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Blogs about: Sensory Research

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Centre stage at "Esomar - Fragrance 09"

John wrote 9 months ago: Vivien Wilton-Middlemass, Head of Sensory Research takes to the stage at Esomar’s annual Fragrance c … more →

Tags: Marketing, Market research, Business, NPD, New Product Development, Insight, Customer Insight, Research, Sensory

McCallum Layton To Speak At Major Food & Drink Seminar In March

John wrote 10 months ago: We are pleased to announce that on Wednesday 25th March, Vivien Wilton-Middlemass (Head of Sensory R … more →

Tags: Marketing, Market research, Business, NPD, New Product Development, sensory testing, Food and Drink, Food & Drink

Make Sure Your New Product Is Not A Lemon, And If It Is, Is It Bitter Or Sour?

John wrote 11 months ago: Howard Frost and Vivien Wilton-Middlemass explain the role of sensory testing in new product develop … more →

Tags: Marketing, Market research, Business, NPD, New Product Development, sensory testing

MCCALLUM LAYTON EXPAND SERVICES TO INCLUDE SENSORY TESTING

John wrote 1 year ago: Leeds based research & marketing insight consultancy McCallum Layton has recently expanded its r … more →

Tags: Marketing, Market research, Business, NPD, New Product Development, sensory testing, Food and Drink

Attitudes Towards The Recession

John wrote 11 months ago: In October/November 2008, we carried out an in-depth piece of research which looked at how the curre … more →

Tags: Marketing, Market research, Business, PR, NPD, New Product Development, sensory testing, Food and Drink


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