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Semantic differential

Semantic differential is a type of a rating scale designed to measure the connotative meaning of objects, events, and concepts or attitudes. It has been used for a variety of purposes ranging from pre… more →

Semantic differential

monina escalada wrote 1 year ago: Semantic differential is a type of a rating scale designed to measure the connotative meaning of obj … more →

Tags: evaluation of communication materials, Pretesting


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