home the exact same person as before I left. 904 more words

Climbing