THEMES & TOPICS
The big challenge of book marketing is finding what works for you.
It’s often not just what you do, but how you do it. 672 more words
Last week I examined some of the hard truths about book marketing and promotion. From all these truths, I have come to the following conclusion: we need to promote our books if we want to sell them to anyone other than our friends and family. 1,289 more words
A writer’s platform is a conglomerate of all the methods a writer uses to promote his name and his work. Your platform may begin online (website, blogging, Facebook, Twitter, Goodreads), but don’t overlook other approaches to making a name for yourself: speaking; teaching; writing a newspaper column; building personal and professional connections; a strong list of past publications; memberships in professional organizations; media appearances and interviews. 119 more words