Gostei dos anuncios de 10 segundos da Schweppes, encontrei no AdFreak.

Aqui Também rola o maior clima natalino.

I love this idea. Makes me curious for more. For Schweppes, by ACW GREY, Israel.

Una ingeniosa campaña de prensa y de experior de ACW Grey Israel para Schweppes promocionando sus bebidas para hacer cócteles.

Vía Advertolog

La dernière campagne Schweppes intitulée “Make a cocktail” est étonnante de simplicité. L’objectif: faire mixer à sa cible les différents parfums proposés. Le moyen utilisé: mixer des stars pour obtenir des… méga-stars! Ainsi le mieux n’est plus l’ennemi du bien! Si j’additionne du “bon” alors ce sera nécessairement meilleur! L’explication en image…

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Découvrir les autres prints…

RE: Lets get the Colonel involved

As a loyal customer I have had enough. And by loyal I mean when I’m in a food court and the lineup for Subway is too long and the people I’m with want KFC. When I finally make my way to the counter and place my order I am left waiting for my meal, not just any old wait, we are talking 4+ minutes. Let it be known that I never order anything out of the ordinary, perhaps chips and a potato & gravy, my acquaintances may order a Zinger burger or 3 piece feed. So my question is: what are you guys doing back there? Making lasagna? Because you should really quit this deception and rebrand yourselves as KFL then. It seems to me that when someone orders a chicken-themed meal you guys are all “oh crap, another chicken order. Better go out back and dig some up - if it was pasta sheets with meat and cheese then we’d be set.”

You’re probably thinking “4 minutes? What is this bloke on about? If you go to a restaurant you usually have to wait up to 20 minutes for your order. In the time we take to prepare your order, we ensure staff are making it fresh so that you leave satisfied. You are complaining as if someone urinated in your meal.”
You present a very compelling argument. Firstly, I pay a premium at restaurants so they can take their time and inject a little extra love in my meal. I pay you guys $4.80 to get the shit to me ASAP so I can eat and run and hopefully make it to Target before it closes. As far as the pee is concerned, know this: I will take a little pee in my food if it means my meal will get to me quickly. They say urine is chock-full of nutrients so you’d actually be doing me a favour – think of it as a fried Boost Juice.

Do you want my personal opinion? Don’t answer that, because here it comes: I think it’s been a slippery slope since you became KFC. I say get back to your roots and rename yourselves Kentucky Fried Chicken. Anyone with a semi-functioning brain is aware that you put all food, drinks, straws and napkins in a plastic bag, fry it all as one and then serve it up. Which explains why even my Mountain Dew tastes like pure obesity.

What would the Colonel say about all of this? He was a man of honour, integrity and he had a rockin’ mo. I am fairly certain he would not stand idly by whilst a loyal customer declared they would rather consume urine than wait for their meal. He would set the wheels in motion by issuing a memo to all employees telling them to hurry the fuck up and produce food already! He would then send me a few complimentary meal vouchers.

Listen to the Colonel. He is very wise. He’s knows I’m tight with ACA – I pitched a story to them once (I got no response) and I’m due to pitch another.

http://www.kfc.com.au/about-us/contact-us.asp Sent 10/11/09

“Acordar trabalhar
se fuder se matar
sem descanso sem dinheiro
eu tenho que me virar...”
(Gordo-R.D.P)

Imagem Unica

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Se va lansa Sprite Zero si in Romania!!! De ce par entuziasmta? Pentru ca nu sunt. Cel putin nu pentru ca apara Sprite Zero. De ce nu facem si Fanta Zero, sau si mai bine, Schweppes Zero. Chiar ma intreb. Daca se introduce pe piata plina de lucruri extrem de folositoare, Schweppes Zero, noul slogan va fi “deloc intepator”?

Astept propuneri pentru spotul Sprite Zero Romania.

Cele deja fumate de afara:

Luís Bassat nos sorprendió ayer noche en el estreno de El Aprendiz, el nuevo reality show de la Sexta, con un comentario, si no cierto, al menos nada extrapolable a la esfera on-line.
Así reseñaba una de las pruebas en la que los dos equipos, uno de hombres y otro de mujeres (argumento sexista que tan bien sabe explotar la Sexta), debían buscar un nombre para el grupo:

So,

Trawling the depths of the internet a little while ago with my good friend Jon we came across a wonderful advert from Spain For Schweppes:

Hugh Laurie Schweppes Commercial (from Spain)
(sorry they’re not embedded)

I have been very unproductive today and found 3 more wonderful adverts for Schweppes and i thought I should share them with you.

John Cleese/ James Bond 007 Schweppes Commercial
Hugh Laurie for “Schweppes” (New Commercials)
New Schweppes Commercial with Hugh Laurie 1

I love these. They are true advertising gold.
Enjoy them.

A

Estou convencido, a schweppes não serve só para fazer bons drinks.

O schweppes short film festival poderia ser mais um dos milhares de festivais de curta-metragens que todo o mundo faz. Mas, para diferenciar, criou um site bem legal. Interativo, misturando cinema e, claro, os drinks. 

Para garantir, a peça principal, fundamental, os curtas, são muito bons também, e estão disponíveis para serem assistidos em alta qualidade. É só clicar nos cartazes. Bem legal.

Você escolhe a sua bebida, aprende a receita, troca idéia com o garçon carrancudo, assiste a um curta…

www.schhh.eu/shortfilms

post: Gustavo

Wifey got this video off someone else’s blog and made me wanna watch it too! It’s such a sweet tale. It is in fact a viral advertising for Schweppes (Coca Cola), which won in the International Advertising Festival, Cannes Lions.

I saw the video from Erny’s blog and I have to share it. It brings new meaning to the song, “You said it all best, when you say nothing at all”.

It’s a viral advertising for Schweppes (Coca Cola), which won in the International Advertising Festival, Cannes Lions.

I’m sure you’ve seen the Dos Equis “Most Interesting Man in the World” beer campaign. It profiles a suave, mysterious man who doesn’t always drink beer. But when he does, he prefers Dos Equis.

The television spots almost take on a Chuck Norris facts-joke approach, describing the most interesting man in the world’s most intriguing attributes, such as “he once had an awkward moment, just to see how it feels” or “his beard alone has experienced more than a lesser man’s entire body.”

The Most Interesting Man in the World
Client: Dos Equis Beer
Agency: Euro RSCG Worldwide; New York

The spots are effective. They create a setting and start to tell a story by introducing this interesting, mysterious man. It’s refreshing to see a beer ad like this, instead of the traditional party, party, party ads for Bud or Coors Light. Now compare the spots above to some of David Ogilvy’s most iconic advertising from the 60’s, below:

Commander Whitehead / The Man with the Schweppes is Here
Client: Schweppes
Agency: Ogilvy, Benson & Mather

TV (click to play):

Print:

The Man in the Hathaway Shirt
Client: C. F. Hathaway Company
Agency: Ogilvy, Benson & Mather

The spokesperson approach is not a revolutionary idea now. But it was back then. And most importantly, it worked. The advertising revealed that there was more to the story than just the product benefits. It created an image for the product and a character for the audience to aspire to be. The suave, sophisticated, well-travelled Most Interesting Man in the World reminds me an awful lot of Commander Whitehead or The Man with the Hathaway Shirt.

It’s not stealing a creative idea, but using a technique that proves to be just as effective now as it was 40 or 50 years ago.

Stay classy my friends.
- danvertising

Soccer coverage will increase significantly on FOX Sports over the coming year, the network has announced.

Around 650 outside broadcasts of soccer matches will be arranged by the network.

Hyundai, Optus, Schweppes (Solo), Carlsberg, Hungry Jacks, Mitre 10 and TAB Sportsbet have signed up as sponsors or advertisers during the broadcast of English Premier League and A-League.

FOX Sports News anchor Melanie McLaughlin has also joined the coverage, broadcasting from Townsville last weekend for the first time.

Premier Media Group chief executive David Malone told Media covering the expanded A-League in season five is a “step-up for us in production requirements”.

Si, llegó otro viernes y como tal, día de publicidad. Estamos en medio de un mes muy nostalgioso en este país. Ya lo saben, con unos amigos locos, foteros, estamos meta fotos diarias, nostálgicas. Los invito a sitio nuestro, de Samy y eu.
También aquí, en el Botija, venimos con una serie de post referentes al recuerdo, a épocas pasadas.
pero hoy, como decía, es día de publicidad. Así que menos cháchara (ahi tenés otra expresión vieja) y a los bifes (ahi te va otra):

Sacale brillo con Windolene

Con los negros raperos ganan bien los productos para brillo ... jaja

Festival de cortos. Drama (el niño y el condon, jaja)

Seguimos con las Pringles (será que me gustan?). Queso

Cebolla

Qué pasa si tenés todas estas trabas al cruzar al calle?. Bueno, esta es una de esas concientizadoras, para que sepamos coo se sienten las personas con dificultades físicas

Otra concientizante. Nunca podrás reponer el aire que le cortás a la naturaleza

Hay que ver bien de cerca las pinturas ... jaja agranda la foto

Rapida digestion con Stamyl

Hablando de digestion rápida .... Kennel

Pausa: ¿vieron el aviso en Tv de los productos Pedigree?, la niñita de no mas de 6 años, que habla de las bondades del producto y muestra la caca del perro  …. ¿Y los publicistas cobran por idear que una niña agarre mierda de eproo y la muestre?

Woolrich, ropa original para el aire libre .... ja, dame 4 de esos

Ahhh, pero … ¿el título del post, porqué lo del dr House? … ahhhh

Hugh Laurie ha hecho toda la campaña, multimedia, de la tónica Schweppes (que me gusta mucho, pero no iuala a nuestra paso de los Toros)

Si, Mistik, podés agrandar la foto, bajartela e iprimirla, jajajaja. Nuestro amigo fue contratado para dicha camapaña, en España. Sep. Y claro, imaginen …. sep, toda la publicidad en video está doblada (no se maten puteando, ya lo está haciendo media comunidad en facebook).

Así que hoy los videos son tooodos de la misma marca, Schweppes y nuestro estimadísimo amigo Hugh Laurie.  Bruja, hoy si andate a un cíber y miralos, te van a gustar, tienen el humor cínico de siempre.

Y no se pierdan este, es un resumencito, chiquito si, del making of … el famoso detrás de cámaras.

Y, ya que estamos en la onda nostalgica, me despido con musica, para bailar en este mes de la Nostalgia.  Grag Kihn – Jeopardy.

Cómo obtener un asiento en el Metro

Hay una línea divisoria entre lo que significa hacer publicidad irreverente y lo que significa caer en lo socialmente irresponsable rayando ya en el sinsentido absoluto.

Este es el caso de este anuncio de Schweppes en el Reino Unido, mismo que se publicó en el Times cuando la crisis de influenza azotaba a México. El gráfico se titula “Cómo obtener un asiento en el metro”, y muestra a una persona con sombrero de charro sentada en un vagón de metro con un paquete de pañuelos desechables y una bolsa de chicharrón de puerco; desde el vagón contiguo, otros usuarios no se atreven a entrar, haciendo alusión a la epidemia de influenza y a la posibilidad de contagio al estar cerca de un mexicano.

Se entiende la caricatura y simplemente es políticamente incorrecta… sin embargo, hacerla parte de la publicidad de una marca, se convierte en una acción socialmente irresponsable ya que recrudece la xenofobia por una causa sanitaria.

En este contexto, por qué no hacer una campaña que satirice el SIDA en Africa o el SARS en Canadá. Sin importar la causa, hacer escarnio desde el punto de vista de la salud para publicitar una marca es un acto vergonzoso.

Fuente: MASR, Schweppes: publicidad socialmente irresponsable y xenofóbica

Como lo mencioné en otro post, es muy característico de nosotros los mexicanos desgarrarnos las vestiduras a la mínima manifestación burlesca que se haga con nuestra imagen en otros países, aún cuando nuestro singular humor no tenga límites en los medios masivos y no tan masivos para burlarnos abiertamente de los extranjeros.

Esta ocasión The Coca-Cola Company, a través de su sede en Reino Unido, es quien lanza esta campaña de su bebida Schweppes titulada “Cómo conseguir asiento en el metro” en la que se muestra a un hombre con sobrero mexicano, una caja de pañuelos y una bolsa de chicharrón de cerdo a un lado para evitar que el resto de los pasajeros aborden el vagón, todo esto a propósito de la influenza.

Las campañas de Schweppes a lo largo de su historia se han caracterizado por presentar carteles de alto impacto controversial.

La Embajada de México en Inglaterra lanzó su pertinente protesta y la campaña fue retirada de inmediato.

Lo que me escandaliza más allá de este creativo e ingenioso anuncio, es la nula respuesta mediática en nuestro territorio. Mientras que hace unos meses todos los noticieros, diarios y programas de radio de nuestro país difundían insistentemente el anecdótico y “discriminatorio” cartel de Burger King que presentaba al texano junto al luchador mexicano “Unidos por el destino” en España, esta ocasión nadie dijo pío, siendo que este cartel de Schweppes podría garantizar rating, distracción y muchas cosas para atarantar al pueblo.

Y eso me lleva a concluir que Coca-Cola es de las empresas intocables en México, ya que detrás de ella puede haber impactos económicos e intereses personales y/o políticos. Y si los medios de comunicación hicieran alarde del cartel británico, la dignidad del pueblo guadalupano y patriota desplomaría las ventas de la gaseosa en toda la nación, considerando que somos de los países que más consume refrescos en el mundo y que Coca-Cola es la marca más vendida. Recordemos que Vicente Fox fue presidente de la división de América Latina de la empresa refresquera y que una vez que llegó al poder hasta agregó la “ola Coca-Cola” al logo presidencial del “águila mocha” y no sabemos qué o quiénes están surfeando en los vaivenes de dicha ola en nuestros días.

Eso sí es verdaderamente indignante.

Today I was waiting at the bus stop. It was around 9pm, but it was still hot out. My friend had just bequeathed to me her Schweppes which she didn’t want to finish. The taste wasn’t too unpleasant, and while I was waiting at the bus stop, decided it would be a nice refreshing idea to drink my newly acquired Schweppes. As I’m waiting for my ever rare bus to come an old Babushka approaches me. (I’m not sure why I needed to say “old” by definition all babushki are old. But I guess my point was that she was old, and I don’t know if that makes this situations better, or just even more pathetic…) Anyway, the woman asked me something, but I didn’t hear since I had my headphones on (Song: Catch Me Running Round- Band: No Fun At All) but she was pointing to her throat. At this point my Schweppes was almost empty, perhaps barely a swig left. I took out my headphones in time to hear the babushka repeat herself, saying that she is very thirsty and wants just a little of my water. Firstly, I didn’t have all that much left, as stated previously, which is ridiculous because the woman was blabbing on that after her tiny sip she would promptly return it to me. This brings me to my second point. If I were to give this strange woman my swig of Schweppes, I surely am not going to want it back after her lips have touched it. And this isn’t because she is old, or strange… Ok its because she is strange, but regardless, I like my Herpes-Free self, thank you very much. Well ordinarily I run a no-sharing business, but since I didn’t buy the Schweppes, and it was almost gone, I decided to “do the right thing” and give her my remaining swig. When the transaction was over, I moved away from the woman, to distance myself. I didn’t know if perhaps she would want some thing more from me… Anyway, when she took the swig she immediately spit it out. “what is this? I have never tasted this before?” I explained to her that that is what Schweppes is, flavored tonic water. “Never in my life have I ever tasted anything like this before” the woman said as she went to the trash can and in a very anticlimactic way threw away the remaining liquid and the bottle in the trash. I’m not sure how I feel about this whole scenario. It was weird. Agreed. But maybe the woman got what she deserved? I dunno. But I guess I have learned my lesson- Never drink an almost empty bottle of Schweppes on the street so enticingly again…