2 years later after publishing “Web Analytics Salaries2007 – Insights and observations from web analytics demystified” by Eric T. Peterson and Zori Bayriamova in Dec 2007 and “Web Analytics Salary Survey 2007” by Anil Batra

What has been changed since Dec 2007?

Table 1: Number of open positions related to web analytics 2007-2009  (Source: Indeed.com)

Figure 1: Number of postings at Indeed.com looking for “web analytics” skills and experience

As we can see from the graph above the trend remains more or less the same.

Figure 2: Average pre-tax earnings (including salary and bonus) for web analytics practitioners working for U.S companies by total experience – 2007

Figure 3: “Has the current economic situation affected your Web analytics strategy in any of the following ways?” 2009

From a commissioned study conducted by Forrester Consulting on behalf of Google, May 2009. Base: 198 Enterprise Web analytics users

Table 2: Web Traffic Analyst Salary Data. United States National Average: Dec 2009

Source: ERI Economic Research Institute, Inc and Expert Salary PAQ Services, Inc

Web Traffic Analyst code includes also the following positions: website traffic analyst; analyst Internet traffic; analyst website traffic; internet traffic analyst.

Figure 4: Website Traffic Analyst Salary Survey Data – Dec 2009

ERI’s values are derived 100% from employer-provided input, including digitization of records, leased datasets, and ERI’s proprietary salary surveys, all targeted to specific jobs

Source: ERI Economic Research Institute, Inc.

From “Web Analytics Salaries2007 – Insights and observations from web analytics demystified” published by Eric T. Peterson and Zori Bayriamova in Dec 2007: ” As you would expect, the more experience you have doing web analytics, the more you’re going to make. No huge insight there, but it does appear that at least in today’s job market there are three categories of experience: less than three years, three to five years, and more than five years of experience.”

If you look at Figure 2 in 2007 the first group 2 was clustered around $80,000 USD, the second around $90,000 USD, and the third at $105,000-120,000

If we assume that those 3 groups are represented in table 2:

Figure 5: Comparing Website Traffic Analyst Salary Survey Data 2009 and Web Analytics Salaries 2007

In Nov 2009 The Search Engine Marketing Professional Organization (SEMPO) released its second in-house salary survey.

The summary of the report was published for general public review, but the entire report is available to members only.

One of the most encouraging outcome from this survey is that salaries have increased since SEMPO’s previous survey, regardless of how much experience respondents have with in-house search marketing.

Table 3: Comparing two surveys from 2007 and 2009

Web Analytics Association (WAA) has released “The 2008 Job Compensation and Profile Survey” in August 2008. Unfortunately the results were available to WAA members only. The same is for other 2009 surveys.

The stats from Cyber Monday are in. The latest data reveals that online purchases are up 14% over last year. Yet it doesn’t necessarily mean that retail spending is back in high gear.

Now more than  ever retailers need to be out there pulling in buyers.  Tactics such as retargeting are more necessary than ever. In fact we just conducted a survey with SEMPO which revealed that online marketers believe retargeting (or remarketing) is not used nearly enough. Check out our Facebook page for all the details.

For those of you who would like to know more info about Remarketing, please visit our Remarketing page.

Happy shopping season!

-The Advertise team

 A warm welcome to The Online Strategist, a bilingual blog focused on Web 2.0 internet strategy, online reputation management and related topics.

I have created this blog for the benefit of both English and Spanish speaking individuals and organizations who want to improve and upgrade their online presence by using the best practices, tools and thinking behind some of the most successful Web 2.0 stories.

Entries are arranged by categories (e.g. ‘Twitter’, ‘Social Media’, etc) to make browsing easier.

Just for the record: my name is Oscar Del Santo and I am a SEMPO-certified online strategist and publicist. I help individuals and organizations jump onto the Web 2.0 wagon through training and ‘in the trenches’ consultancy projects so that they make full use of the wonderful opportunities offered by the Web 2.0, the Social Media, etc. 

Please refer to my LinkedIn profile http://www.linkedin.com/in/oscardelsanto if you want to get to know me better.

I hope you will find the information herein contained helpful and stimulating and I very much look forward to your comments and contributions.

 Hola a todos. Me llamo Oscar Del Santo y os doy la bienvenida a The Online Strategist, un blog que versa sobre estrategia de internet Web 2.0, gestión de la reputación online y otros temas de interés relacionados.

He creado este blog para ayudar a todas aquellas personas y organizaciones que deseen mejorar sustancialmente su presencia online utilizando las mejores y más exitosas prácticas y herramientas de la Web 2.0, el estadio evolutivo de internet en el que nos encontramos.

Las entradas están organizadas por categorías (por ejemplo ‘Twitter’, ‘Redes Sociales’ etc.) para facilitar la navegación.

¿Y quién es Oscar Del Santo? Soy un consultor certificado por SEMPO (www.sempo.org) especializado en la estrategia y la gestión de la reputación online. Ayudo a personas y organizaciones a tener una presencia activa en internet y montarse en el carro de la redes sociales, etc. siguiendo las mejores prácticas y filosofías de la Web 2.0 mediante conferencias, formación y proyectos de consultoría.

Podeis leer mi perfil profesional en LinkedIn http://www.linkedin.com/in/oscardelsanto

Espero y deseo que la información aquí contenida os resulte estimulante y de gran ayuda y os invito a participar con vuestros comentarios y opiniones.

Advertise.com and SEMPO (Search Engine Marketing Professional Organization) recently partnered up to create and distribute a collaborative survey designed to obtain a clear understanding of the needs and demands agencies face in today’s constantly fluctuating online marketing industry. SEMPO has maintained a strong reputation as a leading global non-profit organization serving the search engine marketing industry and marketing professionals.  The organization’s main purpose is to create a better understanding of search and its role in marketing, which offered us with the ideal opportunity to team up and conduct industry research to find learn and understand the unique set of trends, needs, services, and challenges that will help us to provide improved online marketing solutions for advertisers.  

The survey itself is now LIVE and open to all advertisers, so take a minute and add your feedback now. Keep in mind though, that the deadline for responses will close on August 7.

Although you do not need be a member of SEMPO to participate in the survey, we have extended an exclusive offer for SEMPO members.  If you are currently a SEMPO member participating in the survey, we are offering a 20% bonus credit ($1,000 max bonus) for each of your clients on a $5,000 minimum Search/Online Marketing test!  Responses after the August 7^th deadline will not be counted, so don’t delay!

Your feedback is very important to us, and we appreciate you taking the time to give us your insight.

Thank you for your participation!

-Advertise.com Team

Alliance to Provide Training Benefits to Aquent Talent
 

Boston, MA (July 8, 2009)-  Aquent, the world’s largest talent agency for marketing and design professionals, announced today a partnership with the Search Engine Marketing Professionals Organization (SEMPO) Institute. The Institute is the source for search marketing training and their courses are designed to meet the needs of this current in-demand marketing specialty.
 
“The partnership with SEMPO Institute to provide search marketing training to our talent is mutually beneficial,” said Eric Waldinger, Aquent’s Online Marketing Practice Leader. “We strive to provide our talent with the experience they need to be at the forefront of the ever-evolving marketing field and our clients with top-tier talent and this partnership is another way for us to achieve that goal.”
 
The SEMPO Institute courses were developed to train specialists through advanced and fundamental courses.  Search Marketing is the integration of marketing, PR, advertising, social media and digital communications. From media buyers to webmasters, every aspect of a company’s marketing department can benefit from learning about search marketing and how it can be a competitive advantage in today’s economy.
 
“SEMPO Institute is proud to partner with Aquent as the search marketing education provider for their candidates.  This partnership truly will assist Aquent’s corporate clients as they hire candidates trained to meet the challenges of today,” said Katie Donovan, Managing Director SEMPO Institute.

This partnership is another way Aquent provides beneficial training for its talent pool. In addition to the SEMPO partnership, Aquent currently has alliances with several key industry organizations including the American Marketing Association and the American Institute of Graphic Artists. These partnerships provide Aquent talent with access to educational programs, seminars, networking events and industry insights to help grow their marketing and design careers.


About Aquent
Aquent is the world’s largest talent agency for marketing and design professionals. At Aquent, we’re more than a talent placement company. We are a world-leading innovator in improving the way companies and talent, work. Aquent specializes in both permanent and project-based talent placement and our practice areas included Online Marketing, Interactive Design, Marketing and Graphic Design. Aquent has helped individuals and organizations around the world increase their marketing potential through flexible staffing solutions and customized consulting services. For more information about Aquent, visit www.aquent.com <http://www.aquent.com/> .

About SEMPO Institute
SEMPO Institute is a non-profit, online career development organization, whose purpose is to educate and train professionals in the growing field of search engine marketing. Supported by SEMPO, SEMPO Institute’s courses are developed by experts in search marketing and then peer-reviewed for accuracy and best practices. Since its first course in January 2007, SEMPO Institute has educated close to 2,000 individuals in search marketing. SEMPO Institute’s courses are available to SEMPO members and the general public. For more information, please visit www.SEMPOInstitute.com or call 781-876-6214.

I have been following Steve Rubel’s (SVP of Edelman Digital) blog which highlights technology shifts and new trends in the PR, marketing, and advertising industries.  I really recommend following this blog if you are a young person hoping to break into PR or marketing.  It’s imperative to keep on top of the newest trends in technology.  Edelman Digital recently published a thoughtful and informative white paper (curated by Stevel Rubel) on “Search Engine Visibility,” which you can read here.

Curated by Rubel, the paper explains the importance of PR and marketing professionals to have a basic understanding of search engine marketing.  A key point the white paper discusses is the growing need for PR people to keep search optimization in mind when creating content for a client.  Whether it is online in social networks or in a press release, PR/marketing pros need to make sure that content they are publishing will be visible to search engine  “crawlers,” or robots that comb through web pages in efforts to provide results for individual searchers.  As a result of reading this digital white paper, I decided to do an online certification course in Advance Search Engine Optimization with an organization called SEMPO.  So far, it’s been an interesting experience and I’ve learned how to optimize sites using tailored keywords that are strategically put into web page descriptions.  I think it’ll be really valuable in the long run to add SEO knowledge to my skills, and I urge other aspiring professionals to consider expanding their knowledge of search marketing.

Shreyas

My pet and my model

Aperture F/8
ISO 1600
Exposure Time 1/60 sec

In Prague this week meeting reps from the other European SEMPO working groups, looking to put the search world to rights. Be sure to post any suitable topics you want raising.

It’s official! The votes have been cast and SEMPO’s Board of Directors has elected a great new group of officers to begin their one year term on April 1^st. Some of these names will be familiar to your industry followers, but there are some new faces. From the press release (courtesy of  SearchEngineLand):

• Jeffrey Pruitt, formerly SEMPO president and executive vice president of corporate partnerships, iCrossing, was elected chairman 
• Sara Holoubek, corporate strategy consultant, was elected president.
• Ron Jones, president and CEO of Symetri Internet Marketing, was elected vice president of SEMPO
• Dave Fall, group product manager, Google, Inc., was elected treasurer.
• Chris Boggs, director of search engine optimization for Rosetta, was elected secretary

Pruitt also said that SEMPO will be focusing on three areas this term: thought leadership, increased global and local activity, and continued growth of SEMPO Institute.

Congratulations to everyone! We’re looking forward to seeing what this coming year will bring and the pending “State of the Market” report that is due out soon!

The next meeting of the Dallas Fort Worth Search Engine Marketing Association (DFW SEM) is set for Thursday, February 19, 2009 from 6:15 p.m. to 8:30 p.m. at the Renaissance Hotel in Richardson.

The featured presentation will be on keyword research, from the basic to the advanced. Following the presentation, a site clinic will be held. All are welcome to attend. The cost for members is $10 and for non-members $30.

DFW SEM meetings are sponsored by SEMPO and Lead Maverick.

The Dallas / Fort Worth Search Engine Marketing Association is dedicated to the following principles:

• Educating North Texas businesses and marketing managers about the value of search engine marketing
• Promoting the search engine marketing industry in North Texas and surrounding regions
• Recognizing the value North Texas search engine marketers provide to businesses, advertisers, and search engines.

In the Digital era the customer is used to interface with companies in a dynamic dialogue. Simply put e-marketing is all about getting close to customers. In a way e-marketing is broader than e-commerce as it is not limited to transactions between your organization and its stakeholders, but all of the marketing processes are included. 

An especially fascinating aspect for a customer marketing friendly approach is the behavioural targeting or online advertising, which happens when a customer interacts on a media site or searches on  a specific term. Especially in the retail industry a sequence of follow up ads, known as behavioural retargeting is a suggested best practice by paid research services such as Forrester.

From the 28th to the 30th of January I will be in Barcelona for the first congress of search engines in Catalonia. As anticipated by Massimo Burgio, co-Chairs of the Global Committee at SEMPO, founding member of Sempo Europe, Sempo Latino, and speaker a this conference, it is gonna be an event not to be missed with high-quality conferences and renowned experts, where sharing essential knowledge about search engines will be a must

I can’t wait!

If you are gonna be around drop me a line:  it is gonna be the perfect occasion to talk about Digital marketing in the Web 2.0, with an eye on Web 3.0 and best practices according to the marketing gurus in the retail, finance and travel industries…

If you skip the congress not to worry. I will write all about it, or at least the bits which I found most interesting, upon my return… and… If you drop me a line to register your interest in future events being organized in Dublin… I might  even send you a postcard from Barcelona… in between tapas and a chat and a glass of Rojo with a few hints as per what’s next on the European scene.

Hasta Luego!

We are two Italian webdesigners with a passion for WordPress.

Andrea: creative, grid-powered design pirate.

Paz: coder, uber-neat wordpress ninja.

Latest works:
pandazwebdesign.tumblr.com

It the beginning of 2009 and it is time again for SEMPO’s Annual In-House Salary Survey.

The survey registration page can be found on the following link: http://www.sempo.org/learning_center/in-house_survey_0901/.

Email me if you would like for me to send you the accompanying press release.

SEMPO’s 1st Annual In-House Salary Survey showed search engine marketers receiving healthy salaries in line with their experience but salaries in the mid-to-high $100s to the $200K range still required five to seven years experience. Another key finding was roughly one third of in-house SEMs were managing monthly budgets in excess of $200,000, a level that exceeded expectations.

We thank you in advance for helping SEMPO deliver important research to all professionals working in search marketing. Last but not least, we will let you know when the early results for the annual survey become available.

The eSearchVision office in New York was invited to attend the NASDAQ Opening Ceremony on Cyber Monday along with other Search Engine Marketing Professional Organization (SEMPO) members. Dana Todd, Chairperson of the Board of Directors for SEMPO, presided over the Opening Bell on Cyber Monday, December 1, 2008.

Dana spoke about SEMPO’s growth in the past five years, the strength of Search Engine Marketing, and the significance of ringing the bell on Cyber Monday.

Pictures from the event:

SEMPO’s 2008 State of the Market Survey is Now Open

Click here to complete the survey.  The deadline is January 15, 2009 so don’t delay.

This is your chance to have your voice heard. By participating in SEMPO’s 5th annual State of the Market Survey, you have to opportunity to share your opinions and expertise. Whether you are seasoned in SEM or still wet behind the ears, your input is valued and needed!
Why should you take the survey?

Taking the survey will actually stimulate you to think about the resources you devote to SEO and paid search – which is a valuable exercise in itself.

In an uncertain economy, given search marketing’s role in consumer behavior, many will be re-evaluating the role of search. Your opinion counts.

First dibs – you will receive the preliminary survey results before they are released to SEMPO’s membership.

Support the SEM industry – this survey is highly regarded as a valuable resource for the industry.

Free Giveaways! Randomly-drawn participants will receive one of the following:

• 8 Gb iPod Touch or
• One free pass to a North American Search Engine Strategies (SES) Conference or
• One free pass to the SMX West Conference in February 2009

The time that you invest in completing this survey will help show where the industry is, how it has grown, how it is expected to grow, and trends for the future. Not only does this information benefit the individuals and companies involved in SEM, it benefits the industry as a whole. This survey has proven to be a valuable representation of the ever changing, rapidly growing SEM industry.

Please tell all your colleagues and online marketing acquaintances about this survey – participation is NOT limited to SEMPO members. SEM and SEO agencies, online and traditional agencies, in-house marketers… all are welcome.

If you are not a member of SEMPO and are interested in what our memberships have to offer, please visit https://www.sempo.org/join for information. You are also welcome to contact info@sempo.org or  call +1 781.876.8866 if you have any questions.

Time to get started!  Please click hereto complete the survey.  As a reminder, the deadline is January 15, 2009.

As a SEMPO Member, you can get $1000 in free clicks that can be used towards your Search adCenter Account. See Offer Details below.
Request your promo code now at: https://www.sempo.org/members/benefits/microsoft-offer

About Microsoft adCenter

Get Maximum Results for Minimal Time and Effort with Your Search Engine Marketing

When it comes to managing your SEM and maximizing marketing ROI for your own company or for your clients’, let Microsoft adCenter help. Microsoft adCenter is a digital search advertising platform that provides advanced solutions and intelligence to help you reach a high quality, relevant audience for stronger business results.

adCenter can help you:

Save time with advanced SEM tools that make campaign set up, management and enhancement easy and efficient.
Get a competitive advantage by tapping into 43 million MSN® users1 and one billion searches per month2. What’s more, 95% of MSN users have shopped online and 84% have recently purchased online in the last six months1.
Increase your marketing ROI by reaching out to a relevant and engaged audience. In fact, MSN and Live Search users convert to customers at more than twice the rate of either Google or Yahoo users3.

Get Your Promo Code for $1000 in Free* Clicks Now

To get your $1000 in free clicks to use with your Search adCenter account, request your promo code now

Set Up Your adCenter Account

When you are ready to get started, for as little as $5 one-time set up fee, you can set up your adCenter account by going to the adCenter Account Sign-Up page. Be sure input your promo code during sign up in order to get your $1000 in free clicks.

Don’t miss this special offer, request your promo code now at: https://www.sempo.org/members/benefits/microsoft-offer

Link building is an important factor for increasing visibility of your website. It is a cost effective way of promoting your website link. Many experts might disagree with this statement, but as charity begins at home, link building should be started from your own website. If you have a 100 pages website then you should provide the link of all the other pages, so that your users find it easy to navigate. Natural One Way Links coming from sites with good content help your website to drive quality traffic towards it. A good number of natural one way links even ensures placement of your website at top 10 places on SERPs (Search Engine Result Pages) of different search engines. The Link Building Services package offered at SEM Web Services provides Natural Link Building Services executed by an experienced team of link builders. The links that are being built will promote the website for the specific industry that you are serving into.Link building can be considered as the most important tool for website marketing.

link building

In web, everything is related to links, if visitors come to your site then it is only because of links.

SEM, is a form of Internet marketing , seeks to promote website by increasing their visibility in SERPs. It is the process of purchasing links or advertisements on a website. Search engine optimization (SEO) is a part of SEM. When you are looking at a Google Search results page the left side of the page is a result of SEO and the right side is a result of SEM. SEM and SEO are not synonyms as often people use these terms as.

SEM

Relationship between SEO and SEM

Relation between sem-seo

Why SEM?

If you have a web site, you need SEM (search engine marketing). Search engine marketing involves the whole marketing process of the website in several search engines.Essentially, any marketing that uses the search engines can be viewed as SEM.

Search engine marketing includes SEO (search engine optimization) and PPC (pay per click) search engine advertising. Both are an integral part of a successful internet marketing strategy.

According to the Search Engine Marketing Professional Organization SEMPO (2006), advertisers in the US and Canada spent $5.75 billion on SEM in 2005, a 44 percent increase over 2004 spending. 2006 is expected to show sharp increase over 2005. And to boot, “Internet users are extremely positive about search engines and the experiences they have when searching the internet,” according to a research report from Pew/Internet (2005). SEM helps you get top rank in major search engines increasing your visibility in web.

Sara Holobeck likes my videos, especially the video I made of the last SEMPO Meetup a month ago – and she said she likes how I comment on things as I was walking, after the meetup.

I meant to do that this time, too, but didn’t get a chance to – though I had dinner afterwards with some great people at the Heartland Brewery, across from the Microsoft Business Center, where the meetup took place.

…. each company will get 5 minutes to demo their technology and then 5 minutes to take questions from the audience. No PowerPoint presentations allowed!

Here’s who we have lined up, with more to come:

• HitTail
• Clickable
• Ramp Digital
• eSearchVision
• ADSDAQ by ContextWeb
• 10gen
• Microsoft Excel Add-in

Here’s two videos I made – and I’ll say that I liked most of the demos that I saw at the meetup which took place on Thursday night.

If you are in the Search Engine Optimization/Marketing (SEO, SEM) profession and will be in the Phoenix Arizona Metro area on May 1st; you will not want to miss this event!

This is a unique opportunity to meet with a top search engine and see how things work behind the scenes.

Microsoft Search Marketing Trends and Tools
As a part of SEMPO AZ’s Quarterly Education Series, Kelly Thomas and Jorie Waterman from Microsoft’s adCenter in Seattle will be flying down to speak about the tools and technology being developed by Microsoft to help search engine marketers during all stages of their advertising campaigns. They will cover ways to use the unique research prototypes available on adLabs and the adCenter Add-in for Excel – all tools enabling advanced keyword research needed to hone campaigns in both paid and natural search. After walking through the data and tools available, Waterman and Thomas will discuss how they see search engine marketers utilizing this data across the lifecycle of a marketing campaign.

Attendees will learn and experience:
o What is available on adCenter, and a glimpse into the roadmap for the future
o A deep dive into Demo Targeting and Bid Boosting
o Research prototypes available for review on adLabs
o How the industry could use this data in their strategic planning and optimization processes

SEMPO AZ (sempoaz.org) is a working group of SEMPO (The Search Engine Marketing Professionals Organization). The purpose of this group is to provide education, awareness and a better understanding of search engine marketing. We support the mission of SEMPO (www.sempo.org) and aim to serve the marketing professionals engaged in search in the Arizona market.

The event will be held on Thursday, May 1 from 6:00-8:00 PM at airMarketing located at: 3419 East University Drive in Phoenix.

Admission will be $20 for SEMPO members and $30 for non-members.

To register for this event, please click on the link below:

http://www.register123.com/event/profile/form/index.cfm?PKformID=0×565574202a